Leading dedicated FIBA Marketing Team to commercialise FIBA's major eventsKey responsibility for sales of Global Partnership assets working with key brands such as Google, Tissot, Molten, TCL and Yili to name a fewStrong increase in revenues compared to previous cycle with innovative sales approach, focusing on digital assets and customized partnership packagesDelivering event portfolio including FIBA Basketball World Cup, FIBA Continental Cups (senior men & women), FIBA Youth World Cups - 25+ events over cycle of 4 yearsWorking with a dedicated team across various marketing activities such as sponsorship sales, account management, rights delivery, brand management, licensing, market research, event promotion, ticketing and promotion

Heading the group wide basketball properties, including the partnerships with FIBA (Fédération Internationale de Basketball), TCB (Turkish Basketball Federation) and the CBA (Chinese Basketball Association)Working closely with FIBA Marketing to deliver strong financial and operational results for key FIBA events, including the FIBA World Cup 2019 in China and beyond Supporting the Infront China Team for domestic sales, ticketing, licensing and hospitality related to the FIBA World Cup 2019Overseeing Infront Turkey’s and Infront China’s business development and strategic initiatives on board levelIdentifying and pursuing new business opportunities in the sport of basketball with the support of Infront's dedicated Business Development team Continuing to lead the Infront Winter Sports initiatives in China leading up to the 2022 Winter Olympics

Responsible for the Champions Hockey League Project at Infront. - Reporting to the CHL Board of Director- Team recruitment - Creation of the marketing program- Sales of marketing packages - Operational delivery - Account Management Continuing leading the project with two International Olympic Federations

Responsible for the sales of marketing rights of three International Olympic Federations resulting in an increase of marketing revenues of 300% over the last three yearsManage key accounts and develop new business concepts for client acquisitions in countries such as Canada, China and Russia

Headed Infront China's local basketball operational team with 17 members and budget responsibility of 2.1 million USD. Under this supervision, the team delivered all media and marketing rights of 600 Basketball League Games across ChinaSuccessfully negotiated host city contracts with 21 different local organizing committees throughout China resulting in a cost saving of 60% and an increase of revenues by 100%Leaded event implementation and sponsorship rights delivery for 40 Games in 29 cities of the Chinese National Basketball Teams (Men and Women) in the run to the 2008 Beijing Olympic Games