• Assumed responsibility for managing P&L for the multi-billion dollar Third-Party Marketplace (3P) business in the Wireless Category delivering 9%+ YOY growth.• Collaborated with leadership to develop and execute category strategies, ensuring a best-in-class customer experience and driving revenue growth through analysis and actionable recommendations.• Developed and launched updated reporting of industry and category trends and communicated those insights to peers and leadership to better understand the direction of the broader Consumer Electronics business. • Played a key role in business development, working with Marketplace teams to recruit strategic sellers and expand sales in new categories, contributing to the growth and diversification of the 3P Marketplace.• Innovated with sellers to optimize the customer experience across the Wireless 3P business focused on driving continuous improvement and delivering unparalleled shopping experiences.• Acted as the business owner for the category, demonstrating a deep understanding of internal and external variables that impacted the business, while owning monitoring and reporting.• Created ongoing cadence with the China Seller Team to launch and incubate China-based 3P sellers and leverage findings from North America to grow a widely underserved seller community.

• Collaborated with OEMs, retailers, and distributors to boost sales of server products, focusing on both on-premises and cloud solutions; worked cross-functionally with Partner Account Managers and Channel Partner Managers to execute GTM strategies and effectively energize top-line revenue growth.• Played a pivotal role in a transformational initiative for Azure Stack HCI, working closely with US and Canadian teams to gain a deep understanding of the market landscape and future business direction. o Secured partners to drive Worldwide Azure Team-led Azure Stack HCI Retail-focused campaign.• Managed an education device loaning program, securing 800+ devices, overseeing the RFP process to acquire a new vendor and successfully transitioning all devices to the new partner and process. • Utilized market insights and data analysis to identify trends, opportunities, and potential risks, informing decision-making and driving proactive strategies to stay ahead of the competition.• Ran the FY20 & FY21 DPSS North America Server category resulting in: FY20: $156.5M revenue (110% attainment; 17.7% YOY growth); FY21: $132.5M revenue (100.3% attainment).• Drove FY19 Education category management, surpassing FY19 activation target (+9.6% Variance to Target).• Retired the loaning program by donating 6.4K+ aging devices to a nonprofit that supported underserved communities; presented as best practice during FY22Q3 Worldwide DPSS All Hands.

• Increased Surface Hub loans by 174% YOY reaching 272 unique customers with a 60% conversion rate, closing $8.3M in revenue and generating $25.9M in pipeline.• Delivered 1.8K Windows Device Experience loans that closed $61.6M in revenue.• Launched the Microsoft device experience at Delta Sky Lounge in Seattle-Tacoma International Airport, delivering 35K+ minutes of content over 1.8K+ demos to 4.4K+ customers.• Developed and executed sales strategies to drive revenue growth, leveraging a deep understanding of customer needs and market trends to adeptly position and sell Surface Hub devices; led GTM strategy for Surface Hub including partner promotions spanning 96 customer adoption and integration events (24:1 ROI).• Established strong relationships with field sales professionals, fostering a collaborative environment where customer and partner insights were shared and translated into actionable strategies.• Managed inventory and product lifecycle transitions – including the end-of-life phase disclosure for 60+ high value enterprise customers – by prioritizing allocation of remaining inventory, ensuring customer satisfaction.

• Directed strategic product marketing initiatives to catalyze the deployment and utilization of Windows devices by partnering with US Education Field sales to drive Windows Client EDU revenue to $114.7M, surpassing the budget by $10.6M (+10% Variance to Budget (VTB)). o Generated $163.8M in Surface revenue, exceeding budget by $1.4M (+1% VTB) and achieving 7% YOY growth. o Achieved exceptional results in FY17 EDU Windows 10 Enterprise Deployment, reaching 10.97M deployments (214% attainment). o Successfully facilitated the deployment of 3.92M new Windows 10 Education devices (195% attainment), driving adoption and utilization in educational institutions.• Worked directly with sales teams to understand customer needs and challenges, leveraging insights to develop targeted marketing strategies and programs that effectively promoted adoption.• Created the Education Deployment Workshop program, which played a pivotal role in driving deployment and the adoption of new devices across 74 accounts, with a total of 1.2K+ attendees.

• Led Windows Phone National Retail Category Management, developing business cases for investment and securing co-funding partnerships with OEMs and Retailers.• Achieved significant growth in US Windows Phone National Retail sales, increasing from 0% to 38% of total units sold with over 1.5M units and capturing a 12% share of Walmart Smartphone sales.• Monitored and analyzed sales data, market trends, and customer feedback to identify areas for improvement and develop insights for product positioning, pricing, and assortment optimization.• Worked directly with industry leaders including partnership management of Sprint, T-Mobile, and regional operators, as well as driving penetration into national retailers like Target and Walmart. o Served as the lead marketer on the T-Mobile account, launching critical devices which increased T-Mobile retail sales rep recommendation from 3% to 39% - the highest in the world. o Championed key launches which resulted in the T-Mobile account team finishing FY14 at 164% of target, achieving 279% YOY growth, and capturing a 10%+ share of T-Mobile Smartphone Sales. o Performed strategic planning, competitive analysis, channel analysis, and operator analysis.

• Collaborated with distributors and reseller partners to effectively sell SQL Server to end customers, providing valuable insights, GTM strategies, and campaign support.• Played a pivotal role in the 2008 Heroes Happen Here product launch, serving as one of three US leads for the largest IT Pro and Developer launch in Microsoft history. o Key metrics included 76.7K live launch event attendees, 1M+ product trials/evaluations downloaded or distributed, 545K+ customers trained, and 85K+ partners trained.• Led customer readiness efforts before the SQL 2005 launch wave, resulting in over 350K+ customers reached and 100K customers trained.• Operated as a Channel Marketing Lead focused on spurring revenue and key relationships, driving 19% revenue growth in the Large Account Reseller channel (due to a campaign that delivered a 64x ROI), in addition to driving a notable 17% revenue growth in the distributor partner channel.• Spearheaded the growth of revenue for Microsoft Management Products within the marketing unit, establishing strong relationships with key stakeholders to aid expansion in the midmarket segment.