Andrea Schneider Email & Phone Number

Basking Ridge, NJ, US

Seattle, WA, US

• Assumed responsibility for managing P&L for the multi-billion dollar Third-Party Marketplace (3P) business in the Wireless Category delivering 9%+ YOY growth.
• Collaborated with leadership to develop and execute category strategies, ensuring a best-in-class customer experience and driving revenue growth through analysis and actionable recommendations.
• Developed and launched updated reporting of industry and category trends and communicated those insights to peers and leadership to better understand the direction of the broader Consumer Electronics business.
• Played a key role in business development, working with Marketplace teams to recruit strategic sellers and expand sales in new categories, contributing to the growth and diversification of the 3P Marketplace.
• Innovated with sellers to optimize the customer experience across the Wireless 3P business focused on driving continuous improvement and delivering unparalleled shopping experiences.
• Acted as the business owner for the category, demonstrating a deep understanding of internal and external variables that impacted the business, while owning monitoring and reporting.

Redmond, Washington, US

• Collaborated with OEMs, retailers, and distributors to boost sales of server products, focusing on both on-premises and cloud solutions; worked cross-functionally with Partner Account Managers and Channel Partner.
• Played a pivotal role in a transformational initiative for Azure Stack HCI, working closely with US and Canadian teams to gain a deep understanding of the market landscape and future business direction. o Secured.
• Managed an education device loaning program, securing 800+ devices, overseeing the RFP process to acquire a new vendor and successfully transitioning all devices to the new partner and process.
• Utilized market insights and data analysis to identify trends, opportunities, and potential risks, informing decision-making and driving proactive strategies to stay ahead of the competition.
• Ran the FY20 & FY21 DPSS North America Server category resulting in: FY20: $156.5M revenue (110% attainment; 17.7% YOY growth); FY21: $132.5M revenue (100.3% attainment).
• Drove FY19 Education category management, surpassing FY19 activation target (+9.6% Variance to Target).

Redmond, Washington, US

• Increased Surface Hub loans by 174% YOY reaching 272 unique customers with a 60% conversion rate, closing $8.3M in revenue and generating $25.9M in pipeline.
• Delivered 1.8K Windows Device Experience loans that closed $61.6M in revenue.
• Launched the Microsoft device experience at Delta Sky Lounge in Seattle-Tacoma International Airport, delivering 35K+ minutes of content over 1.8K+ demos to 4.4K+ customers.
• Developed and executed sales strategies to drive revenue growth, leveraging a deep understanding of customer needs and market trends to adeptly position and sell Surface Hub devices; led GTM strategy for Surface Hub.
• Established strong relationships with field sales professionals, fostering a collaborative environment where customer and partner insights were shared and translated into actionable strategies.
• Managed inventory and product lifecycle transitions – including the end-of-life phase disclosure for 60+ high value enterprise customers – by prioritizing allocation of remaining inventory, ensuring customer.

Redmond, Washington, US

• Directed strategic product marketing initiatives to catalyze the deployment and utilization of Windows devices by partnering with US Education Field sales to drive Windows Client EDU revenue to $114.7M, surpassing the.
• Worked directly with sales teams to understand customer needs and challenges, leveraging insights to develop targeted marketing strategies and programs that effectively promoted adoption.
• Created the Education Deployment Workshop program, which played a pivotal role in driving deployment and the adoption of new devices across 74 accounts, with a total of 1.2K+ attendees.

Redmond, Washington, US

• Led Windows Phone National Retail Category Management, developing business cases for investment and securing co-funding partnerships with OEMs and Retailers.
• Achieved significant growth in US Windows Phone National Retail sales, increasing from 0% to 38% of total units sold with over 1.5M units and capturing a 12% share of Walmart Smartphone sales.
• Monitored and analyzed sales data, market trends, and customer feedback to identify areas for improvement and develop insights for product positioning, pricing, and assortment optimization.
• Worked directly with industry leaders including partnership management of Sprint, T-Mobile, and regional operators, as well as driving penetration into national retailers like Target and Walmart. o Served as the lead.

Redmond, Washington, US

• Collaborated with distributors and reseller partners to effectively sell SQL Server to end customers, providing valuable insights, GTM strategies, and campaign support.
• Played a pivotal role in the 2008 Heroes Happen Here product launch, serving as one of three US leads for the largest IT Pro and Developer launch in Microsoft history. o Key metrics included 76.7K live launch event.
• Led customer readiness efforts before the SQL 2005 launch wave, resulting in over 350K+ customers reached and 100K customers trained.
• Operated as a Channel Marketing Lead focused on spurring revenue and key relationships, driving 19% revenue growth in the Large Account Reseller channel (due to a campaign that delivered a 64x ROI), in addition to.
• Spearheaded the growth of revenue for Microsoft Management Products within the marketing unit, establishing strong relationships with key stakeholders to aid expansion in the midmarket segment.