Andreas Eder Email & Phone Number

Austria

Austria

Wien, Österreich

8-months University Course @ University Klagenfurt

Reporting directly to the managing director, my main responsibilities are: ● Managing a major reorganization process to build a new department vision from scratch and to inspire a whole new team ● Heading the newly formed BI & Mgkt team with the 2 units ‚Business Innovation‘ & ‚Marketing‘, by leading, supervising & developing 8 team members ● Fostering a true business innovation culture ● Re-thinking B2B marketing strategy ● Further developing brand & B2C marketing strategy● Annual budget forecasting and controlling● Managing OKRs

Wien, Österreich

Reporting directly to the managing director, my main responsibilities were: ● Managing a major structural change process within Austrias largest digital sports content editors team to empower 5 content leads with 5 sports content competencies & teams ● Heading the digital sports content editors team with the 5 new units ‚daily news’, ‚background stories’, ,big screen/video’, ‚social media‘ and ‚service journalism‘ ● Leading, supervising & developing 5 sports content team leads & 1 project manager directly and indirectly +20 digital sports content editors ● Responsible for traffic and reach increase of all digital LAOLA1 channels (laola1.at, ski1.at, LAOLA1 social media channels, live streaming) and LAOLA1 TV● Developing & implementing content strategy ● Annual budget forecasting and controlling

Vienna, Austria

Reporting directly to the co-founder & CEO, my main responsibilities were:● Heading the Performance Marketing team ● Leading, supervising & developing staff members● Consulting clients in reaching their digital marketing objectives to either scale online shop turnover, online donations or online leads ● Consulting clients by improving their current digital customer journey strategy with state of the art online marketing techniques● Supervising the implementation of digital datadriven e-commerce, fundraising or lead-gen campaigns on Facebook, Instagram, LinkedIn, TikTok, Snapchat etc.● Supervising the production and copywriting of digital ad creatives and conversion-optimized landing pages ● Ensuring timely project controlling of clients’ performance marketing projects

Vienna

Reporting directly to the co-founder & CEO, my main responsibilities were:● Heading the marketing & communications office at the Vienna-based headquarters of the Red Noses Group (11 local partner organisations in Europe & Middle East)● Leading, supervising & developing team members ● Collaborating with fundraising, marketing & communications teams in all local partner organisations to coordinate key strategic fundraising as well as marketing and communications initiatives● Managing and developing the brand (architecture, trademark protection and strategy) ● Planning and implementing international campaigns in cooperation with all local organisations● Rolling out 11 country website relaunch and switch to one screen design, technology & CMS● Developing commununication strategies for European grants applications● Ensuring tight, clear, budgetary setting, control and regular forecasting

Austria Area

Reporting directly to the co-founder & CEO, my main responsibilities were: ● Heading the marketing & e-commerce office with 3 units „branding & content marketing“, „customer experience marketing“ and „search engine & performance marketing“● Leading, supervising & developing 8 staff members● Responsible for e-commerce targets for all online channels (SEA, SEO, affiliate, direct, social, email)● Annual marketing budget forecasting and controlling● Further developing of brand and content strategy● Supervising agile website development to improve user experience and e-commerce funnel ● Supervising all above and below-the-line marketing campaigns and communication activities● Regular bench marking and market research

Vienna

From summer 2010: reporting directly to the Managing Director, I was heading the University Communications office as well as supervising the sales team in absence of office head (5 staff members in total), having the following main responsibilities: ● International brand management and development for 3 campus locations (Vienna, Dubai, Nanjing)● Representing the university at many higher education events and student recruitment fairs e.g. in Central and Eastern Europe & the US● Supervising all public relations & media activities● Supervising all digital marketing and communications activities (focus: search engine marketing, social media and email marketing)● Optimizing the digital lead funnel (website, CRM, email automation)● Planning and controlling the marketing budget● Regular bench marking with university peers ● Steering external agencies

Wien, Wien, Österreich

Until summer 2010: reporting directly to the Managing Director, I set-up and supervised the units marketing/communications/PR, admissions and sales (3 staff members) in „start-up phase“ at newly founded university, having the following main responsibilities:● International brand development ● Set-up of marketing, PR and sales strategies and the required processes & IT systems ● Planning and controlling marketing budget ● Steering external agencies

Vienna

Reporting directly to the Sales Director, my main responsibilities were: ● Key account management of local corporate accounts (retail, pharmaceutical,entertainment, real estate & embassies)● Regional sales manager for Middle East: coordination of all marketing/PR activities and acquisition of corporate and leisure business● Local and international sales meetings & contracting● Organization of international sales trips as well as attendance at international and national fairs● Manager on duty (responsibility for hotel operations on evenings and weekends in absence of Hotel Manager)

Vienna

Reporting directly to the founder, my main responsibilities were: ● Responsibility for customer acquisition and retention, project management, pricing and for the establishment of a certain brand identity● Supervision of marketing team● Customer acquisition and retention of local corporate accounts (hotels, restaurants, entertainment)● Project management● Coordination of marketing campaigns

Vienna

Reporting directly to the Sales Manager, my main responsibilities were: ● Member acquisition of private customers and corporate accounts● Member relationship management ● Consulting & contract management ● Coordinating and organizing marketing activities ● Complaint management● Organizing events and promotional campaigns

University Course, Data And Artificial Intelligence Management

8-months University Course (25 ECTS) @ School of Management, Organizational Development and Technology

Master Of Arts (Ma), International Tourism & Leisure Management, With Distinction

Activities and Societies: German Assistant Tutor (part-time) Double degree program awarded by London Metropolitan University (UK).

Bachelor Of Business Administration (Bba), International Tourism Management

awarded by NHL Stenden University of Applied Sciences (NL) in cooperation with MODUL Tourism College (AT), including 1-year full-time job.

Associate'S Degree, Tourism & Hospitality Management