Andreas Eder work email
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Seasoned marketing, content & communications executive with more than 16 years of leadership expertise in (re)structuring & managing teams as well as steering external agencies - in disciplines like strategic & digital marketing, content management & marketing, brand development & communication and public relations. Also, more than 16 years of department head responsibilities in the profit & non-profit sector - in industries such as higher education, e-commerce, healthcare, online marketing and media.
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Founder And CeoAi-First LeadersAustria -
Data & Ai Management StudentSchool Of Management, Organizational Development And Technology Nov 2024 - PresentWien, Österreich8-months University Course @ University Klagenfurt -
Head Of Marketing & Business InnovationLaola1 Aug 2023 - Oct 2024Reporting directly to the managing director, my main responsibilities are: ● Managing a major reorganization process to build a new department vision from scratch and to inspire a whole new team ● Heading the newly formed BI & Mgkt team with the 2 units ‚Business Innovation‘ & ‚Marketing‘, by leading, supervising & developing 8 team members ● Fostering a true business innovation culture ● Re-thinking B2B marketing strategy ● Further developing brand & B2C marketing strategy● Annual budget forecasting and controlling● Managing OKRs -
Head Of ContentLaola1 Apr 2022 - Jul 2023Wien, ÖsterreichReporting directly to the managing director, my main responsibilities were: ● Managing a major structural change process within Austrias largest digital sports content editors team to empower 5 content leads with 5 sports content competencies & teams ● Heading the digital sports content editors team with the 5 new units ‚daily news’, ‚background stories’, ,big screen/video’, ‚social media‘ and ‚service journalism‘ ● Leading, supervising & developing 5 sports content team leads & 1 project manager directly and indirectly +20 digital sports content editors ● Responsible for traffic and reach increase of all digital LAOLA1 channels (laola1.at, ski1.at, LAOLA1 social media channels, live streaming) and LAOLA1 TV● Developing & implementing content strategy ● Annual budget forecasting and controlling
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Director Performance MarketingCorvis Nov 2020 - Apr 2022Vienna, AustriaReporting directly to the co-founder & CEO, my main responsibilities were:● Heading the Performance Marketing team ● Leading, supervising & developing staff members● Consulting clients in reaching their digital marketing objectives to either scale online shop turnover, online donations or online leads ● Consulting clients by improving their current digital customer journey strategy with state of the art online marketing techniques● Supervising the implementation of digital datadriven e-commerce, fundraising or lead-gen campaigns on Facebook, Instagram, LinkedIn, TikTok, Snapchat etc.● Supervising the production and copywriting of digital ad creatives and conversion-optimized landing pages ● Ensuring timely project controlling of clients’ performance marketing projects -
Head Of Group Marketing And CommunicationsRed Noses Clowndoctors International May 2018 - Oct 2020ViennaReporting directly to the co-founder & CEO, my main responsibilities were:● Heading the marketing & communications office at the Vienna-based headquarters of the Red Noses Group (11 local partner organisations in Europe & Middle East)● Leading, supervising & developing team members ● Collaborating with fundraising, marketing & communications teams in all local partner organisations to coordinate key strategic fundraising as well as marketing and communications initiatives● Managing and developing the brand (architecture, trademark protection and strategy) ● Planning and implementing international campaigns in cooperation with all local organisations● Rolling out 11 country website relaunch and switch to one screen design, technology & CMS● Developing commununication strategies for European grants applications● Ensuring tight, clear, budgetary setting, control and regular forecasting -
Head Of Marketing & EcommerceJollydays Gmbh Jul 2017 - May 2018Austria AreaReporting directly to the co-founder & CEO, my main responsibilities were: ● Heading the marketing & e-commerce office with 3 units „branding & content marketing“, „customer experience marketing“ and „search engine & performance marketing“● Leading, supervising & developing 8 staff members● Responsible for e-commerce targets for all online channels (SEA, SEO, affiliate, direct, social, email)● Annual marketing budget forecasting and controlling● Further developing of brand and content strategy● Supervising agile website development to improve user experience and e-commerce funnel ● Supervising all above and below-the-line marketing campaigns and communication activities● Regular bench marking and market research -
Head Of Marketing And Communications / Deputy Head Of SalesModul University Vienna Aug 2010 - Jun 2017ViennaFrom summer 2010: reporting directly to the Managing Director, I was heading the University Communications office as well as supervising the sales team in absence of office head (5 staff members in total), having the following main responsibilities: ● International brand management and development for 3 campus locations (Vienna, Dubai, Nanjing)● Representing the university at many higher education events and student recruitment fairs e.g. in Central and Eastern Europe & the US● Supervising all public relations & media activities● Supervising all digital marketing and communications activities (focus: search engine marketing, social media and email marketing)● Optimizing the digital lead funnel (website, CRM, email automation)● Planning and controlling the marketing budget● Regular bench marking with university peers ● Steering external agencies -
Marketing, Pr & Sales ManagerModul University Vienna Apr 2008 - Jul 2010Wien, Wien, ÖsterreichUntil summer 2010: reporting directly to the Managing Director, I set-up and supervised the units marketing/communications/PR, admissions and sales (3 staff members) in „start-up phase“ at newly founded university, having the following main responsibilities:● International brand development ● Set-up of marketing, PR and sales strategies and the required processes & IT systems ● Planning and controlling marketing budget ● Steering external agencies
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Sales ManagerSacher Hotels Jan 2007 - Mar 2008ViennaReporting directly to the Sales Director, my main responsibilities were: ● Key account management of local corporate accounts (retail, pharmaceutical,entertainment, real estate & embassies)● Regional sales manager for Middle East: coordination of all marketing/PR activities and acquisition of corporate and leisure business● Local and international sales meetings & contracting● Organization of international sales trips as well as attendance at international and national fairs● Manager on duty (responsibility for hotel operations on evenings and weekends in absence of Hotel Manager) -
Marketing & Sales ManagerCrevo Marketing & Media Kg Mar 2006 - Dec 2006ViennaReporting directly to the founder, my main responsibilities were: ● Responsibility for customer acquisition and retention, project management, pricing and for the establishment of a certain brand identity● Supervision of marketing team● Customer acquisition and retention of local corporate accounts (hotels, restaurants, entertainment)● Project management● Coordination of marketing campaigns
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Corporate Sales ConsultantHolmes Place Aug 2005 - Feb 2006ViennaReporting directly to the Sales Manager, my main responsibilities were: ● Member acquisition of private customers and corporate accounts● Member relationship management ● Consulting & contract management ● Coordinating and organizing marketing activities ● Complaint management● Organizing events and promotional campaigns
Andreas Eder Skills
Andreas Eder Education Details
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Data And Artificial Intelligence Management -
With Distinction -
International Tourism Management -
Tourism & Hospitality Management
Frequently Asked Questions about Andreas Eder
What company does Andreas Eder work for?
Andreas Eder works for Ai-First Leaders
What is Andreas Eder's role at the current company?
Andreas Eder's current role is Founder and CEO.
What is Andreas Eder's email address?
Andreas Eder's email address is eder.andi@gmx.at
What is Andreas Eder's direct phone number?
Andreas Eder's direct phone number is +43 1 320*****
What schools did Andreas Eder attend?
Andreas Eder attended Universität Klagenfurt, London Metropolitan University, Nhl Stenden, Tourismusschulen Modul.
What skills is Andreas Eder known for?
Andreas Eder has skills like Public Relations, Marketing Communications, Marketing Strategy, Marketing Management, Marketing, Online Marketing, Social Media Marketing, Social Media, Content Management Systeme, E Mail Marketing, Suchmaschinen Marketing, Interkulturelle Teamarbeit.
Who are Andreas Eder's colleagues?
Andreas Eder's colleagues are Andrea Noisternig, Gernot Mödritscher, Ravi Kumar.
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