Andreas Ehret Email and Phone Number

Driving joint Marketing Campaigns with Partners of PayPal on owned channels, our partner's channels, as well as paid channels, to drive customer engagement, win new customers and overall brand and product penetration.

Increasing the number of SMB stores in the Berlin, Hamburg, Munich area to use PayPal's QR Code instore solution to accept payment via PayPal.I utilized a combination of online marketing, incentive marketing, field marketing campaigns to reach the growth goals set.

- Team Lead for Marketing (mostly Online Marketing) with 6 Team Members - Responsibility for Performance Marketing, website content & performance, Social Media & Community Management- Collaboration with other departments (Product, Tech & Growth) and Stakeholders

- Link between global performance marketing and local marketing for display and social channels- Consultation, planning, optimization for performance and strategic campaigns- Campaign management

- Supervision over Social Content B2B & B2C, video production, intranet, community management- Sub-tasks: interface to other departments (own brands, supplier marketing, HR, B2B & B2C Marketing), Online Marketing (ads & campaign management Facebook & LinkedIn, Google DN), Influencer Marketing, project management, creation of Christmas commercial (“Der ehrlichste Werbespot der Welt”), CRM (community management), product tests- Responsible for 7 team members- Budget responsibility

- Website relaunch (development of new website design, web shop functions and shop filters, content creation & management, implementation of payment functions and adaptation of internal processes, definition and audit of PIM data structure in conjunction with IT director in order to ensure filter structure in web shop)- SEO, SEA, online marketing, CRM (newsletter marketing), social media- Project based supervision of an intern and freelancers via UpWork for design, programming and graphics

- Website optimization and website relaunch, SEO- E-Commerce: product availability onsite and on partner websites, - Online Marketing: CRM (newsletter marketing), social media, competitor analysis, reporting- partner management: cooperation with business partners (e.g. HolidayCheck, Traveltainment),- team leadership: responsible for 2 team members- Budget responsibility

Online Marketing & Community Management- Content Management- Projekt Management- Social Media Leitung - fachliche Leitung von 12 angeschlossenen Betrieben & Abteilungen - strategische und operative Steuerung der angeschlossenen Kanäle

Trainee for Marketing for InterContinental Hotels & Resorts, Central & Eastern Europe- Project management- involved in development of social media strategy- communication / coordination with suppliers and hotels