Andrea Sengara Email & Phone Number

United States

Sesto San Giovanni, Milan, IT

New York, NY, US

Advisor on brand management, brand positioning, marketing strategy, organizational structure, new product development & digital transformation for CPG and premium/luxury companies.

Paris, FR

I joined LVMH Moët Hennessy to build-out centralized, marketing centers of excellence across digital, media, entertainment marketing, innovation, multicultural marketing, and e-retail to support 15+ brands across the $2B portfolio. During this time, I focused on creating a high performing team to drive digital transformation and innovation via data-driven.

New York, NY, US

General Manager of Sean “Diddy” Combs’ wine & spirits portfolio. Led marketing team at Combs Wine & Spirits and The Blue Flame Agency, inclusive of strategic planning, innovation, digital, public relations, media, creative, integrated marketing & trade marketing to consistently deliver innovative business strategies, creative campaigns & marketing plans.

New York, NY, US

Spearheaded DeLeón Tequila Joint Venture, overseeing all aspects of general business management, including marketing, supply, finance & sales for Combs Enterprises. Led marketing team at Combs Wine & Spirits and The Blue Flame Agency in brand re-positioning, strategic planning, digital, public relations, media, creative, experiential, integrated marketing.

London, GB

In 2014, I was tapped to increase momentum for this high-growth category by integrating and launching two newly acquired tequila brands. In this role, I managed a cross-functional team across innovation, marketing, commercial, supply, joint venture partners and agencies. ► Delivered exponential growth (7X over the prior year) for Peligroso in the first.

London, GB

Appointed to lead the Global and North American team to step change Tequila Don Julio performance and consumer perceptions. ►Leveraged brand founder’s compelling story to develop differentiated positioning connected to a deep consumer insight that "If You have Passion, You have Everything". ►Led development of new purpose-led creative campaign "Make Your.

London, GB

I was promoted to rebuild the strained relationship between our Jose Cuervo International partners, local Diageo teams, and our global Diageo colleagues, partnering to repositioning the brand develop new marketing strategies, while aligning performance targets and GTM strategies to drive growth. ►Grew revenue and over-delivered on annual targets; achieved.

London, GB

Led ground-breaking business partnership with Sean “Diddy” Combs to create the fastest growing vodka in the United States. Led cross functional team to deliver +98% CAGR through innovative marketing, exceptional internal and third-party stakeholder management, strong leadership skills & marketing judgement. Turned around the relationship between Diageo NA.

London, GB

Appointed to stabilize and grow Diageo’s flagship portfolio, #1 spirit category in the nation, Vodka, and #1 spirit brand, Smirnoff Vodkas. ►While in this role, I turned around Smirnoff Vodka performance to reach 26% growth and.5+ share gains in its #1 battleground. ►During this time, I also devised the brand’s long-term flavored vodka vision and strategy.

London, GB

While managing Scotch and Irish whiskeys, I created a best-in-class category strategy that outperformed the competition by 1.7 share points and 6%+ volume growth. This included delivering the strongest revenue growth for Johnnie Walker brand in recent history, through integrated programming across advertising, public relations, CRM, digital, sponsorship.

Pembroke, BM

Accelerated long-term growth through consumer insight-based plans & exceeded ROI expectations for two of Bacardi’s fastest growing brands, Bombay Sapphire & Dewar’s Scotch. Appointed to lead integration and nationwide launch of Ketel One Vodka into Bacardi Canada, working closely with Nolet Spirits. Developed margin enhancing pack redesign, while.

Herzogenaurach, Bavaria, DE

Developed & executed “Signature Athletes” national retail merchandising campaign. Planned & implemented customized programs for over 60 retailers, training each in techniques to drive incremental sales while building sales team capabilities.

Montreal, Quebec, CA

Media Relations and Communications for AIESEC International Conference 1999 in Durban, South Africa

Bonn, DE

Identified & implemented margin enhancing improvements to deliver increased market competitiveness.

Postgraduate, Digital Business

B.Com, Marketing, International Business

International Business, Marketing

Italian Language Diploma