• Manage direct reporters including training and mentoring of new joiners• Helps clients define, shape and develop their own Digital Marketing Strategy• New leads, cross-selling (channels) pitch and relationship management with top level stakeholders (CEOs, CFOs, VPs…) both with clients and tech provider• Manage performance campaigns across multiple channels on Tier 1 clients (Native & Display Advertising – Facebook, Twitter, RTB…) ensuring ROI goals• Heading in house display… Show more • Manage direct reporters including training and mentoring of new joiners• Helps clients define, shape and develop their own Digital Marketing Strategy• New leads, cross-selling (channels) pitch and relationship management with top level stakeholders (CEOs, CFOs, VPs…) both with clients and tech provider• Manage performance campaigns across multiple channels on Tier 1 clients (Native & Display Advertising – Facebook, Twitter, RTB…) ensuring ROI goals• Heading in house display programmatic buying • Play an active role in the company mid and long term strategy shaping and in house technology creation (Bidding Algorithm, Automated Reporting). Show less

• Play an active role in the company mid and long term strategy shaping and in house technology creation (Bidding Algorithm, Automated Reporting).• Launching and heading in house display programmatic buying • Manage performance campaigns across multiple channels on Tier 1 clients (Native & Display Advertising, Facebook, Twitter, RTB…) ensuring ROI goals• Provide cross-channel strategy consultancy on top clients including commissioned ad hoc analysis

• Programmatic and RTB campaign management and optimization with the objective of reaching clients ROI goals in MEA and Reseller Markets managing top Tier 1 clients (Desktop Mobile and Video)• Local POC for ATD for MEA and Expansion Markets for PMP creation and technical troubleshooting as RTB specialist• Technical troubleshooting on campaigns as most senior element in the team • Work with Managers and Specialist on business strategic… Show more • Programmatic and RTB campaign management and optimization with the objective of reaching clients ROI goals in MEA and Reseller Markets managing top Tier 1 clients (Desktop Mobile and Video)• Local POC for ATD for MEA and Expansion Markets for PMP creation and technical troubleshooting as RTB specialist• Technical troubleshooting on campaigns as most senior element in the team • Work with Managers and Specialist on business strategic development plans• Mentoring and training more junior analysts. Train different teams when required (Sales, Ad- ops...)• Local POC for technical troubleshooting for ATD• Work with Sales, Specialist, Media Buyers, AMs and Ad ops to achieve client’s objectives whilst managing client expectations• Assume the role of Audience Ads expert in client meetings, evaluating campaign performance and providing feedback/ recommendations• Subject Matter Expert of: Programmatic, Data, Mobile and YAM+ and Ad-Exchange related projects• Platform user tester aimed at providing feedback and test results of new released features (YAM +) Show less

• Campaign planning and delivery management with the objective of reaching client ROI goals• Working on complex and large budget campaigns• Using Excel and other reporting tools (TAO, Tableau...) to evaluate behavioural and media data to improve campaign performance and create ad hoc post campaign analysis• Work with Sales, Specialist, Media Buyers, AMs and Ad Ops to achieve client’s objectives whilst managing client expectations• Investigate and… Show more • Campaign planning and delivery management with the objective of reaching client ROI goals• Working on complex and large budget campaigns• Using Excel and other reporting tools (TAO, Tableau...) to evaluate behavioural and media data to improve campaign performance and create ad hoc post campaign analysis• Work with Sales, Specialist, Media Buyers, AMs and Ad Ops to achieve client’s objectives whilst managing client expectations• Investigate and resolve campaign problems (e.g. delivery discrepancies, pixels)• Assume the role of Audience Ads expert in client meetings, evaluating campaign performance and providing feedback/ recommendations Show less

Responsibilities:- Management and optimization of Direct Response display advertising campaigns across the Yahoo! DR network- Communicate with the Sales team and clients to explain campaign progress representing the technical expert- Team work with account managers to setup the best campaign aligned with clients goals - Ensure the achievement of clients ROI goals using specific optimization tools- Retargeting and audience optimization management

Analyst at Citi - Finance - Global Functions Planning and Analysis. During this work experience I had the opportunity to handle and solve problem using complex systems related to financial review, budgeting and forecasts. Moreover I acquired a great overview of the banking industry in particular for what concerns the other monitoring activities of an investment bank.

During this intense experience I was involved in several projects experiencing a really dynamic, challenging environment typical of a start-up. During these 6 months (started as internship and then part remote part time contractor) I was charged of managing all web analytics using statistical software and Google Analytics. On the other side I directly supported the VP Product Marketing providing several competitive landscape analysis and market studies concerning the potential demand for… Show more During this intense experience I was involved in several projects experiencing a really dynamic, challenging environment typical of a start-up. During these 6 months (started as internship and then part remote part time contractor) I was charged of managing all web analytics using statistical software and Google Analytics. On the other side I directly supported the VP Product Marketing providing several competitive landscape analysis and market studies concerning the potential demand for Kimengi's main product nineconnections.com. Show less

Work experience as research assistant in the Department of Economics tutored by Professor Chiara Fumagalli (Bocconi University). Researching economic analysis of monopolization strategies and in particular Predatory Pricing. Analyzed the recent case of Intel Vs EC. Finally collaborated in the development of a theoretical model in order to rationalize the use of Predatory Pricing.