Andrea Sericola Email & Phone Number

Barcelona, CT, ES

Barcelona, Catalonia, Spain

Barcelona Area, Spain

Barcelona Area, Spain

• Manage direct reporters including training and mentoring of new joiners
• Helps clients define, shape and develop their own Digital Marketing Strategy
• New leads, cross-selling (channels) pitch and relationship management with top level stakeholders (CEOs, CFOs, VPs…) both with clients and tech provider
• Manage performance campaigns across multiple channels on Tier 1 clients (Native & Display Advertising – Facebook, Twitter, RTB…) ensuring ROI goals
• Heading in house display… Show more
• Heading in house display programmatic buying

Regno Unito

• Play an active role in the company mid and long term strategy shaping and in house technology creation (Bidding Algorithm, Automated Reporting).
• Launching and heading in house display programmatic buying
• Manage performance campaigns across multiple channels on Tier 1 clients (Native & Display Advertising, Facebook, Twitter, RTB…) ensuring ROI goals
• Provide cross-channel strategy consultancy on top clients including commissioned ad hoc analysis

Dublin

• Programmatic and RTB campaign management and optimization with the objective of reaching clients ROI goals in MEA and Reseller Markets managing top Tier 1 clients (Desktop Mobile and Video)
• Local POC for ATD for MEA and Expansion Markets for PMP creation and technical troubleshooting as RTB specialist
• Technical troubleshooting on campaigns as most senior element in the team
• Work with Managers and Specialist on business strategic… Show more
• Work with Managers and Specialist on business strategic development plans
• Mentoring and training more junior analysts. Train different teams when required (Sales, Ad- ops...)

Dublin

• Campaign planning and delivery management with the objective of reaching client ROI goals
• Working on complex and large budget campaigns
• Using Excel and other reporting tools (TAO, Tableau...) to evaluate behavioural and media data to improve campaign performance and create ad hoc post campaign analysis
• Work with Sales, Specialist, Media Buyers, AMs and Ad Ops to achieve client’s objectives whilst managing client expectations
• Investigate and… Show more
• Investigate and resolve campaign problems (e.g. delivery discrepancies, pixels)

Dublin

Responsibilities:- Management and optimization of Direct Response display advertising campaigns across the Yahoo! DR network- Communicate with the Sales team and clients to explain campaign progress representing the technical expert- Team work with account managers to setup the best campaign aligned with clients goals - Ensure the achievement of clients.

Londra, Regno Unito

Analyst at Citi - Finance - Global Functions Planning and Analysis. During this work experience I had the opportunity to handle and solve problem using complex systems related to financial review, budgeting and forecasts. Moreover I acquired a great overview of the banking industry in particular for what concerns the other monitoring activities of an.

Amsterdam, Paesi Bassi

During this intense experience I was involved in several projects experiencing a really dynamic, challenging environment typical of a start-up. During these 6 months (started as internship and then part remote part time contractor) I was charged of managing all web analytics using statistical software and Google Analytics. On the other side I directly.

Milano, Italia

Work experience as research assistant in the Department of Economics tutored by Professor Chiara Fumagalli (Bocconi University). Researching economic analysis of monopolization strategies and in particular Predatory Pricing. Analyzed the recent case of Intel Vs EC. Finally collaborated in the development of a theoretical model in order to rationalize the.

Master Of Science, Economics And Management For Innovation Technology, 110/110 Cum Laude

Erasmus Llp

Bachelor, Economia E Scienze Sociali

Education record