Online Marketing Manager
Friedrichshafen, Germany
With a strategic approach, I managed the website relaunch for Messebau Bodensee Volk GmbH in collaboration with an agency, carefully considering relevant industry keywords. The aim was to achieve a better organic ranking, which successfully met the goal. Additionally, I strategically integrated a new rental furniture category to create additional income sources for the company. This involved meticulous cataloging of the furniture, creating all the images, taking precise measurements, and developing a new directory on the website. This strategic move led to orders in the first year, ensuring a positive ROI.Simultaneously, I took over the project management for several customer projects throughout Germany. From the meticulous planning to the flawless implementation of the trade fair appearances, I was always in close contact with the customer, ensuring their success was at the forefront of every decision and action. As part of my role, I successfully managed the social media marketing strategy by sharing engaging posts on platforms such as Facebook, Instagram, Twitter, and Pinterest. This strategic approach significantly increased our online presence, with over 1,000 followers gained in the first year and a steady stream of new leads generated.As part of a small team, we supported each other, from picking orders to setting up and dismantling the trade fair stands and storing them. We have realized 18 exhibition stands simultaneously at demanding events such as the Eurobike in Friedrichshafen.During the trade fairs, I was on site as a photographer to create images and collect direct customer feedback. This always offered the opportunity to request customer reviews for Google to give prospects a better picture of the Messebau Bodensee brand. My other tasks included the management of Google My Business and the continuous development of the website, both in terms of on-page optimization and off-page SEO.
