Andrea Sheehan Email & Phone Number

San Francisco, Ca, Us

On the ground Director responsible for launch of new outpost of paradigm shifting Dev Bootcamp--the nation's first short-term immersive coding school. DBC uses a hybrid onsite/remote e-learning model to transform lives by teaching people of all backgrounds the technical, cognitive, and interpersonal skills they need to participate and thrive in the tech innovation landscape. Oversight includes all aspects of the campus including: real estate, regulatory approval, admissions, staffing, learning product development, student outcomes, career training, partnership development, community marketing, and operations.

Brooklyn, Ny, Us

Outthink Inc. envisions a world where kids can truly connect to their learning, take on real world challenges, and prepare to become the next generation of game changing super stars.Outthink Inc. was founded to create adaptive instructional games where the best of learning science and teaching are inseparable from the content experience. We combine what is understood about brain development, learning, and behavior, as well as commercial game design, user experience, and engagement to meet kids where they are at, and help them reach their individual potential.

New York, Ny, Us

Aligned business units around conversion of content for digital pipeline.Streamlined processes and oversaw development of Random House mobile content post acquisition of digital studio Smashing Ideas.Created corporate digital lunch and learn series.Identified new product opportunity spaces in Education for Random House investment with a particular emphasis on interactive learning products for use at home and in the classroom.Digital apps and enhanced ebooks created for: games, travel, cooking, business and history categories.

New York, Ny, Us

Set the strategic direction and digital priorities for the Random House Publishing Group.Co-created comprehensive strategic review and look ahead to growth opportunities with content and marketing platforms. Launched strategy for transmedia partnerships and game bible development with core digital editorial team.First business unit to recommend and act upon mobile first design, incorporation of now standard but then newly emerging social media tools and content marketing. Also established and incorporated best practices for now standard methods for cross selling and promotions from within ebooks. Initiated test with Amazon around free and low priced micro and full length content to drive sales of serial authors and genre fiction, resulting in significant learning and sales increases. Simultaneously launched content study to understand the impact of free content giveaways and methodologies through other online media outlets. Evangelized and drove backlist ebook conversion and sales.

Seattle, Wa, Us

Responsible within VP Product role for strategic content partnerships in the digital products space with companies such as Discovery, BBC, Sony with a focus on establishing longterm value for all parties.

New York, New York, Us

Led enterprise approach to sales marketing strategy, establishing corporate marketing techniques and best practices for our website and channel marketing partners to accelerate growth throughout the company. Established collaborative process for business review creation in order to better align our business goals with partners and drive sales increases.Consistently exceeded sales expectations.

New York, New York, Us

Took on channel responsibility for Specialty Wholesale, Catalog and Mail order, in addition to Online, Inside Sales, & Key Account Customers. Revamped go to market focus and aligned more closely with special sales to create Customer driven product specific channel opportunities at scale.

New York, New York, Us

Added strategic direction and management of inside sales force to overall Director responsibility.

New York, New York, Us

Turned around and drove sales increases for several large offline and online retail and wholesale customers including Amazon, Hastings, Booksamillion, Bookazine, Musicland. Standardized new internal processes and frameworks for customer marketing and sales analysis. Led business reviews and critical terms negotiations with key online, offline and wholesale customers.

Hoboken, Nj, Us

Coordinated a global online sales and marketing team to drive sales in the United States, UK, Germany, Asia, and Australia, winning Wiley's Pacesetter Award. Consistently outperformed all sales targets to drive global channel sales from under $5 million to well over $80 million within 5 years.Orchestrated development of new internal processes for Wiley's online go-to-market strategy, warehouse cycle times, metadata file management, EDI, Print on Demand, and Ebooks.Developed Print and Electronic book sales marketing strategy for the worldwide market comprised of libraries, global retailers, online and traditional retailers, and academic accounts.

New York, Us

Founding team member for site launch. Established and built critical relationships and processes for sales and editorial site development with a focus on sales and traffic growth. Founded the merchandising and coop promotions group.Developed business plan for launch of computer, education, health, finance, and STEM disciplines.Led customer development and worked with early-vangelists at Microsoft, Macmillan, and O'Reilly to increasingly drive marketing and sales focus online.Led BN.com launch of TV channel for ZDTV.

New York, Ny, Us

Established marketing and sales relationships with AOL, Amazon, and barnesandnoble.com in what was then an emerging market.Created author websites. Created promotional marketing and sales database to analyze campaign effectiveness.

Taught students in Grades 2-4, all subjects.Led professional development to transform schoolwide teaching practices. Developed District Curriculum for Reading, Language Arts, Social Studies, Science, and Mathematics.

Student Teacher in 3rd and 4th grade classrooms while pursuing Masters degree at night.

Bachelor Of Arts (Ba), History

Fundamentals Of Web Development, Computer Programming

Mat, Education