Leadership & Strategy:# Identifying and developing strategic partnerships for GTM initiatives # Leading and developing a marketing and design team of four, defining OKRs and personal development plans# Managing six-figure marketing budget across multiple channels and initiatives# Developing and executing product communication strategies for technical, business, and compliance personas across multiple markets# Establishing strategic partnerships with key stakeholders including Munich Re, BiPROKey Achievements:# Increased team productivity 5x through implementation of AI-driven content creation and market research# Generated consistent MQLs through digital campaigns at industry-leading CPL below €50# Grew LinkedIn organic following by 31% in 12 months through strategic content initiatives# Successfully launched AI-powered 'Regulation chatbot', driving customer engagement and support efficiencyMarketing Operations:# Implemented Google Looker Studio as centralized marketing analytics platform in addition to HubSpot# Orchestrated integrated marketing campaigns across digital, events, and partner channels# Developed thought leadership content including white papers, press releases, and technical documentation# Strategic event selection and management in collaboration with Sales leadership

* Significant (up to 300%) increase of impressions and engagement of CEOs, company’s and my (regarding company) LinkedIn posts.* 23% increase of click rate of website and +32% of inbound requests* Developing new brand story* Developing marketing strategy for AI only managed crypto fund* Evaluation and adjustment of sales- and marketing-pipelines in HubSpot* Implementing workflows in HubSpot * Developing the Thomas Schmiedel Story (inventor of the proprietary AI)* Developing LinkedIn content strategy for Kirill Rubinstein (CEO)* Creating (writing and designing) LinkedIn content for CEO* Creating video content* Writing press releases* Ongoing relaunch of website * Designing content in various formats* Leading marketing team, including * defining OKRs * personal development plans* Steering and leading freelancers and agencies

* Marketing of venture building (SaaS and platform solutions) in DACH* Planning and managing all performance marketing and sales activities on HubSpot* Lead-to-MQL conversation rate: 23%* Placing CEO as thought leader in health tech podcast* Creating content in various formats (written, audio, video)* Organizing our own webinars and a podcast interview of the CEO* Managing freelancers

* Building new product brands.* Creating high impact and lead generating LinkedIn posts.* Leading the international marketing & communication team* Increasing brand awareness in the European finance industry * Defining, monitoring and evaluating KPIs* Support the HR department in employer branding* Development of a marketing and communication strategy for the pivot from "Digital Debt Marketplace" to a "Full Service Infrastructure Provider for Loan Asset Transactions".

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* Performance marketing (Google, Facebook, Instagram, LinkedIn, Xing) * Marketing consulting* Marketing budget planning (up to 7 digits) with various customers * Developing structure for launches and relaunches of customers' websites* Writing content for customers' websites* Writing content for customers' print products* Writing voice-overs for 200+ explainer videos in various industries* Developing social media content for B2B and B2C in various formats for all social media platforms* Leading 15 employees plus various freelancers* Exhibition design and planning for up to 150 sqm * Organizing online and offline events and tradeshowsMain achievements* Successful pivot in 2009 to explanatory videos and learning maps* Acquisition of major clients such as AOK, Boehringer Ingelheim, Bundespolizei, Kaspersky, Liechtensteinische Landesbank, METRO, Rossmann