Andreas Kaljo
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Andreas Kaljo Email & Phone Number

Channel Experience and Commercial Planning Consultant (Central Eastern Europe) at PlayStation
Location: Dornbirn, Vorarlberg, Austria 6 work roles 2 schools
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Current company
Role
Channel Experience and Commercial Planning Consultant (Central Eastern Europe)
Location
Dornbirn, Vorarlberg, Austria
Company size

Who is Andreas Kaljo? Overview

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Quick answer

Andreas Kaljo is listed as Channel Experience and Commercial Planning Consultant (Central Eastern Europe) at PlayStation, a company with 10753 employees, based in Dornbirn, Vorarlberg, Austria. AeroLeads shows a matched LinkedIn profile for Andreas Kaljo.

Andreas Kaljo previously worked as Channel Experience & Commercial Planning Consultant (Central Eastern Europe) at Playstation and Channel Experience Manager GSA at Playstation. Andreas Kaljo holds Management & Economics from Universität Innsbruck.

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PlayStation

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Profile bio

About Andreas Kaljo

I am a passionate marketer with a focus on brand activation and live-marketing. I have a strong relation to the digital entertainment industry, especially within the gaming branch. My passion is to activate brands, engange and involve customer in marketing activities to ensure long-lasting customer-brand relationship. Customers have a strong impact on a brands personality, since it never has been easier to interact with brands and share references or recommendations.I believe in inspirational marketing, rather than manipulating costumers. This requires a strategic approach for each project and a clear battle plan. Starting with the purpose of each campaign, the reason why each activity has a right to exist and fits into an overarching company strategy, following with the proper processes and tools needed for the execution, to clearly differentiate the campaign from others and make it a unique experience for the brand and its costumers and ending with the product itself, the services and benefits for your customers. My ultimate objective is to create unique campaigns which adds value for the client and its customers - over and over again. My understanding as a brand activation consultant is to help clients to sharpen its brand identity, their character to ensure customers can identify themselves with the brand. We want customers to become fans of a brand rather than just only one-time buyers, which requires a mindset and an understanding for the customer itself (customer centricity) and the entire customer journey. I grew up as a digital native and and I am heavily interested in new technology which enables a new and fresh way of activating brands and allow new routes to go within our concepts. A future without a hybride combination of brand activation is simply inconceivable any more. I keep myself busy to investigate market trends and adopt proper digital tools early into a campaign strategy without loosing the focus of adding value with every singe puzzle piece we are offering in our concepts. 
I am a strategistI am a brand activation marketerI am a passionate storytellerI am an attentive listenerI am a marketing story creator I am digital addictive I am authentic and a straight forward.Let’s get in touch and rock this thing together.

Listed skills include Projektmanagement, Project Management, Projektplanung, Microsoft Office, and 8 others.

Current workplace

Andreas Kaljo's current company

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PlayStation
Playstation
Channel Experience and Commercial Planning Consultant (Central Eastern Europe)
Dornbirn, AT
Employees
10753
AeroLeads page
6 roles

Andreas Kaljo work experience

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Channel Experience And Commercial Planning Consultant (Central Eastern Europe)

Dornbirn, AT

Channel Experience & Commercial Planning Consultant (Central Eastern Europe)

Current

As a contractor I am supporting Sony Interactive Entertainment Commercial and Channel Experience teams to plan, execute and optimise workflow among GSA, Poland and our Eastern European countries. It's our mission to develop supranational strategies to ensure a unified execution for new product releases according to global guidelines and continually improve.

May 2023 - Present

Channel Experience Manager Gsa

As a contractor, I am hired to support PlayStation GSA teams as a Trade Marketing Manager. I am responsible for planning and execution of PlayStation's retail marketing activities in Germany, Austria and Switzerland.My time as a Trade Marketing Manager was marked by several AAA software launches such as:- Rachet & Clank: Rift Apart- Uncharted: Legacy of.

Apr 2021 - Jul 2023

Gran Turismo World Series Event Manager (Global)

Current

Worldwide

As a contractor I am supporting Polphony Digital Inc. as an Event Production Manager for their worldwide hosted Gran Turismo World Series Championship.

Aug 2019 - Present

Managing Partner

Current

Worldwide

Oct 2003 - Present

Co-Founder

Current

TGML - The Games Marketing Lab is the platform for marketing decision-makers in the games industry in GSA. An ideal combination of conferences and networking to address innovative and future-oriented developments and trends in the games industry and to keep the marketing of computer and video games in German-speaking countries competitive for the future..

Feb 2021 - Present
2 education records

Andreas Kaljo education

FAQ

Frequently asked questions about Andreas Kaljo

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What company does Andreas Kaljo work for?

Andreas Kaljo works for PlayStation.

What is Andreas Kaljo's role at PlayStation?

Andreas Kaljo is listed as Channel Experience and Commercial Planning Consultant (Central Eastern Europe) at PlayStation.

Where is Andreas Kaljo based?

Andreas Kaljo is based in Dornbirn, Vorarlberg, Austria while working with PlayStation.

What companies has Andreas Kaljo worked for?

Andreas Kaljo has worked for Playstation, Polyphony Digital, Juli Gmbh, and The Games Marketing Lab.

How can I contact Andreas Kaljo?

You can use AeroLeads to view verified contact signals for Andreas Kaljo at PlayStation, including work email, phone, and LinkedIn data when available.

What schools did Andreas Kaljo attend?

Andreas Kaljo holds Management & Economics from Universität Innsbruck.

What skills is Andreas Kaljo known for?

Andreas Kaljo is listed with skills including Projektmanagement, Project Management, Projektplanung, Microsoft Office, Microsoft Excel, Forschung, Englisch, and Prozessverbesserung.

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