Creative director and agency founder who’s doing my very best to help brand and organisations grow.And at the same time contribute to a more prosperous society. A firm believer in the formula Creativity + Sustainability = Prosperity.Proudest moments includes raising awareness of the Swedish parts model by 100% with a series of short YouTube lectures on political science disguised as a rap-music video, a mockumentary and AI’s as talking heads in London. Adding the gender equality initiative Dude Diligence as part of the leading nordic M&A law firms Due Diligence process. Turning the Arla brand into YouGov's brand of the year with the long running campaign The Farmers Own Dairy featuring among other things a series of documentary-ads. Installing light therapy bulbs in the adshels of Umeå during the dark december for Umeå Energi to fight seasonal affective disorder and create love for the brand. And creating a campaign built on purpose for Folksam with some (still!) beautiful videos and print ads long before purpose was a buzzword and while Unilever and Blackrock was still asleep.Shortlisted and winner in national and international award shows for +25 years.