- Worked since 2016 for reputable clients of all sizes and industries such as PayPal (Financial), ELCA (Not-For-Profit Church), XCentium (Web Agency), Zenclusion (Accessibility, Diversity & Inclusion Consulting). - Managed websites exceeding $1 mil. in budgets.- Led the creation and automation of 100+ 'Print on Demand' merchandise items, integrating with Shopify & WooCommerce.- Contributed to 10+ business websites, driving sales growth from $2M to $7M in 3 years, including leading the successful launch of www.bunge.com for a $67 billion agricultural firm.- Supervised at any given time teams of 5-10 creative and development professionals.- Written articles with 20k+ views, presented at WordCamp Miami, and coordinated tasks using Jira, Trello, and ADO.- Used many different project management tools depending on the organization such as Monday.com, Trello, Azure Dev Ops (ADO), Confluence, Jira, Microsoft Project, Aha! and many more.Coty Specific:• Led GA4 Migration efforts via Jira, Confluence, Slack and Microsoft Teams from Google Universal Analytics & Adobe analytics, while managing 8-15 project members & stakeholders to deliver on time and within budget.• Used Jira to create user stories & tasks to support Agile Scrum methodologies, and increased sprint velocity by at least 30%.• Maintained 50+ Confluence Docs utilizing various features, wrote weekly reports to direct supervisor & executive suite, update project documents ranging from workflows and processes to Gantt charts, timelines, and budgets.PayPal Specific:• Assisted in 3 Accessibility audits, contributed to 200+ alt text descriptions, and corrected over 50 accessibility issues on the WordPress site to meet WCAG 2.1 standards while using Jira and Agile Scrum methodologies to execute.• Supervised interdisciplinary teams of 6–10 creative and technical development professionals.• Met all go-live goals within the global launch portfolio by assisting other program managers and development teams.

Due to personal life changes the project was cancelled and the studio closed as of 5/2/2024.I was 100% self-funding and operating as solo founder Vaelynn Studios which is producing our team's first commercial title 'Scelestus Chronicles', a Strategy RPG. I've managed on my own:- Hiring 6+ contractors- Partnering with 3 co-development studios- Running accounting, game design, project management & community buildingWith my team I managed:- ETA of Vertical slice in February 2024 (14 months development time)- Create 3 demo levels with in-depth narrative- Created 20+ Player Party Members & NPCs (friend & foe)- On-board over 30 closed alpha testers for the first alpha version- Create a weekly sprint schedule across all departments

• Implemented new workflows and better estimation techniques in the Agile Scrum sprint cycles which reducing high-priority tickets by 90% in the first 90 days.• Translated business needs into technical requirements with a 95% implementation success rate by writing highly detailed Epics, Features, User Stories and Tasks in Jira, while multi-hatting as the Scrum Master & Product Manager.• Led GA360 to GA4 migrations and Google-suite projects, reducing product feed issues and delisting errors by at least 20%.• Developed strategies for E-Commerce site optimization, boosting conversion rates and average order value by over 20%.• Created, Managed & Maintained comprehensive documentation within Confluence, Microsoft Project, Visio and Excel, which supported to reach a 95% implementation success rate using agile & scrum methodologies.

• Led a successful Merger & Acquisition project, overseeing rebranding from J.N. Equipment to SprayWell.• Achieved 50-100% YoY revenue growth consistently for 5 years through customer experience enhancements. For example, I performed employee training, created blog content, assisted in digital marketing campaigns, and led 30+ video productions & live stream events.• Spearheaded multiple UX/UI initiatives, creating 10 distinct WordPress websites with unique branding and product offerings.• Managed daily stand-ups & other Agile Scrum methodologies such as Retrospectives, Backlog Grooming, Ticket management via Jira, etc.• Collaborated with marketing and development teams to drive revenue and profit goals over 6 years, utilizing digital analytics, Looker Studio dashboards, and E-Commerce KPIs (Avg. Order Value, Conversion Rate, Abandoned Cart, etc.)• Managed vendor relationships, including sourcing, negotiation, and licensed merchandise distribution.

- Led UI/UX design, website optimization, and accessibility efforts, resulting in a minimum 25% increase in conversion rate.- Maintained 95% QA success rate across behavioral therapy and E-Commerce platforms, encompassing Accessibility, UX, and Web Analytics.- Acted as gamification consultant and technical writer for patent-pending behavioral therapy platform, enhancing functionality and documentation.- Created SOPs for E-Commerce product management, warehouse logistics, and data handling, achieving a 30% reduction in operational costs while streamlining processes.