Andreas Malberg Email and Phone Number
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☝️ 💥📈 Head of E-commerce and Digital Business at City Gross, Sweden’s fifth largest grocery chain. (A part of the Axfood Group.)Results-driven leader with over 20 years of experience in digital, e-commerce, and marketing roles across global retailers and start-ups. Proven track record of driving digital change and growth, achieving a fivefold increase in turnover at Conrad Electronic. Creative, fast-thinking, and analytical.Experience:- Developed and executed e-commerce strategies for a customer-focused online experience (both B2C and B2B).- Managed P&L, supplier/agency relationships and contract negotiations.- Led digital marketing initiatives, including SEA/SEO, conversion optimization, content strategy and campaigns.- Monitored analytics, generated reports and provided performance insights.- Oversaw logistics and fulfillment processes for seamless operations and customer satisfaction.- Fostered a high-performing, collaborative team environment.- Launched new markets, drove business development and managed online payment systems.- Played a key role in Sweden’s largest technical integration in the grocery retail market, involving City Gross/Bergendahl Food and Axfood. Led and coordinated e-commerce aspects of the integration, ensuring seamless transitions and managing internal change processes.Key Achievements:- Revenue growth - Increased turnover fivefold over five years by implementing innovative e-commerce strategies and optimizing digital marketing efforts.- Customer satisfaction - Enhanced customer satisfaction scores by streamlining logistics and fulfillment processes for timely and accurate deliveries.- Market expansion - Successfully launched and established new markets, significantly contributing to overall business growth.- Team leadership - Developed and led a high-performing team, fostering a collaborative and results-oriented work environment.- Technical integration - Played a pivotal role in Sweden’s largest technical integration in the grocery sector.Skills:- E-commerce and online sales (B2B/B2C)- Digital marketing (SEA/SEO, conversion optimization)- Content strategy, analytics and reporting- Omnichannel and digital strategy- P&L management- New market launch and business development- Supplier/agency management, contract negotiations- Customer care, logistics and fulfillment- Sales/ROI forecasting- Customer engagement and monetization- Team development, project management👉 andreas.malberg@gmail.com or +46 (0)70 20 55 711
City Gross
View- Website:
- citygross.se
- Employees:
- 1092
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Director Of E-Commerce, Crm And Digital Experience And Chef Digitalt KundmöteCity GrossMalmö, Se
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Head Of Digital Business / Chef Digitala AffärerCity Gross Sep 2023 - PresentHässleholm, Skåne, SeAs the Head of Digital Business, I lead a dynamic team in driving digital transformation within the grocery industry. My role encompasses a broad spectrum of responsibilities, including spearheading e-commerce initiatives, enhancing the digital customer experience, and orchestrating omnichannel strategies to boost traffic to our physical stores. I proudly hold full P&L responsibility, ensuring that our digital endeavors contribute to the overall success of our grocery business. It's an exciting journey of innovation, strategy, and results, and I'm thrilled to be at the forefront of this digital evolution.
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Head Of E-Commerce & Customer Care / Chef E-Handel & KundsupportCity Gross Oct 2020 - Sep 2023Hässleholm, Skåne, SeCity Gross includes 42 supermarkets as well as e-commerce. All stores have store-cut meat, manual fish counters, in-store bakeries, Sweden’s widest range of groceries, a wide assortment within house, home and leisure, as well as a mass catering assortment for traders. City Gross is, since November first 2024, a part of Axfood (one of the leading players in food retail in Sweden).Responsible for all aspects of the digital business and customer service, with full P&L responsibility.E-commerce including groceries online, meal kits (swe: matkassar), catering, app and driving online visitors to our physical stores.Leadership of 16 colleagues.I am/was highly involved in Sweden's largest technical integration between two prominent players in the grocery retail market - City Gross/Bergendahl Food and Axfood. Successfully led and coordinated parts of the integration process (e-commerce related) by collaborating with various stakeholders and ensuring smooth transitions between the two companies. Also included internal change management to ensure the continued effectivness of my teams.
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Advisory Board Member For The E-Commerce Manager EducationIhm Business School May 2016 - Jul 2022Gothenburg, Vastra Gotaland County, SePart of the advisory board for the two year long educational program "E-commerce Manager" at IHM Business School. The board's task is to evaluate and to continuously improve the quality of the program.IHM Business School is one of the most well known private business schools in Sweden. -
Head Of Digital, E-Commerce & Omnichannel ScandinaviaDeichmann Sep 2018 - May 2020Essen, Nrw, DeAs Head of Digital and Omnichannel in Scandinavia (incl. e-commerce), I am responsible for:• Responsible for all digital sales and Deichmann’s digital customer base• Responsible for all digital marketing activities (awareness, performance...)• Develop and maintain Deichmann’s digital sales efforts with the aim of increasing market share• Implement the Deichmann concept on the Scandinavian online market• Develop and deliver an customer centric/omnichannel sales approach that will enable sales at every touchpoint, create an integrated, seamless and consistent experience, and improve continued customer engagement across all channels (offline and online/physical stores and eshop)• Plan, lead and implement marketing strategy in line with digital marketing• Annual budgeting for all Omnichannel activities• Lead and develop a high performance e-commerce team, online marketing and SoMe experts• Ensure conformity with the regional headquarters in Copenhagen and the German HQ in Essen• Working proactively as the link between purchasing, sales, marketing, logistics and IT• Ensure optimization and coordination of cooperation with external agencies• Part of the management teamDeichmann is the market leader in the European shoe retail trade, operates more than 4,000 stores across 26 different countries and employs over 40 000 people worldwide. The company, which is headquartered in Essen, was founded in 1913 in Essen-Borbeck by Heinrich Deichmann and is now owned by the third generation of the family. The Group includes the following retail chains (apart from Deichmann): Dosenbach, Ochsner Shoes, Ochsner Sport, vanHaren, Roland, MyShoes, Off Broadway Shoes, Rack Room Shoes, Snipes, Onygo and Solebox.Deichmann sold 176 million pairs of shoes last year (2017) worldwide. -
Country ManagerRecheckit Jan 2018 - Sep 2018Oslo, Oslo, NoRecheckit is a Nordic martech company that deliver a unique in-house conversion technology that creates personalized, real-time interventions that pushes online visitors gently down the purchase funnel to complete their journey. The technology tracks and analyze behavioral patterns in real time, it filters out noise on your web page and displays relevant messages to each of your online visitors. By letting the visitors feel they are buying and not been sold to, Recheckit's technology boost your uplift in sales and increases your average order value.I work as the Swedish "CEO" in charge of setting up a Swedish organisation and increase Recheckit's Swedish customer base. During 2018 we have gained many new and large Swedish and Danish brands as clients, such as E.ON, Happy Socks, City Gross and Scandlines. -
Marketing & Operations Director ScandinaviaConrad Electronic Group Apr 2012 - Jan 2018Hirschau, Germany, De(And Regional Marketing Manager Northern Europe - Benelux and Scandinavia)Established and executed e-commerce, marketing and sales activities on Conrad Electronic's Scandinavian markets. Developed marketing and strategic promotional activities, forecasts and budgets to grow sales and build brand awareness through online and offline marketing campaigns. Implemented market launch strategy and execution, e-commerce and marketing strategies, research and measurement of all advertising and promotional campaigns. Full P&L responsibility, managing the marketing/e-commerce, sales and customer care teams - staff of 15+. Reported to regional Managing Director.Managed B2B and B2C sales and marketing strategies, effectively tailoring approaches to distinct customer segments, resulted in increased revenue and market share.Increased total yearly sales by 400 % (2017 comp. w 2011) - from net sales 36M Sek to 170M Sek. During my last complete year at Conrad (2017) we increased the turnover by nearly 20 percent and at the same time went from negative 5 000 000 SEK (2016) to a positive 1 000 000 SEK on the last row.Other highlights:• Improved total conversion rate by 56 %• Implemented mobile site increasing mobile conversion rate by 235 %• Implemented SEA agency increasing SEA conversion rate by 50 %• Launched Google Shopping program• Implemented new checkout to reduce frauds (decrease by 95 %)• Identified international checkout and customer experience challenges, implementing A/B testing to develop redesign project to maximize sales conversions• Recruited and restructured new marketing/e-commerce, sales and customer care teams• Launched new market - reached sales volume that before took five years, within three months• Managed full platform upgrade and website redesign for responsiveness -
Marketing And Sales Manager ScandinaviaConrad Electronic Group Feb 2016 - Feb 2017Hirschau, Germany, De
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Marketing Manager ScandinaviaConrad Electronic Group Apr 2012 - Feb 2016Hirschau, Germany, DeConrad was founded in 1923 and has been family-run for four generations. In 1946, the company moved its headquarters from Berlin to Hirschau where they are still based today. Starting out as a small mail order business for electronic components, Conrad is now one of Europe's leading multichannel retailers of electronics and technology. In Sweden since 2005 and Denmark since 2013.Hired as the Scandinavian marketing manager with the aim to increase turnover, revenue and brand awareness in the region.
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Partner And Sales & Project ManagerCurt / Ego Oct 2009 - Apr 2012Project Manager within digital communication and sales (incl. marketing strategies such as digital marketing planning and media contacts). Staff liability of 6 people.Head responsibility for sales and project implementation. Customers from the Nordics, Hong Kong,UK and USA.
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Manager Sem Department And Digital Marketing Specialist/SalesApsis Sweden Ab Oct 2004 - Oct 2009Malmö, Skåne, SeIn charge of Apsis’ SEM/SEO department. Digital marketing Specialist within SEM and email marketing(newsletters). Customers in Denmark, Finland, Norway and Sweden.Budget responsibility and staff liability of 7.Apsis Sweden AB offers a SaaS solution for successful email marketing. Since 2001, Apsis has become one of the most used solutions in Scandinavia within legitimate email marketing. Apsis Newsletter Pro is the main product with focus on user friendliness, deliverability and powerful features. -
Account ManagerNetpointers / Scandico.Dk Aps Jan 2004 - Oct 2004Account manager within SEM (SEO and SEA).
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Handläggare/AdministratorJordbruksverket Sep 2003 - Jan 2004Jönköping, SeAdministrated EU grants. -
Jack Of All Trades - Started And Managed Two WebshopsSelf-Employed Jan 2002 - Dec 2003Launched and managed two web shops (mobile phones and kitchen accessories) while studying. The responsibilities included everything from supplier contracts, marketing (only online activities such asSEA and SEO) and customer service.
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Handläggare/AdministratorJordbruksverket Sep 2002 - Dec 2002Jönköping, SeAdministrated EU grants.
Andreas Malberg Skills
Andreas Malberg Education Details
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Jönköping UniversityBusiness Admin & Marketing -
Syddansk Universitet - University Of Southern DenmarkGeneral
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Gripenskolan, NyköpingNatural Sciences' Programme
Frequently Asked Questions about Andreas Malberg
What company does Andreas Malberg work for?
Andreas Malberg works for City Gross
What is Andreas Malberg's role at the current company?
Andreas Malberg's current role is Director of E-commerce, CRM and Digital Experience and Chef Digitalt Kundmöte.
What is Andreas Malberg's email address?
Andreas Malberg's email address is an****@****ail.com
What is Andreas Malberg's direct phone number?
Andreas Malberg's direct phone number is +4996044*****
What schools did Andreas Malberg attend?
Andreas Malberg attended Jönköping University, Syddansk Universitet - University Of Southern Denmark, Gripenskolan, Nyköping.
What skills is Andreas Malberg known for?
Andreas Malberg has skills like Digital Marketing, E Commerce, Online Marketing, Sem, Email Marketing, Web Analytics, Online Advertising, Marketing Strategy, Google Adwords, Web Project Management, Marketing Communications, Social Media.
Who are Andreas Malberg's colleagues?
Andreas Malberg's colleagues are Felicia Bergstrand, Anna Johansson, Jannie Belvedere, Sofia Ybring, Linn Persson, Susanne Nilsson, Esranur Bozkurt.
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