Coaching of highschool students.

Project management of communication projects in pharma and media. Main tasks: support of consultants, SEO-proof copywriting, technical website support and developing leaflets, fair material and apps.

Responsible for location Instituut HIP Baarn. Homework coaching, remedial teaching and thesis coaching.

Research consultant baby market research for the Dutch market. Part of large European study of the baby market. Included deskresearch and expert interviews.

Team manager Research & Operations at GfK brand and Customer Experience (BaCE) in Amstelveen, the Netherlands. Team manager of research and consultant Brand Health tracking. Clients: Perfetti van Melle, Nokia.

Consultant Brand equity research: brand health tracking, communication tracking and pre-testing. Set-up and calibration of pre-test method for the Dutch market.Clients: Asics, bol.com, Danone, Nutricia, Ministerie VWS, Bank of Scotland, War Child.

Qualitative and quantitative research projects, both national and international. Clients: Nutricia, Film1/Sport1 (Chellomedia), UPC.

Coordination of tracking and adhoc research, both qualitative and quantative. Translate research result in operational and strategic recommendations to internal clients.

Consultant quality & efficiency tracking research. Set-up of one of the first online research dashboards.Clients: Grolsch, Daphne, Vogel Media Management.

Tracking research consultant. Product development of 3D, a brand equity database.Clients: Storck, Bavaria. Randstad, ING.

Start-up of Millward Brown unit at CMA (Centrum voor Marketing Analyses). Performing pre-tests, tracking studies.Clients: Sara Lee, Kraft, Heineken & Rabobank.

Research with advertising professionals to uncover the usually not outspoken assumptions of how advertising works. Publication: In het kielzog van Giep Franzen. Dr. Bas van den Putte, drs. Kim Cramer & drs. Andrea Smit. SWOCC: 1999.