Andreas Mouschoulis Email and Phone Number
Andreas Mouschoulis work email
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Andreas Mouschoulis personal email
Senior digital marketing professional with 8+ years of experience in digital strategy & transformation, SEO, content marketing, performance marketing, data analytics, CRM, and business intelligence (BI). Skilled in crafting strategies, delivering digital products, platforms, campaigns, and fueling growth for both established international brands and local startups. Expert in leveraging emerging technologies to enhance customer experiences and drive success. Proactive, entrepreneurial, data-driven mindset with excellent organizational skills.🚀 Digital Strategy & Transformation: Specializes in devising comprehensive digital strategies and overseeing transformative initiatives to help businesses adapt and excel in the digital landscape. This includes assessing current digital capabilities, setting strategic objectives, and implementing innovative solutions for growth.🔍 SEO: Proficient in enhancing online visibility and SERP rankings by strategically addressing search intent, technical SEO audits, site architecture, keyword research, internal linking, on/off-page optimization, and monitoring algorithm changes.📊 Data Analytics: Proficiency in collecting, analyzing, and interpreting data to gain valuable insights into customer behavior, market trends, and campaign performance. This involves using data visualization tools and statistical analysis to inform strategic decisions.📡 Marketing Technology: Proficient in utilizing various marketing technologies and tools to optimize marketing efforts, streamline processes, and achieve better results. This encompasses marketing automation platforms, CRM systems, and analytics tools.🎯 Performance Marketing: Expertise in designing and executing performance-driven marketing campaigns that are focused on achieving specific, measurable goals, such as lead generation, conversion rates, or return on investment (ROI).🌟 Business Intelligence (BI): Skilled in gathering, processing, and presenting business data to facilitate informed decision-making. BI involves creating dashboards, reports, and data models to provide executives and stakeholders with actionable insights into the organization's performance.🤝 Cross-Functional Collaboration: I'm a firm believer in the power of teamwork. I collaborate seamlessly with cross-functional teams to ensure that marketing efforts align with broader business goals.🎬 SVOD & AI Enthusiast: When I'm not decoding business insights or strategizing, you'll find me indulging in my favorite hobbies: binge-watching TV series or catching up with the latest AI advancements.
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Seo Specialist | Performance MarketingSolyUtrecht, Ut, Nl -
Seo SpecialistSoly Jun 2024 - PresentAmsterdam, Nl
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Business Strategy AdvisorLeadcompass Career Services Sep 2018 - PresentAthens, Attica, Gr• Supply valuable insights and strategic recommendations regarding business growth, expansion, and diversification.• Employ financial data and performance metrics to offer quarterly, data-driven recommendations aimed at the optimization of financial resources and the maximization of profitability.• Share advice and guidance on organizational structure, process optimization, and the enhancement of operational efficiency.• Offer mentorship and guidance to team members periodically, fostering a culture of continuous learning and development. -
Co-Founder | Operations - Revenue Growth - Seo - Paid Search - Content MarketingLeadcompass Career Services Sep 2015 - Aug 2018Athens, Attica, Gr• Led cross-functional teams, overseeing project management, delegation of tasks, and collaboration among team members to achieve project goals on time and within budget.• Implemented strategies that capitalized on trends, contributing to substantial revenue growth.• Devised meticulously crafted sales scripts and established structured follow-up protocols for the sales team.• Streamlined and optimized key operational processes, including CRM, sales, and marketing automations, resulting in increased efficiency and enhanced overall productivity.• Conducted comprehensive market research to gain a deep understanding of consumer needs, preferences, and expectations.• Monitored competitor offerings, industry trends, and market dynamics, providing valuable competitive intelligence.• Vigilantly tracked evolving consumer behaviors and market trends, ensuring the company's proactive response to changing customer needs.• Created and executed content marketing strategies, including blog posts, graphics and multimedia content, resulting in increased brand visibility and audience engagement.• Managed and curated content across multiple social media platforms, fostering audience growth and interaction.• Conducted rigorous A/B testing of website elements and landing pages, consistently improving conversion rates by 15%.• Orchestrated successful email marketing campaigns, including segmentation, personalized messaging, and automation, resulting in a 20% boost in click-through rates.• Utilized Google Analytics and HotJar to track and analyze website traffic, user behavior, and campaign performance, providing data-driven insights that guided strategic decision-making.• Effectively managed marketing budgets, optimizing spending to achieve a 25% return on investment (ROI) across various campaigns.• Leveraged CRM systems to streamline lead nurturing and sales processes, resulting in improved customer retention.
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Senior Digital Marketing Specialist | Seo - Content Marketing - Cro - Data AnalyticsRambus Feb 2021 - Oct 2023San Jose, Ca, Us⮞ Developed and implemented a content cluster marketing strategy, leveraging marketing technologies and conducting a data-driven website content audit, resulting in a 24% YoY increase in organic website traffic.• Analyzed website content performance using Lumar (ex Deepcrawl) to identify outdated and low-quality content for removal, resulting in a 20% reduction in non-performing pages.• Identified top-performing content to update and SEO enhance to maintain page 1 rankings.• Conducted a content gap analysis between rambus.com and competitors to identify new opportunities and topics to rank for.• Improved website structure by organizing content around topics into pillar and cluster pages, and optimizing internal linking strategy and navigation, leading to a 25% increase in dwell time (user behaviour)• Defined the most efficient content types for each stage of the buyer's journey and optimized web pages to align with search intent, resulting in an average improvement of 12 positions in organic search rankings, 17% CTR increase in SERPs and a 30% boost in conversion rates.• Increased user engagement by 15% by optimizing the website for mobile devices, fast loading speed, interactivity, and visual stability (Web Core Vitals: CLS, FID, INP, and LCP)⮞ Collaborated seamlessly with Marketing Teams to devise targeted and highly effective campaigns by harnessing deep-rooted consumer insights and preferences.⮞ Leveraged advanced analytical tools and techniques to process and interpret vast datasets.📌Tools Used:⮞ Data Analytics & BI Tools: Google Analytics | Google Search Console | Google Data/Looker Studio | Google Trends | Exploding Topics | Power BI⮞ SEO Tools: Conductor | Lumar (ex DeepCrawl)⮞ Marketing Automation Tools: Salesforce Pardot⮞ UX / Behavior tools: Figma, HotJar⮞ Other B2B Marketing Tools: 6sense | LinkedIn Campaign Manager -
Digital Marketing Specialist | Seo - Ux - Partner Programs - Social Media Marketing - Data AnalyticsRambus Sep 2018 - Jan 2021San Jose, Ca, Us⮞ DATA ANALYTICS• Conducted data analysis using Google Analytics to identify trends and patterns in customer behavior.• Proficiently handled CRM tasks using Pardot, resulting in data-driven insights that informed marketing strategies.⮞ PARTNERSHIP MANAGEMENT & MARKETING STRATEGY• Took full ownership of Marketing Partner Programs, managing end-to-end partnership initiatives, including relationship management, program optimization, and the implementation of data-driven strategies to track performance and identify growth opportunities.• Engaged in meetings and projects with senior stakeholders internally (EU, US, India and China).• Played a crucial role in aligning digital marketing strategies with company objectives and external partners.⮞ SOCIAL / ABM• Created and executed 6sense ABM marketing campaigns via LinkedIn Campaign Manager, targeting key accounts and decision-makers, resulting in a 20% increase in website traffic and a 15% reduction in the cost per lead from key accounts.• Successfully managed and grew the company's social media presence, leading to increased engagement, followers and brand visibility.• Launched the "Semiconductor Bytes" blog series on LinkedIn, featuring micro-content that is concise and customer-focused, resulting in a 7x increase in engagement on our LinkedIn page.⮞ SEO• Leveraged BrightEdge tool to enhance SEO strategies, improving organic search rankings and traffic.• Created and implemented SEO playbooks for technical content writers, outlining best practices for optimizing content for search engines.⮞ UX• Created low-fidelity wireframes for website redesigns using Figma and Illustrator, collaborating with cross-functional teams to ensure designs met both UX and SEO requirements.
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Digital Marketing Manager | Ecommerce Seo - Content Marketing - Paid Search - Product DevelopmentPuro Hellas Oct 2017 - Aug 2018Thessaloniki, Macedonia, Gr• Orchestrated the development and design of the e-shop brand and optimized the digital merchandising of over 1000 products for improved user experience and increased sales.• Fostered seamless collaboration across departments, including marketing, design, and IT to elevate the website's design, usability, and conversion points, resulting in enhanced user engagement and higher conversion rates.• Conducted in-depth market analysis and trend research to stay ahead of industry shifts, enabling timely adjustments to product offerings and marketing strategies.• Effectively managed budgets and resources for marketing campaigns and website enhancements, ensuring maximum ROI and cost-efficiency.• Formed strategic partnerships with leading retail stores in Greece to manage the in-store presence and promotion of our local brands portfolio, expanding market reach and brand visibility.⭐ Led the development of data-driven digital marketing strategies, consistently achieving a remarkable 110% increase in e-shop revenue, demonstrating a strong track record of revenue growth.💡 Puro is a multinational company that distributes electronics accessories and gadgets in 65+ countries globally. -
Data Analytics TraineeHeineken Nov 2014 - Feb 2015Amsterdam, Nl• Collaborated with a cross-functional team of 5 members to enhance warehouse (WH) efficiency by minimizing double-handling processes and enhancing customer service.• Conducted comprehensive data collection and analysis, leveraging tools such as Excel and SAP.• Implemented ABC Analysis to categorize all products (SKUs), facilitating streamlined inventory management.• Strategically optimized product storage within the warehouse, considering factors like proximity to the entrance, stacking height, aisle allocation, WH floor capacity, and batch spacing.⭐ Initiated a cost-effective solution during peak seasons (summer) by establishing buffer storage locations for up to 2000 pallets. -
Emea Google Bold Immersion Program GraduateGoogle Jun 2014 - Jun 2014Mountain View, Ca, Us• Chosen among a group of 36 students from Europe, the Middle East, and Africa to participate in a 3-day insight program at Google's EMEA headquarters in Dublin, Ireland, following a rigorous selection process.• Engaged in immersive skill-building seminars and actively collaborated on real-world business challenges within the realm of Digital Marketing.• Crafted and delivered engaging presentations focusing on key products including Google Ads (formerly known as AdWords) and YouTube, showcasing an in-depth understanding of their functionalities and impact.⭐"Best Marketing Team" Award: My team was the overall winner of the program, winning both the digital marketing pitch and the teamwork challenge. -
Regional Corporate Relations Manager | Consultive Sales & Finance ManagementAiesec In Greece Feb 2013 - Jan 2014Athens, Gr➤ Sales and Fundraising:• Spearheaded successful fundraising campaigns that generated 2.5K from corporate partners engaged in CSR initiatives. These funds supported 20 international volunteers in Greece, enabling impactful projects in Corporate and Non-corporate sectors, including Camps, NGOs, Museums, and Schools.• Drove performance and motivation among 104 members by serving as a facilitator in local conferences, delivering impactful training sessions.➤ Finance and Administration:• Held responsibility for creating budgets, tracking cash flows, managing accounting processes, and ensuring compliance with legal obligations.⭐ Achieved exceptional results, contributing to a remarkable team performance and total growth of +54% compared to the previous year. -
Sales Project Manager | International Incoming Social InternshipsAiesec In Greece Oct 2012 - Jan 2013Athens, Gr• Designed specialized projects for 6 international volunteers, aligning their expertise with museum-related academic fields.• Led and trained a 5-member sales team, resulting in 1K in sales to CSR companies.• Surpassed our goals by 125%, directly contributing to the growth and support of Museums in Thessaloniki.
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Assistant Brand Manager Marketing & SalesAiesec In Greece Jun 2012 - Sep 2012Athens, Gr• Conducted a comprehensive brand audit aimed at enhancing AIESEC's recognition of its exchange programs within the university.• Successfully conducted 3 classroom presentations and gathered valuable insights through questionnaire distribution.• Played a pivotal role in financially sustaining the National Magazine of AIESEC in Greece by securing essential funds.• Received recognition as the sole Local Committee out of seven that secured more than 1K in fundraising for our Magazine.
Andreas Mouschoulis Skills
Andreas Mouschoulis Education Details
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Aristotle University Of Thessaloniki (Auth)Economics With Specialization In Marketing & Business
Frequently Asked Questions about Andreas Mouschoulis
What company does Andreas Mouschoulis work for?
Andreas Mouschoulis works for Soly
What is Andreas Mouschoulis's role at the current company?
Andreas Mouschoulis's current role is SEO Specialist | Performance Marketing.
What is Andreas Mouschoulis's email address?
Andreas Mouschoulis's email address is am****@****bus.com
What schools did Andreas Mouschoulis attend?
Andreas Mouschoulis attended Aristotle University Of Thessaloniki (Auth).
What skills is Andreas Mouschoulis known for?
Andreas Mouschoulis has skills like Entrepreneurship, Leadership, Online Marketing, Public Speaking, International Relations, Storytelling, Marketing, Sales, Public Relations, Team Leadership, Social Networking, Social Media.
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