Andrea S. Email & Phone Number

Alpharetta, GA, US

• Work with companies to develop and execute tailored content strategies and analytical frameworks aligned with their business goals. Deliver KPIs and business intelligence both domestically and internationally.
• Achieved a 561% lift in SERP impressions globally.
• Increased organic click-through rates (CTR) by 60%.
• Boosted site traffic by 250%-310% through web redesigns focusing on UX, SEO, and content development.
• Realized SERP impression increases of 11-31.2% following algorithm updates.
• Maintained a 96% Top Impression Share in PPC against shared brand terms.

Alpharetta, GA, US

• Oversee the enhancement of both organic and paid search performance across corporate and cross-vertical digital channels and global initiatives for Risk. Develop structured governance procedures for collaborative.
• Increased SERP impressions from 600K to >4.4MM avg/month
• 27.7% of website traffic, globally
• ^41.4% lift in organic sessions in most recent YoY performance
• 27.3% attributed conversions (last-touch)
• Successful migration from subfolder to subdomain environment across multiple TLDs with no rank loss in tracked terms.PAID SEARCH

Alpharetta, GA, US

• Created and oversaw a unified messaging governance system tailored to the requirements of both enterprise and vertical sectors. Successfully consolidated 50 social media channels onto a single management platform.
• LinkedIn Corporate followership grew an average of 600% per annum from base of 4,068 in June 2016 to 174,929 March 2023.

Boston, Massachusetts, US

Accountable for gathering, assessing, interpreting, and delivering insights from both quantitative and qualitative data to bolster integrated marketing strategies spanning various channels. Implemented strategic dashboards to empower clients in making informed digital decisions. Spearheaded the creation of essential performance reporting systems using.

Guided a nationwide team of SEO specialists and copyeditors in the execution of healthcare digital marketing strategies, aligning website content and metadata with their intended goals and target audiences. Provided clients with insights into the algorithmic effects on their online presence. Translated marketing key performance indicators (KPIs) into.

Examine websites' intended goals, objectives, target audiences, and content to formulate effective solutions. This involved re-structuring content, creating wireframes for content organization, and defining navigation and functionality requirements. Translate business challenges into measurable performance metrics by leveraging industry best practices and.

Redmond, Washington, US

Supervised FranchiseGator.co.uk, a subsidiary of Microsoft Corporation, operating as an internet-based pay-for-performance marketing service for franchises. The service was originally established in the UK in 2007. Responsible for defining SEO objectives and strategies and leading an international team in implementing ethical, organic search.

Atlanta, GA, US

Developed and implemented modeling techniques to extract valuable insights for operational decision-making and policy development. One notable application involved assessing staffing requirements in conjunction with fleet acquisitions to determine the most efficient implementation timeframes. Collected and analyzed data to track operational metrics and.