Work with companies to develop and execute tailored content strategies and analytical frameworks aligned with their business goals. Deliver KPIs and business intelligence both domestically and internationally, identifying and reporting on strategic digital opportunities. Oversee and execute marketing campaigns to achieve optimal Return on Marketing Investment (ROMI), and foster collaboration across various teams—including development, writing, marketing, and sales—to drive impactful revenue activities and streamline operations. By implementing web principles and best practices, support user-centric navigational pathways based on developed personas to enhance search engine rankings with authoritative content, achieving high-ranking SERPs.Serve as a liaison between marketing and development teams to company leadership, providing regular updates on performance metrics, project status, and strategic direction.Past Successes:• Achieved a 561% lift in SERP impressions globally.• Increased organic click-through rates (CTR) by 60%.• Boosted site traffic by 250%-310% through web redesigns focusing on UX, SEO, and content development.• Realized SERP impression increases of 11-31.2% following algorithm updates.• Maintained a 96% Top Impression Share in PPC against shared brand terms.• Elevated PPC CTR from 6.4% to 35% in the US, and from zero to 15.29% globally.• Reduced Cost per Lead in paid advertising from over $75 to less than $25.• Enhanced average sale by 67% for $1MM+ franchise offerings through data-driven insights.These successes are the result of client trust, personal accountability, and effective teamwork dedicated to executing agreed strategies. Manage website strategy, Martech stacks, UI/UX, and drive innovation, including AI initiatives. My role involves prioritizing projects across teams and products to maximize enterprise revenue and foster a data-driven culture to optimize commercial outcomes.

Oversee the enhancement of both organic and paid search performance across corporate and cross-vertical digital channels and global initiatives for Risk. Develop structured governance procedures for collaborative search-based projects.Coordinate the initiation and management of projects across more than a dozen individuals and agencies spanning five business units. SEO activities include: technical assessments and strategic consultations with each business unit as well as development team support to deploy schema, Hreflang tags, canonicals, website transition plans, Core Web Vitals, sitemap.xml, and robots.txt files as necessary to effectively improve the business digital footprint worldwide.ORGANIC SEARCH RESULTS• Increased SERP impressions from 600K to >4.4MM avg/month • 27.7% of website traffic, globally • ^41.4% lift in organic sessions in most recent YoY performance• 27.3% attributed conversions (last-touch) • Successful migration from subfolder to subdomain environment across multiple TLDs with no rank loss in tracked terms.PAID SEARCH• Consistently deliver brand terms with 96% Top Impression Share• PPC CTR increased from 6.4% to 35% in US, 15.29% Globally

Created and oversaw a unified messaging governance system tailored to the requirements of both enterprise and vertical sectors. Successfully consolidated 50 social media channels onto a single management platform, Sprinklr, to enhance governance and facilitate auditing processes. Additionally, formulated an emergency triage communication strategy aimed at safeguarding and managing the organization's reputation. Supported Physical Security Team with bespoke, on-demand alerts for action or remediation.• LinkedIn Corporate followership grew an average of 600% per annum from base of 4,068 in June 2016 to 174,929 March 2023.

Accountable for gathering, assessing, interpreting, and delivering insights from both quantitative and qualitative data to bolster integrated marketing strategies spanning various channels. Implemented strategic dashboards to empower clients in making informed digital decisions. Spearheaded the creation of essential performance reporting systems using tools like Tableau, Birst, and Microsoft Power BI, offering actionable recommendations derived from performance indicators to guide strategic digital content deployment. Seamlessly integrated social media key performance indicators (KPIs) and translated them into quantitative insights to boost consumer engagement. Notable clients included Johnson & Johnson (Tylenol and Neutrogena brands), Bayer Crop Science, Norton (Symantec), and Procter & Gamble.

Guided a nationwide team of SEO specialists and copyeditors in the execution of healthcare digital marketing strategies, aligning website content and metadata with their intended goals and target audiences. Provided clients with insights into the algorithmic effects on their online presence. Translated marketing key performance indicators (KPIs) into return on investments (ROIs) through the utilization of Google Analytics and Omniture (Adobe) Site Catalyst, facilitating effective communication with internal stakeholders.

Examine websites' intended goals, objectives, target audiences, and content to formulate effective solutions. This involved re-structuring content, creating wireframes for content organization, and defining navigation and functionality requirements. Translate business challenges into measurable performance metrics by leveraging industry best practices and staying abreast of digital trends.Manage the collection, analysis, interpretation, and presentation of both quantitative and qualitative data to bolster integrated marketing strategies spanning various channels.

Supervised FranchiseGator.co.uk, a subsidiary of Microsoft Corporation, operating as an internet-based pay-for-performance marketing service for franchises. The service was originally established in the UK in 2007. Responsible for defining SEO objectives and strategies and leading an international team in implementing ethical, organic search practices.Established uniform user interface standards, enhanced system usability, designed GUI prototypes, conducted site testing, and facilitated localization efforts. Collaborated closely with the product development team to craft a user interface design aligned with business objectives, resulting in a significant increase in site yield, from under 2% to over 5%.Developed comprehensive analytics to closely monitor the efficacy of all SEO endeavors, incorporating site traffic reporting tools such as Google Analytics, HBX (Omniture), and Webtrends to drive continuous improvements in site performance. Employed a consultative approach to recommend optimized changes for client campaigns.

Developed and implemented modeling techniques to extract valuable insights for operational decision-making and policy development. One notable application involved assessing staffing requirements in conjunction with fleet acquisitions to determine the most efficient implementation timeframes. Collected and analyzed data to track operational metrics and identify trends for reporting purposes. Proficiently managed multiple projects with strict deadlines concurrently.Orchestrated the coordination of regulatory responses during annual government audits. Additionally, assumed the role of departmental communications coordinator, overseeing the dissemination of safety-related information, training materials, and updates regarding fleet and pilot contracts through both print and web-based formats.