Werkstaden specializes in developing and selling commercial properties to small and medium enterprises in urban Sweden. The mission is to provide cost-effective solutions that add value for tenants. We provide modern, flexible buildings are strategically located near major cities and key transportation routes. My role is to identify and execute profitable projects that drive our success.

Headquartered in Stockholm, Sweden, with offices in Canada, Denmark, Hong Kong, and Malta, Symplify offers innovative cloud solutions for Marketing Automation, CRM, and Conversion Rate Optimization (CRO). As the Engagement Ecosystem, Symplify empowers businesses to interpret and act on every customer signal effectively. I serve on the board, where I focus on organizational development, sales strategies, and business growth.

Mårsätters Gård is a family-owned estate located just outside Zinkgruvan in Närke, dedicated to agriculture, forestry, and property management. Operated by the Ohlson family, I oversee the estate’s operations, ensuring it remains well-maintained and sustainable for future generations.

Medevi Brunn, Sweden's oldest health spa, was established in 1678 and is now a vibrant destination for visitors and tourists. I assisted this family-owned business in reducing costs and facilitated the development of a zoning plan to enable the creation of new a residential area.

Svensk Wrestling is the premier national brand for classic wrestling, both live and online. I played a key role in trying to develop this burgeoning business into a prominent national entertainment concept.

BokaBord is the leading provider of online reservations and guest management solutions for premium restaurants in Sweden. BokaBord is a digital booking service delivering open reservations from Sweden's leading restaurants. BokaBord helps restaurants in Sweden to get more guests and offers users the best opportunity to find their table. I was part of launching the digital guest service and bringing in the first customers and hiring the first employees. The company was acquired by FoodFriends and is now a vital part of their business model.

The ultimate resource for smarter career decisions, Shortcut offers articles, tips, and inspiration tailored for young professionals in Sweden. It also serves as a platform for effective recruitment and employer branding. If you’re seeking top talent, Shortcut is your go-to solution. I spearheaded efforts to build a robust online audience and establish our position as a leading player in employer branding in Sweden.The

Loarp Energi AB produces energy pellets from sawdust for private consumers, businesses, small industries, and the public sector in Skåne and Denmark. The production facilities and offices are located in Svalöv, near Landskrona. As the only local producer of green biofuel from energy pellets in Skåne, they are committed to sustainability. I lead the initiative to transition the business from a volume-driven model to a price-driven approach, enhancing profitability and efficiency.

StagePool is Northern Europe’s largest audition and casting portal, connecting a diverse range of talent in the cultural and entertainment industry. Employers can post job ads for free, reaching active users 24/7. Whether you're looking for actors, singers, dancers, extras, or backstage crew, StagePool has it all. The extensive database features talents ranging from enthusiastic amateurs to seasoned professionals. I provided support to the Managing Director with strategic advice on sales and business development.

Studentkortet was the leading student media company in Sweden, reaching approximately 80% of the country's nearly 1 million students. Our mission was to help businesses effectively connect with this crucial demographic. After Metro Sweden acquired Studentkortet, my team and I transformed the business into a highly profitable digital venture.

Founded in 1996, Rewir was a brand innovation agency dedicated to bridging the gap between brand strategy and innovation. Our mission was to eliminate obstacles, identify opportunities, uncover new business avenues, and drive brand innovation. After successfully merging with Intellecta Corporate, we significantly enhanced our capabilities and industry reach. I supported the Managing Director by providing advice on organizational development and strategy.

Metro was Sweden's most widely read daily newspaper, with editions in the urban regions of Stockholm and Mälardalen, Göteborg and Västsverige, and Malmö and Skåne. In addition to our print publications, we operated several digital platforms, including Metrojobb.se, AllaStudier.se, and MetroMode.se, as well as online services like Offerta.se and Studentkortet. Over my eight years managing the business, I navigated both challenging and prosperous times, maximizing our print operations while spearheading the transition to a digital media company.

At that time, Sweden's largest classified ad paper was owned by Trader Classified Media and was acquired by Eniro in 2005. I successfully grew the business by over 30% through enhanced sales management, strategic price increases, and effective cost-cutting measures.

Metro International was the world’s largest publisher of free newspapers, reaching millions of readers every weekday through a network spanning more than 20 countries. I played a key role in launching, managing, and also winding down operations across Europe.

At the time, this program was one of Sweden's premier trainee experiences, providing an exceptional opportunity to work with leading brands and dynamic individuals while championing a sustainable vision. Trainees received hands-on experience in real business situations, collaborating closely with top management on everything from high-level strategic advice to everyday tasks like handling dry cleaning and being a personal assistant.