Andrea Solka, M.B.A. Email & Phone Number

Coppell, Tx

Teach computer programming including Scratch and Animation to K-5 students in after-school classes in Coppell, Dallas and Flower Mound.

Coppell, Tx

Developed strategic design and implementation of benefits for enhanced Business Partner program (PartnerWorld). Led team of benefit owners; managed budget to execute benefits; determined benefits to sunset and designed new benefits that were differentiated by program level to increase partners’ ROI. Required gaining legal approval of key benefits and teaming across IBM divisions to gain support and drive consistency of partner benefits. - Launched 12 new benefits as part of enhanced… Show more Developed strategic design and implementation of benefits for enhanced Business Partner program (PartnerWorld). Led team of benefit owners; managed budget to execute benefits; determined benefits to sunset and designed new benefits that were differentiated by program level to increase partners’ ROI. Required gaining legal approval of key benefits and teaming across IBM divisions to gain support and drive consistency of partner benefits. - Launched 12 new benefits as part of enhanced PartnerWorld program- Delivered key BP and IBM enablement via new benefit web pages, program guide, video recordings, webcasts, and e-mail communications. Show less

Coppell, Tx

Built strategy for agency led co-marketing using key data inputs resulting in plan to elevate co-marketing execution including a richer mix of digital tactics. Established criteria for agency digital marketing skills, results reporting and Business Partner satisfaction.- Developed Agency enablement plan to train 40+ agencies across the world on co-marketing process and IBM strategy/portfolio including quarterly training webcasts. - Participated in agile channel marketing transformation… Show more Built strategy for agency led co-marketing using key data inputs resulting in plan to elevate co-marketing execution including a richer mix of digital tactics. Established criteria for agency digital marketing skills, results reporting and Business Partner satisfaction.- Developed Agency enablement plan to train 40+ agencies across the world on co-marketing process and IBM strategy/portfolio including quarterly training webcasts. - Participated in agile channel marketing transformation project and delivered first, cross-brand marketing guide containing over 125 campaigns for use by both agencies and partners. Executed detailed communication to promote new guide to internal, partner, and agency audiences (blog, e-mail, presentations, web pages). Updated monthly. - Delivered IBM Marketing Agency Hot Topics newsletter to keep all IBM approved co-marketing agencies aware of key marketing tools and materials.- Created first worldwide Request for Proposal (RFP) and Statement of Work (SOW) templates for co-marketing agencies including key addition of digital marketing skills. Show less

Coppell, Tx

Software division representative on cross-business unit PartnerWorld program team. Ensured all tools and processes support Software division’s operational requirements and key initiatives. - Drove requirements for quarterly releases of key internal partner mapping tool which aggregates key partner data from various sources and is used worldwide by IBM marketing & sales. Managed budget and teamed with development/test team. - Integrated new acquisitions into partner program by ensuring… Show more Software division representative on cross-business unit PartnerWorld program team. Ensured all tools and processes support Software division’s operational requirements and key initiatives. - Drove requirements for quarterly releases of key internal partner mapping tool which aggregates key partner data from various sources and is used worldwide by IBM marketing & sales. Managed budget and teamed with development/test team. - Integrated new acquisitions into partner program by ensuring tools support the acquisition products and provided recorded training for new employees to share the value of the IBM partner program for their acquisition partners. - Created and promoted new partner recruitment presentation. Maintained key “Quick Start” guide and associated web site for new partners. Show less

Dallas, Tx

Led team which defined Software Co-marketing offerings including the supporting infrastructure and measurements. Teamed with brands and geographies to customize offerings to meet regional needs, legal and business controls guidelines. - Created Terms and Conditions including obtaining both legal and business controls approval, managing translation into 13 languages and updating co-marketing tool to ensure fast start of partners’ marketing execution. - Led team of peers around the world… Show more Led team which defined Software Co-marketing offerings including the supporting infrastructure and measurements. Teamed with brands and geographies to customize offerings to meet regional needs, legal and business controls guidelines. - Created Terms and Conditions including obtaining both legal and business controls approval, managing translation into 13 languages and updating co-marketing tool to ensure fast start of partners’ marketing execution. - Led team of peers around the world to execute co-marketing locally with partners. Show less

B.A., Computer Science

Activities and Societies: Sigma Delta Tau sorority

M.B.A., Business