The School of Business at KPU is focused on educating and developing future business and marketing leaders. By hiring industry leading and experienced professionals, such as myself, the students gain real world perspective examples and direction, preparing them for success.

Enhancing marketing and sales achievements of mid to small businesses in Western Canada, by applying a four-step strategic approach to achieving results. Creating increased response rates, engagements and loyalty with the use of integrating data driven insights into media, web, social, digital and physical marketing and sales tactics. (infusemanagement.com)

Develop strategic marketing plans with top 200 Western Canadian and US Marketing Companies, utilizing data insights, targeting and modelling tools, print and digital assets. Industries include: retail, finance, telco, e-commerce and non-profits. Responsible for the maintenance and growth of $20 million annual direct marketing revenue. Provide strategy and direction for: - Advanced Customer Analytics/profiling and predictive modelling. - Database marketing and list management- Direct Marketing- Media integration- Marketing research- Seminars and webinars across North America- Industry presentations and guest speaking- Business case development

Director of Marketing for a start up airline based in Vancouver. Responsible for a $4 million marketing budget. Accomplishments include raising brand awareness from 17% to 35% in 9 months. Successfully launching business class services, routes to Palm Springs, Hawaii, New York, Calgary and Toronto. Launching of ecommerce platforms and web integration with Sabre booking systems. Development of email marketing solutions, SEO and CPC campaign management.

Director for Western Canada Direct Marketing Division of Rapp Collins under the DDB Canada family. Provide CRM and online loyalty strategy, design and media integration for clients such as Clorox worldwide, Superpages, Intrawest, Telus and BMW.

Account Director for online CRM development for clients such as Clorox. Managed the development and launch of the Pawpoints.com online loyalty program. Working in cross functional teams to integrate online with mass.

Developed and managed the e-commerce, emarketing, SEO, online marketing for Cathay Pacific North America. Launched and managed six e-commerce sites with full integration into live online booking systems, in 7 weeks to key consumers and business segments in Canada and the USA, plus marketing initiatives for Canada. Created interactive microsites to support products (ex.All Asia Pass). Developed the first industry leading travel agent loyatly program - Miles-for-me with great success and influencing sales. Managed a $7 million dollar e-commerce and marketing budget.

Marketing Manager for Power Smart. Primary focus of influencing key accounts (top 100 Industrial and Commercial accounts) to implement energy saving technologies and products. Supporting engineering teams and finance departments. Responsible for acquiring over 30% of annual energy saving targets. Developed retention campaigns for commercial accounts including launching the first BC Hydro web site. Extensive work with cross-functional teams.

Project Manager for the design and implementation of industrial automation machinery and systems (Pulp and Paper, Forestry and Mining). Design control panels, booths, program controllers and support the feild in install. Specify and install controls for lumber optimization and reporting. Worked with Mechanical Engineers and clients for system integration.

Small electrical consulting shop that designed electrical distribution and lighting systems for clients. Clients included: Lougheed Mall, Brentwood Mall, Bootlegger, Fairweather, restaurants and retailers. Primary responsiblity included the design, drawings, material specifications for projects.

Protection Technologist in training program. Working on the 500KV transmission line commissioning between Cheekye, Texada Island. Also regular maintenance and upgrades of P&C equipment on the north shore, Powell River and gulf islands. Supervise electricians, commission and set controllers and instrumentation.