2014-PresentMarketing ManagerBayport Financial Services * Responsible for developing and managing the organisation’s marketing strategy, the marketing department and ensuring brand synergy with Bayport International whilst maintaining local relevance* Developing brand positioning within the South African Market to increase brand awareness and introduce its products to the market* Managing the internal communication across departments and product houses and providing continuous branch support and alternative distribution support across South Africa* Developing and implementing a research strategy, creating compelling marketing campaigns, fostering relationships with OEMs and leveraging brand equity and resources to increase sales * Managing internal communications to inspire a positive ethos in the work environment, collaborating with different departments to increase sales * Serving as the Bayport brand custodian and managing the marketing department consisting of 5internal resources and a portfolio of external suppliers, reporting to the Commercial Director * Launching the first Bayport Above the Line campaign nationally to drive awareness and brand affinity with South African consumers to establish a strong and unique brand identity, managing the communications, creative and media strategy

Carling Black Label: South African Breweries * Responsible for managing the Varsity Cup sponsorship and campaigns between 2011 and 2013, tasks included developing the yearly concept, managing the execution of BTL and ATL, sponsorship rights and digital* Successfully delivered projects within budget and in time whilst adhering to the marketing internal marketing campaign CPAs and developing briefs for ATL , BTL, digital and research agencies* Managing class of trade specific activations for the 440ml special edition as well as developing an iPad application designed to increase purchase likelihood and consumer engagement* Conceptualising and managing the 440mlSpecial Edition bottle launch and introduced RF tags in an event environment* Managed taste challenge activations in 2012, reaching thousands of consumers with significant cost reduction* Increasing customer engagement through tailored activations * Simultaneously managing various agencies and agency pitches to ensure adherence to service level agreements and managing relationships with regional partners and internal brand support* Utilising insights gathered whilst evaluating the effectiveness of an activation campaign to develop effective future activations* Responsible for managing the online conversation calendar for Facebook and Twitter, developing an online persona for the brand and generated consistent high engagement* Managed internal communications, ensured that the brand is on top of mind, ensured staff motivation and identified strategic sponsorships and activation opportunities in key regions as well as securing sponsorships and managing execution within regional teams* Developed managerial skills during appointment as line manager for college graduate, ensuring capability was built and developmental goals were met

* Responsible for developing the Carling Black Label Cup 3 activation platform and national implementation reaching thousands of consumers* Leading, managing and executing The Carling Black Label Cup match day with partnering agencies focusing on communications, traffic, safety, branding and attendance * Assisting in the management of the Carling Black Label Cup USSD database, monitoring and course correction throughout the campaign* Managing the Above the Line elements including TV, Radio, Print, PR, Digital and Internal Communications for the launch of the Carling Black Label Rewards Program. Collaborated with the media agency on the Carling Black Label Rewards Program,* Oversaw concept development, pack shoot and creative execution for the Carling Black Label Draught in a can outdoor National Implementation

* Responsible for conceptualising and developing innovative event strategies/concepts for SAB brands including Hansa Pilsner, Carling Black Label, Miller Genuine Draft, Peroni, Dreher and Grolsch* Managing events, budgets as well liaising and managing relations with internal and external stakeholders* Responsible for ensuring Brand Development for key brands within focus areas and occasions