• As the most senior Customer Success and Strategy Consulting employee, instructed and employed the latest retention and customer acquisition best practices to top tier strategic clients and 300+ Customer Success team members

• Partnering with department leaders to align on project priorities and focused on consistently optimizing client performance by evangelizing behavioral science in marketing tactics

• Recruited, scaled and supervised the early stages of the Customer Success and Design teams

• Oversaw the full email campaign cycle: creative development, content architecture, testing and optimization• Managed coordination of campaigns for Bloomberg business units in Asia, Europe, North and South Americas• Provided vision, strategy and leadership to raise the level of innovation for the email marketing channel • Standardized sustainable email practices to improve deployment efficiency

• Upheld ownership of firm-wide email marketing activities.• Designed visual layout and textural copy and directed graphics team to produce promotional email campaigns.• Applied A/B testing and behavioral Modeling to determine email segmentation and visitor personas.• Prepared weekly analytics reports for senior management monitoring the health of the company by closely reviewing both online and offline KPI’s and making actionable recommendations on improvements and user experience.• Conducted Multivariate Testing with SiteSpect to optimize creative concepts and promotional offers.• Increased brand awareness using Guerilla and Viral marketing tactics