• Organize quantitative and qualitative research efforts by collaborating with stakeholders and vendors, programming surveys, recruiting participants, preparing observers, and gleaning insights from projects• Facilitate Qualtrics vendor relationship, firm licenses, governance, best practices, and JonesLink page• Utilize FocusVision/VideoInsights platform to review project videos and transcripts, searching content and creating video clips/playlists for department/firm presentations

• Collaborated with Client Insights and other departments on a Qualtrics survey system audit/clean-up• Strategized with Client Experience and other departments on a client story bank, library, and JonesLink page, gathering 250+ stories for the bank from various sources to support client centricity efforts

• Managed national and international incentive program accounts for a list of clients including Charter Communications, Zurich, Domino’s Pizza, Jenny Craig, Kenda Tires, and several others• Led client initiatives internally, developing/launching new programs and websites, utilizing JIRA, and testing with Project Management and IT• Resolved client inquires, customer service escalations, invoicing, reporting, and ad hoc requests, increasing program development and client satisfaction

• Created forecasts, plans, and orders for bedding and accessories product categories via Direct Tech Forecast*21 (forecasting system), Camelot (catalog purchase order system), and JDS Win Retail Production (retail purchase order system)• Worked with Merchandising, Technical Design, and other departments on a daily basis to share information on current as well as upcoming catalog cycles and resolve vendor issues• Maintained good working relationships with domestic and international vendor partners by problem-solving and tracking their deliveries into distribution centers

• Exceeded revenue goals by increasing sales through the Soft Surroundings main and outlet websites• Managed Search Engine Marketing Pay-Per-Click campaigns through Google and MSN/Yahoo/Bing, increasing yearly program gross demand by 68% in 2011 over 2010• Negotiated contracts with E-Commerce vendors for specific internet marketing programs• Organized paid and free online efforts to support the grand openings of new retail stores• Communicated with co-workers in Print Marketing, Creative Production, IT, Retail, and otherdepartments on a regular basis to update advertising, tracking, and reporting• Collaborated with the E-Commerce department to develop and implement special promotionsthroughout the year via E-mail, Affiliates, PPC, Facebook, and the Soft Surroundings blog• Prepared various analyses to document the overall effectiveness of E-Commerce campaigns• Managed Affiliate Marketing program with over 3,000 Affiliates in two different networks,Commission Junction and Google Affiliate Network• Maintained strong Affiliate relationships and revenue through outreach E-mails, phone calls, monthly newsletters, promotions, exclusive offers, sweepstakes, and sales contests

• Conducted market research on multi-million dollar land purchases and produced reports for the Land and Development department• Analyzed Taylor Morley communities as a member of the Profit Team and provided updated competitive research including extensive details on various local homebuilders• Reviewed monthly Competitive Market Analysis reports submitted by fifteen Sales Managers and generated feedback on how to clarify, quantify, and utilize the data• Participated with the New Product Development Team in research trips to the East/West coasts, selection of outside architects, and creation of new product lines• Designed surveys, coordinated focus groups, and launched targeted marketing campaigns with the Sales and Marketing department• Organized a variety of charity events including golf tournaments, trivia nights, and seasonal activities with the Community Partnership at Taylor Morley Homes Fundraising Committee

• Supervised twelve Research Assistants throughout all phases of the annual Agrotrak (agricultural market share) study• Estimated workloads and communicated with different departments to meet deadlines• Analyzed Agrotrak surveys and programming procedures to increase efficiency

• Facilitated a nationwide agricultural market share study to determine seed type and pesticide usage• Ran computerized data cleaning processes to check for coding problems on Agrotrak surveys