Andy Steen Email & Phone Number

San Jose, California, Us

• Curated content to develop and post press releases and blogs• Ushered media relations to bolster company positioning• Aligned all social media content for B2B marketing • Launched social media guidelines for internal communications and employees• Managed website analytics incorporating Google Analytics with HubSpot and SalesForce lead measurement to better understand the buyer’s journey• Worked on brand design and messaging• Posted and promoted digital content and design of website working with WordPress• Delivered SEO programs to boost web rankings• Created strategy for global events and trade shows including brand look and feel, overall messaging, logistics, demos, press, analyst, investor, customer and partner meetings and more• Managed overall marketing budget across entire marketing department and reduced spend >$500,000• Developed launch plan for executing Partner Portal and Learning Management System (LMS) and created an integrated SSO to enhance partner engagement• Designed and executed content for webinars, submitted for awards, case studies, fact sheets and call for speakers• Worked on launch to take company public and list on the NYSE• Created global localization team to develop translations for website• Developed messaging to promote company positioning including updated tag line/slogan• Delivered plan for Net Promoter Score (NPS) and Executive Briefing Center (AKA Customer Experience Center)

Morristown, New Jersey, Us

• Interim co-marketing leader through company restructuring (Chapter 11) to positively position Avaya’s turnaround and ultimately go public, ringing the bell at the New York Stock Exchange • Relaunched Avaya’s brand messaging and transformed category position from a product company to a software and services company• Created executive communication platforms, thought leadership and keynote speeches for various executives • Leads the strategic alliance with the International Avaya User Group (IAUG). Worked with the IAUG Board to design, co-produce and deliver the first Avaya Engage, 3,000-person customer and partner event.• Led the team that finalized the sponsorship deal with the San Jose Earthquakes (MLS) and launched Avaya Stadium in Silicon Valley• Negotiated and landed multiple corporate sponsorship deals NY Mets (MLB), Pepsi Center (NHL, NBA), NFL Super Bowls, NFL Draft, NCAA Final Four and College Football Championships and Team Penske Indy and NASCAR races• Transformed Executive Briefing Centers (EBC) into world-class Digital Experience Centers and programs delivering a 64% close rate to the business• Designed and delivered the first social media experience wall, now a product at Avaya• Designed and launched the Avaya Stadium mobile app, now a product for other verticals at Avaya• Designed and delivered sales enablement programs including the first Digital Global Sales Conference

San Francisco, California, Us

• Drove strategic and integrated media relations and thought leadership platforms for major account clients including SAP, AVAYA, AcademixDirect and Plantronics• Led the PR team that launched SAP’s HANA Enterprise Cloud, including press conference• Led the PR team that launched Plantronics’s Back Beat Fit, Voyager Edge, Back Beat Go 2 and RIG • Led global culture initiative for Bite's 15 offices around the world to build employee collaboration and implement feedback mechanism tools

Oakland, California, Us

• Developed company’s cultural values, designed company meetings, developed spotlight programs to highlight engineering groups and reinvigorated and aligned satellite offices • Managed social media campaigns, analyst relations, media relations for B2B offerings• Managed speakers’ bureau program for executive team• Produced company’s first-ever Hackathon• Crafted content for executive briefings and key meetings for companies

Boston, Ma, Us

• Managed in-house marketing team and a diverse team of consultants working on campaigns• Led large scale projects to launch client company categories, products and services• Contributed to the planning negotiations to foster the merger of Young President’s Organization (YPO) and World President’s Organization (WPO)• Conducted company positioning audits for client companies

San Jose, Ca, Us

Managed Cisco’s Crisis Room developing real-life emergency drills working with local fire, police and Cisco's senior management team.

San Francisco, Ca, Us

Mt. View, Ca, Us

Choreographed performances and led production of half-time shows at various NFL games and NFL American Bowl’s in Tokyo and Barcelona. Served as Entertainment Director and Choreographer for San Francisco 49ers home games and managed the SF 49er Cheerleaders at performances and events including Super Bowl XXIX.

Santa Clara

Liberal Arts