Andrea Stein Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Provide brand marketing and partnerships, retail sales and licensing consulting services: Netflix, General Mills, Hershey, Minecraft, Lucky Charms, Bluey, Bridgerton, Stranger Things, Searchlight and The Twin Cities Film Fest.

Branded entertainment and experiential marketing: Coca-Cola, Six Flags, TGI Fridays.

Positioned NBCUniversal as a leading licensing and consumer products partner for key retail accounts.- Responsible for the strategic growth, management and marketing of Universal IP and consumer products at retail accounts including Kroger, Albertsons, Meijer and Target.- Executed multi-category marketing campaigns, in-store displays and digital media for NBCUniversal film and TV properties including Jurassic World, Trolls and Minions.- Managed multiple licensee relationships in the toy, apparel, home, food, beverage, health and beauty categories driving incremental sales for licensed and promotional products.- Worked across the company and with studio franchise marketing teams to develop strategic marketing campaigns, content and promotions for each channel.

Greater Minneapolis-St. Paul Area

- Created sales and marketing plans for Nickelodeon consumer products.- Led partnerships with Kroger, Albertsons and Meijer.- Managed licensee relationships with top CPG companies: Kraft, Colgate, Unilever and Mattel.- Collaborated with marketing team on in-store point-of-sale and media campaigns.

Greater Minneapolis-St. Paul Area

- Appointed to improve traction and engagement for GMI's global cause marketing strategy.- Tapped to lead GMI's National hunger initiative, working closely with Feeding America.- Paired brands with recording artists, including Reba, Florida Georgia Line and Thomas Rhett.- Worked with Gannett to broadcast Outnumber Hunger concert, plus print, radio, social and digital media.- Inspired retail teams to customize GMI's corporate events by providing insights, ideas and creative assets.

Minneapolis

- Identified entertainment partnerships and properties based on insights and trends.- Influenced brand activations, presented to key stakeholders, negotiated, secured and executed deals.- Initiated and led negotiations for Star Wars Episode VII, a coveted licensing and promotional program.- Secured licensing deals with Warner Bros., Universal, DreamWorks, Disney, Marvel, Fox and Sony.- Negotiated celebrity endorsement deals with Bradley Cooper, Kenny Chesney and Guiliana Rancic.

Minneapolis

- Led integrated marketing communications plans including digital, social, print, PR and media content.- Developed/executed paid, owned and earned media plans for Pillsbury Crescents and Grands! Biscuits.- Participated in extensive positioning work for Pillsbury's refrigerated dough products.- Created a top ranked National Holiday TV spot and customized holiday video card.

Minneapolis

- Managed entertainment marketing partnerships and all movie partner promotion marketing.- Led overall partner strategy, contract negotiations, creative, brand packaging and in-store designs.- Worked across multiple divisions and brands to develop centralized corporate marketing programs.- Built trust and engagement in the market through exceptional relationship management.- Challenged the team to think differently in order to open up new opportunities.

Minneapolis

- Created account-specific programs and field marketing events for The Cheerios Race Team.- Launched The Pop Secret 400 - Pop Secret's title sponsorship of a NASCAR race.- Secured Yoplait as the National Series Presenting Sponsor of the Susan G. Komen Race for the Cure.- Developed a "Dinner and the Games" promotional campaign for the 2002 Winter Olympics.- Partnered with ESPN to develop a digital "Mascot Challenge" for Chex Mix during March Madness.- Received a Champions Award for leadership in the Yoplait Division.- Screened, interviewed and selected best-in-class candidates for the promotion marketing function.