Andrea Astudillo Jordan Email & Phone Number

Bogotá

Led the planning, execution, and delivery of digital products (gamification, always on, and tactical) for marketing campaigns of the leading beer and non-alcoholic beverage (NABS) brands in the Dominican Republic (Presidente, Modelo, Malta Morena), Peru (Cusqueña, Pilsen Callao, Cristal), and Colombia (Club Colombia, Stella Artois, Corona). Strategically structured the digital ecosystem aligned with the brands' 1YP objectives, focusing on data collection, SEO positioning, and user experience optimization based on data, prioritizing functionalities and improving conversions in digital products. Managed cross-functional teams in development, design, SEO, and analytics, as well as technological staff and agencies.Coordinated and implemented the own media acceleration project for the brands, aimed at cost standardization and the execution of tactical campaigns in digital media, achieving savings of ≈$70,000 USD and reducing time-to-market by 55%, generating efficiencies, scalability, and agile practices in deliveries.Agilely managed the most important innovation project for a Global brand in Colombia for their principal campaign, through a hawk-eye-like web app for the serving ritual, increasing awareness, restaurant consumption, and participation in rewards, becoming a global asset and reference for the brand.

Bogotá D.C. Area, Colombia

I planned and managed the company’s annual marketing and communications plan. I carried out digital marketing campaigns (email marketing, social media ads) and traditional marketing campaigns (print media ads, free press). I created communication content for both internal and external clients, as well as digital and printed graphic support materials. I managed commercial events and the supplier database for the marketing department, ensuring budget optimization for the effective execution of the department’s activities.

Bogotá, Bogotá D.C. Department, Colombia

I developed digital marketing strategies and content creation to improve engagement for the telemedicine app, using graphic designs and targeted content for social media. I implemented creative visual campaigns that increased the app's visibility and positioning.

Bogotá D.C., Colombia

I led the management of digital projects for some of the agency’s top clients (Cachivaches, Departamento Nacional de Planeación DNP, Datacrédito, Procolombia). I carried out the definition of information architecture and user-centered design (UX) processes, including benchmarking and wireframe creation, ensuring an intuitive user experience. I coordinated the visual and functional development of digital projects, always prioritizing continuous improvement. I managed client communication and coordinated design and technology teams.

Bogotá D.C., Colombia

I managed the content for the corporate website as well as the community management of social media accounts, including the strategic content planning and the design of graphic pieces for publications and email marketing. I contributed to the growth of followers and brand engagement. I supported the design of POP materials, video editing, and photographic coverage of the publishing house’s events and launches.

Colombia

I led and participated in major web design projects for brands such as Coomeva, Carvajal, Manuelita, and Banco WWB, which was nominated for the Colombia en Línea Award 2012 in the "Best Financial Services Website" category. I also designed landing pages, banner animations, updated and laid out digital content, and created and applied brand designs in both digital and print formats.

Cali, Colombia

I led the design and implementation of websites for brands such as Ventolini, Palmetto, and Restaurante Trilogía using Flash technology, as well as the creation of advertising materials: flyers, banners, posters, among others, and the creation and application of brand designs.