Andrea Serrian Email & Phone Number

Account Director | July 2021 – PresentAccount Supervisor | April 2016- July 2021 Brand Experience: Frigo Cheese Heads, Treasure Cave, Montchevre, Phillips 66, U.S. BankDeliver and champion seamlessly integrated campaigns designed to drive successful business results. Foster and maintain relationships among internal, external and client teams to ensure alignment throughout project execution.Provide strategic guidance to internal teams, fostering a culture of creativity, innovation, and excellence in client and account management.Analyze and overlay media KPI and Circana sales data, creating topline results reports to be shared within client organization. Synthesize multiple complex data sources, including quantitative and qualitative findings, into simple and clear recommendations.Oversee account executives, cultivating career growth and instilling accountability and timely execution on all projects.Anticipate risks and opportunities throughout the planning process to pave the way for a smooth project execution. Key accomplishments include:Led a cross-functional team from a brand positioning shift, development and execution for a Frigo Cheese Heads marketing campaign, driving a 9.3% increase in brand growth YoY.Shepherded creative media strategy and non-traditional amplifications, building brand love with teens and increasing brand awareness with both tweens and parents by 22 pts YoY (winning Adweek’s Media Plan of the Year and an Effie for marketing effectiveness as well).

Brands include: Porsche USA, True Value HardwareProactively identified new opportunities to ensure client success, ultimately growing client business within SolveSuccessfully on-boarded clients, combining both companies’ processes and fostering a productive and positive relationshipLed, managed and proofed all production of Porsche dealer materials and True Value weekly specialsAnticipated client and internal challenges to avoid delayed execution and enable client and internal team success

Minneapolis, Mn

Brands include: Commerce Bank (2014-2015), Whole Foods Market (2014), Supercuts (2013-2014), University of Minnesota (2013), Target (2012-2013)Championed great ideas internally and externally Led day-to-day account management tasks on multiple projects, ensuring sound, proper and timely executionConstructed client SOW’s, PO’s, invoices and maintain organization of category budgetsDiscussed business goals with clients to ensure all agency deliverables will successfully meet objectivesProactively identified new ideas and opportunities to ensure client success, growing clients’ business within the agency Helped guide client’s social media strategy and determine how it ties into the larger campaign strategy to deliver cohesive creative across media typeOn-boarded new clients, combining agency and client processes, creating a positive working relationship Planned, led and managed 2014 O-tern internship program, mentoring young advertising professionals Account Executive:April 2013- October 2014Assistant Account Executive:April 2012-April 2013

Greater Minneapolis-St. Paul Area

Conducted research and analyze complete competitive set and audience profiles for clients and new business pitches Collaborated with client to design targeted solutions, including behavioral, contextual and demographic Determined business objectives and ensure effective communication to the entire team Monitored budgets and set client communication and expectations to maintain a positive working relationship Directed and managed multiple projects, ensuring sound, proper and timely execution of all collateral Composed creative briefs as needed for incoming client projects to sustain team organizationAccount Services InternNovember 2010-April 2011

Minneapolis

Evaluated prior event successes and determined how to improve attendance, event quality and sponsorship levels Implemented and managed networking event planning time-line to ensure AdFed and other vendor deadlines are met Contacted local agencies to discuss possible sponsorship and guest speaker opportunitiesProject Management Committee LeadSeptember 2010-March 2011Assisted project manager interns in the organization of sponsor, speaker, and school contact data to ensure smooth event.Managed interns in contacting industry professionals, as well as professors from local schoolsFacilitated meetings, provide agendas and meeting notes to all committee membersProject Management InternSeptember 2009-April 2010Discussed creative executions and social media touch-points to ensure event successPersuaded professors and student groups to generate event buzz and break past attendance recordsContacted local agencies to discuss possible sponsorship and guest speaker opportunities

University Of Minnesota

PresidentSeptember 2010- May 2011Constructed, implemented, and communicated team timeline to other members to attain team focusMotivated team of college students to think constructively regarding our client assignmentStudent MemberSeptember 2008- May 2010Conducted primary and secondary research to gain consumer insightRefined strategy and composed creative brief to ensure inventive executions creativeDiscovered useful vehicles to reach target market in nontraditional ways

University Of Minnesota

Networked with students and professionals to gain industry knowledge Performed group interviews with local professionals to better inquisitive skillsStudent MemberSeptember 2008-May 2010Networked with students and professionals to gain industry knowledge Performed group interviews with local professionals to better inquisitive skills

Researched social media atmosphere using tools, such as Radian6 to better understand clients' online share of voice Understood Google Analytics in order to determine visit profiles for clientsUtilized Web CEO to determine and map SEO rankings

Coordinated and execute alumni events to increase community and raise money for the collegeInteracted with guests to ensure a pleasant experience and successful events

Bachelor Of Arts, Strategic Communications-Advertising

Graphic Design

Activities and Societies: Dean's Honor Roll, UMD Dance Team