I am leading the services and the team who is responsible for owned content marketing on Arla.se, Arla Mat recipe app and Falbygdensost.se. My responsibilities covers service development, content marketing, SEO, SEM, marketing automation and team management.

Managing Arla.se, Arla Mat Recipe app plus several backend services in Arla's digital ecosystem. Responsible for growth and SEO.Various projects through the years at Arla proving my experience:Growing yearly sessions with 100% from 30M to 110M from 2016 to 2024, securing Arla.se to be one the most visited websites in SwedenSetting and keeping the strategy for Arla.se, Arla Mat app (kund.arla.se 2016-17)Managing the budgets and plans of our developmentManaging our digital agenciesMarket automated SEO project for Arla.se with high complexityDeveloped own display network on Arla.seData mining of user data from Arla.se for data driven purposesAI natural language processing for auto taggingDigital coupon integration in Arla Köket app and arla.seDeveloping my pages on Arla.se and Arla Köket app, connecting user accounts in SUPContinuous upgrade of UX on Arla.se and Arla Köket appUpgrading buy button concept on Arla.se - Click & CookTotal new design on Arla Mat appCreation of the Kosläpp event booking system on Arla.seRecipe search upgrade on Arla Mat appTagging tool for Arla global digital architectureTotal upgrade of our Recipe database for all marketsLaunch of Carla recipe voice app for Google AssistantCO2 calculation on Recipe - developed but never launchedIntroducing editorial push messages in the Arla Köket Recipe appCreation of poster building solution for Foodservice customersEmpty Your Fridge launch on Arla.seCreating newsletter templatesTransforming Customer portal to a sales driving channelIntegrating recipes to Matspar.seAwards and nominationsWinning awards for best information website in Sweden via Web Service AwardsShortlisted in European Search Awards for work on Arla.seShort listed for digital experience in Danish Digital AwardsTop 5 recipe pages by IDG Top 100 list several timesContributing on making Arla Sweden #1 in the Bearing Point Digital leader report in the Consumer product industry (FOOD) 2020

PR, Marketing, Production

Working with clients such as Procter & Gamble, Kia Motors, SEF, Stockholm Pride, Diageo etc.

- Kundansvar för Arla, Riksteatern, NHR, JnJ, Pfizer, Assa Abloy, TCO, Forex etc.- Projektledning av befintliga webbprojekt för förvaltning och vidareutveckling- Projektledning av webbplatser och webbkampanjer- Löpande kundvård och kundutveckling- Tjänsteutveckling av EVRYs erbjudande - Försäljning på både befintlig och ny kund- Resursplanering- Erfarenhet från projekt i EPiServer 4- 6, Iphoneappar, Wordpress, Facebook, drift- Certifierad i ITIL Foundation v3

- Kundansvarig för bl.a. V&S, Carlsberg, Activision och Södra Teatern. - Projektledning av uppdrag för bl.a. Santa Maria, Carlsberg,Tuborg, Guinness, Codorníu, Sodrateatern.com, Smirnoff ICE - Kampanjstrateg och projektledare för lanseringen av Guitar Hero I-III i Skandinavien. - Etablerade och ledde informationsavdelning på Tain.- Bred erfarenhet inom webb, PR, Action Marketing och traditionell marknadsföring