Andrea Vannucci Email & Phone Number

Rome Area, Italy

Since 2016: h. of Client Analysis unit, MIPAJob: Manage and develop the Customer information DB for the group's ~128k corporate/institutional Clients; assess Clients' potentials+needs through surveys, integration of data sources and advanced statistical analysis; design and implement segmentations; support commercial programmes and monitor their depolyment.2014-16: h. of CRM prevention&retention processes, in group’s Strategic Marketing. Job: Design and set-up a monitoring system on termination of Banking/Saving Accounts and Insurances, based on continuing surveys in 300 retail offices.2012-13: reporting to the MD of PosteEnergia Spa, define the business plan for a new business development in the sector of energy distribution and energy saving.2009-12: h. of Competition Analysis and Marketing services unit, Marketing of Postal Services.Job: Redesign the offer for consumer segments and launch the new service “Saluti&Foto”. Provide competitive analysis, market research and communication services for product marketing lines, for the annual business plan, and for the development plans of e-commerce, integrated services, electronic services.2006-08: Appointed as Counsellor in the cabinet of the Secretary Of State for Communications, hon. Giorgio Calò, on the regulation of postal market.2005-10: h. of Marketing Intelligence and International Observatory unit, Postal division. Job: design and launch the “Observatory on Competition” in the postal sector, producing the first analytic econometrics of consolidated revenues/volumes in the new competitive market. Provide market and benchmarking analysis, valuation and targeting services. Dfine and launch innovation projects in the Direct Marketing and Electronic Communication sectors.2003: Joined PosteItaliane as a director in Marketing, Postal division. Job: design and start the first statistical system to measure and analyze post usage by retail clients, assessing volumes/revenues by sender/receiver profile.

As Director of the Rome office for ACNielsen Customized Research, I grew the unit’s turnover to a total 2.2€mio/yr. in research services. Designed and started the first national continuing survey-based system to measure and profile audience in theatres (Audicinema). Headed the teams that completed the segmentation analysis for Agip, designed the sampling for the assessment of multi-modal mobility for Regione Lombardia, managed the key accounts (INPS, ADR, Coperlat, CCIA, Autostrade). In 2002, reporting to the MD, was chosen as the Italian member of the European management team for the de-merger of the Customized Research branch from the VNU group.

I was chosen to redesign and implement the group's global marketing and customer service structure and processes for the newly-acquired company, lead the definition and start of the new communication and advertising plan, the reengineering of sales and advertising, the start of "ClubSwan", an engagement initiative for owners.

Rome

After being in charge for the definition of the newco's business plan, and the agreement between the two shareholders, I was appointed as the newco's Marketing ad services' Director and member of the board, by the main shareholder. Recruit the sales force, start the marketing and sales operations, define the corporate image and sales material, profile and segment the target market and start the reporting systems.

As a specialist in market revenues' analysis an budgeting, I was in charge for the definition and completion of ACEA group's 3-yr business plan, first to be realized for the upcoming IPO.

Milan Area, Italy

As a research methodologist and economist, I was chief of a science team for the development of a statistical model of persons’ mobility, to estimate the demand potential of the new national High-speed Train transportation, at different pricing schemes, for T.A.V.-Ferrovie dello Stato. I developed the business forecasts for ancillary businesses and value-added services, and more similar projects for rail operators in the UK and Portugal.

Milan, Italy

As research director with Eurisko, reporting to the MD R.Lucchi, I was in the development team of “Sinottica”, developing the presentation methods on the “GrandeMappa” and the geo-referenced models for the analysis of potentials “GeoMap”.

As a quantitative researcher, I managed projects in market research and economic/demographic studies on poverty, biomedical research, cooperation for development, probability games.

Rome Area, Italy

As a quantitative researcher, I managed projects in market research and analysis of customer satisfaction.

Ms (Laurea Magistrale) In Applied Statistics, (Data Methods&Analytics, Economics, Demography), 110/110 (Highest) Cum Laude

A full 4-years / 24 courses programme in Statistics, Economics, Statistical methodology, Calculus, Computer sciences, Sociology and Public.

Master (Master Universitario Post-Lauream), Governance, Management And E-Government Of Public Administrations, 106/110

A 1.500hrs / 60 university credits (CFUs) / 1 yr post-graduate course comprised of 12 areas (Politcs and Administration, Information.

Post-Graduate Specialization (Diploma Di Perfezionamento), Business Financials' Analysis (Analisi Finanziaria E Di Bilancio)

A 350hrs / 17 university credits (CFUs) / 1 yr post-graduate coursework covering key business metrics and indexes, applied balance sheet.

Master Practitioner In Neurolinguistic Programming (Nlp)

A 1yr coursework comprised of 25 in-person teaching and training sessions on fundaments of NLP, diagnosys, strategy setting, effective.

Higher Education (Maturità Scientifica Sperimentale), Sciences