Andrea Vargas Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Mexico

• Developed and executed marketing strategies for a key brand in infectious diseases, resulting in a 25% increase in sales.• Designed and implemented HCP segmentation, renewed brand messages, and organized 6 marketing events leading to a 4pp increase in market share.• Indirectly led a team of 10 sales executives, providing training and ensuring coherent implementation of brand strategy.

Mexico City, Mexico

• Led sales strategy and team of 24 members, achieving 20% revenue increase in 2023.• Launched successful new product portfolio in advanced energy categories, exceeding forecasts.• Spearheaded digital campaigns to elevate brand awareness and drive successful product launches.

Mexico City Area, Mexico

• Developed a marketing plan with a sales target of $7M USD, achieving consecutive double-digit growth in 2 years.• Designed and implemented a new go-to-market strategy, reaching 10% more patients in one year.• Executed a project to expand access in the public sector, supporting negotiations with key commercial partners.

Mexico City Area, Mexico

• Executed marketing strategies for Trauma business to achieve $8M USD sales target.• Developed launch plan for 3 sets of trauma surgery products, launching 1 innovation for hand surgery.• Managed lifecycle of over 5,000 products, executing rationalization and inventory reduction initiatives.

Barcelona Area, Spain

Career Acceleration Program - ConsultingVP of careers - Healthcare Club ESADEMember of Consulting, Healthcare and Marketing Clubs

Mexico City Area, Mexico

• Diagnosed sales & operations process to improve demand planning, supply planning, and inventory management.• Aligned action plans for over 8,000 products with Marketing, Sales, and Planning teams.• Identified opportunities for process optimization and efficiency enhancements.

Mexico City Area, Mexico

• Led warehouse change for Mexican logistics operation with $16M inventory, ensuring on-time completion through risk mitigation.• Guided team to reduce costs and find efficiencies in value-added services, achieving $140k cost savings in 6 months.• Developed continuous improvement workshops in 4 logistics operations, exceeding regional savings targets in 2015-2017.

Mexico City Area, Mexico

• Designed inventory policies to increase service level for over 10,000 products, 1 warehouse, and 24 stores.• Implemented inventory policies and production planning in a vegetable oil factory, boosting service level by 2.4% and enhancing production efficiency.• Optimized $30M USD in inventories of seasonal products with short life cycles and unknown demand for one of Mexico's largest supermarket chains.

Mexico City Area, Mexico

• Implemented production and storage capacities simulator for a catalog retailer with 300+ suppliers, 1 distribution center, and 12 stores.• Developed capacities simulator for a medical devices distribution center.

Netherlands

• Conducted research on inventory policies in a multi-echelon supply chain for the UK & Ireland region.• Enhanced a heuristic solution for finding inventory policies in a supply chain with one central distribution center and three regional warehouses through extensive simulations.

Master Of Business Administration - Mba, Business Administration And Management, General

Master'S Degree, Operations Management And Logistics

Full TU/e Scholarship

Bachelor'S Degree, Industrial Engineering, 93/100

Academic Excellence Scholarship

Academic Exchange Program, Industrial Engineering