Andrea Vellucci Email & Phone Number

Modena, Emilia-Romagna, Italy

Head of Sales EMEA – Reporting to: CEOIndustry: Accessories/Mobile/PC-retail, on-line sales- In charge of Business Development across EMEA markets for retail/onl-line/DTC- In charge of KPI’s for P&L, Profitability, Revenue, Market share- Responsible for Commercial Strategy, Business Planning & Development- Customers Management & Acquisition with focus on Retail expansion - Responsible for Trade Marketing/Product Management/Promotion activities- Team Management & development

Rome, Latium, Italy

Guest Lecturer of Rome Business School and member of CAB (Corporate Advisory Board)

Milano

Reporting to Managing DirectorManage a team of KAM, Trade Marketing, Business Insight, Sales Reps & In-store execution agencyMain Responsibilities:- Business Planning- Customers Management- Retail expansion- Trade Marketing/Product Management/Promotions - Team Management

Rome Area, Italy

- Manage and develop a team of 16 sales professionals (3 Area Manager;12 Sales Merchandiser;1 Sales Analyst) by defining sales strategies that will meet corporate and revenue goals- Prepare sales budgets and monitor sales volumes versus forecast to identify problem areas in order to improve overall performance of the sales team- Coach the sales team on new products, sales promotions and procedures- Ensure excellent communication between the departments (sales, administration, credit, marketing) and sales team- Definition of incentive plan

Rome Area, Italy

- Actively manage and develop solid sales relationship with existing customers of Retail Channel- Manage sales forecasting and budget process management- Design and propose sales campaigns and marketing activities- Define appropriate distribution strategy across the channel- Constantly monitor sales volumes, revenues and costs against forecasts- Negotiate contracts in accordance with overall company sales strategy

- Create and implement marketing plan for different product lines - Define correct product positioning- Manage introduction of new products on market- In charge of promotional and advertising activities (ATL and BTL) - Responsible for competition monitoring and business results of market (carry out GFK data analysis)- Analyze sales figures and, when needed, create corrective plan- Instruct sales force on newly introduced product lines

Economia E Commercio, Business Administration And Management, General

Education record