Web marketing consultant with main focus on SEO , SEM, e-Commerce projects for companies andbrands of various industries. I assist clients willing to grow and optimize online visibility on searchengines and increase website usability in order to gather more qualified traffic, leads and conversions.

Designer eyewear online retailer.Company start up and project management with particular focus on:- Coordination and supervision of the e-Commerce platform set up (front and back ends)- Logistics and order fulfilment process set up- Product content acquisition and production- Accounting and reporting

Coordination and supervision of the web developers/IT team, managing of business and technical relationships with external content providers for wazzap.tv, a digital start-up created within Digital Magics incubator in partnership with Elemedia / L’Espresso group.

Online Travel Network with over 2,500 affiliated properties in Italy, main website: www.traveleurope.com. Full time employee and partner with key responsibilities in operations management.• Negotiated and managed affiliation partnerships with third party providers of travel products (hotels, flights, car rentals - white label and full XML integrations). Key role in requirements analysis, strategy execution and site optimisation.• Managed planning and development for the new… Show more Online Travel Network with over 2,500 affiliated properties in Italy, main website: www.traveleurope.com. Full time employee and partner with key responsibilities in operations management.• Negotiated and managed affiliation partnerships with third party providers of travel products (hotels, flights, car rentals - white label and full XML integrations). Key role in requirements analysis, strategy execution and site optimisation.• Managed planning and development for the new company’s proprietary extranet committed to support affiliated properties inventory and reservations management.• Coordination and supervision of 2 account managers in charge of the business development and customer relationships management, main tasks: destination management, affiliate hotels acquisition, hotels’ inventory and rates monitoring.• Developed and excuted SEO strategy that sustained website traffic and achieved company profitability through organic, nonpaid results.• Performed web traffic and ROI analysis and monitored user behaviour and sales. Show less

Toys and kids articles e-commerce. Company start-up and development.

Free web services and online community, licensed by former Xoom.com (NBCI.com). Xoom.it is now part of Virgilio.it network (Telecom Italia)Responsible for Xoom.it website Italian localization, launch and developmentCoordinated relationships with US partner engineering and marketing teamsPlanned and executed Direct Email Marketing activities to support free services subscription and e-commerce salesSet up and supervision of users' support services Traffic manager for… Show more Free web services and online community, licensed by former Xoom.com (NBCI.com). Xoom.it is now part of Virgilio.it network (Telecom Italia)Responsible for Xoom.it website Italian localization, launch and developmentCoordinated relationships with US partner engineering and marketing teamsPlanned and executed Direct Email Marketing activities to support free services subscription and e-commerce salesSet up and supervision of users' support services Traffic manager for Webnext advertising network (Doubleclick DART)Web site traffic analysis and reporting for company's web properties Show less