Andrea Vitale

Andrea Vitale Email and Phone Number

eCommerce and Digital Marketing Executive | Digital Commerce Strategy | D2C | Subscriptions | Marketplaces | Performance Marketing | CRM | Shopify @
Andrea Vitale's Location
New York City Metropolitan Area, United States, United States
Andrea Vitale's Contact Details

Andrea Vitale personal email

n/a
About Andrea Vitale

Think of me as an eCommerce/digital marketing expert who runs online marketing as a General Manager and brings analytics and performance to marketing programs. My experience has largely focused on D2C and B2C retail – I love to think about customers; how to find, engage and retain them to add profitable revenue to the company. Today’s marketplace is Omnichannel – my expertise spans building brand strategies across D2C websites, online platforms like Amazon, acquisition and retention programs and profitably driving traffic through digital paid and offline media. Under my direction, illy.com was recognized by Newsweek’s prestigious Best Online Shops list in both 2019 and 2020. In my prior roles, I served as a member of executive teams, senior operating committees and global digital transformation teams. I am a recognized leader known for attracting and mentoring top talent, cultivating cross-functional collaboration and fostering effective agency/vendor management. I'd be happy to have a conversation about eCommerce, Digital Marketing, and CRM. Please contact me at: andreavitaleny@gmail.com.SpecialtieseCommerce | Digital Marketing | Marketplaces | Amazon | Retail| Acquisition | Retention| Subscriptions | CRM | D2C Website Product | UX/UI | Mobile | Digital Transformation | Business Strategy | P&L Management | Digital Strategy | Digital Advertising | PPC | SEO | SEM Paid Social | Retargeting | Amazon Advertising Platform | Offer & Promotion Strategy| Loyalty Programs | Customer Segmentation | Email Marketing | SMS | General Management | Agency Management | Vendor Management |Project Management | Analytics | Google Analytics | Amazon Analytics | Customer Lifetime Value (LTV) | Customer research | Shopify Plus | Shopify | Salesforce Commerce | Team Builder | Collaborator | Mentor | Cross-Functional Teams | Direct Mail| DRTV Industries:CPG | Food and Beverage | Flowers | Gifts | Entertainment | Website Services | Music | Arts Organizations | Fashion | Accessories

Andrea Vitale's Current Company Details
Central Perk

Central Perk

eCommerce and Digital Marketing Executive | Digital Commerce Strategy | D2C | Subscriptions | Marketplaces | Performance Marketing | CRM | Shopify
Andrea Vitale Work Experience Details
  • Central Perk
    General Manager, Ecommerce And Digital Marketing
    Central Perk Aug 2023 - Present
    Central Perk Coffee Co. is a start up coffee company inspired by the Warner Bros. Friends TV series. Provide strategic analyses and advise executive committee on go-to-market approach for D2C and Amazon channels. Develop product, pricing and promotions analyses to inform strategic initiatives, website enhancements and upgrades, marketing channel mix and tactics to build a solid foundation for growth. Vet technology providers, manage operations agency, and create marketing programs and calendars for eMail, website, social and paid media.
  • Acv Digital Consulting
    Principal
    Acv Digital Consulting Jan 2023 - Present
    Provide eCommerce and Digital Marketing strategy, advisory and implementation services for small businesses, start-ups and mid-size brands.
  • Lokai
    Vice President, Digital Marketing And Ecommerce
    Lokai Jul 2021 - Sep 2022
    New York, Us
    Leader of eCommerce D2C and Amazon marketplace strategies for two distinct brands in different phases of development: Lokai (a cause-driven bracelet brand) and Elements of Balance, a start-up ready-to-drink and supplements brand; served on executive teams for both. Strategized D2C and Amazon channels developing go-to-market initiatives, establishing marketing objectives and calendars, refining digital channel mix, and launching new websites leading to improved performance across channels.
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  • Illycaffè North America, Inc.
    Senior Director, Ecommerce
    Illycaffè North America, Inc. Mar 2018 - Jun 2021
    Trieste, Italia , It
    Head/GM of North American eCommerce business unit for $500MM gourmet global coffee brand. Oversaw sales, margin and full P&L for B2B eTailer business including Amazon, Walmart, Fresh Direct, and illy.com eCommerce websites. Member of senior leadership team providing strategic direction for North American business. Report directly to President/COO of North American subsidiary.
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  • Illycaffè North America, Inc.
    Director, Ecommerce And Direct To Consumer Business
    Illycaffè North America, Inc. Jul 2006 - Mar 2018
    Trieste, Italia , It
    Managing Director of eCommerce Strategy, P&L Management and Operations for $500MM premium, global coffee brand. Turned eCommerce into profitable business model, delivering double-digit bottom line growth while increasing digital footprint and brand awareness in the North American market. Achieved record-high holiday growth of 40% through integrated marketing campaigns involving digital media, social, catalog and e-mail. Successfully launched global eCommerce platform and redesigned recurring delivery sign-up flows on site. Converted 20% of one-shot orders to recurring orders tripling their lifetime value.Increased acquisition revenue by 35% through integrated digital marketing campaigns; utilized email, SEM, social, digital display and re-targeting tactics. Grew email revenue 52% through robust offer, segmentation, and site re-targeting initiatives.
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  • 1-800-Flowers.Com
    Vice President, Direct Marketing
    1-800-Flowers.Com Sep 2003 - Jul 2006
    Jericho, New York, Us
    Senior marketing member of leading $756MM eRetailer business. Led staff of eight in establishing direct marketing objectives, strategies and tactics for email, direct mail, catalog and inbound phone marketing efforts. Grew direct marketing revenue by 25% by creating successful segmented contact strategies using email, catalog, direct mail and call center channels.Increased email revenue by 30%; grew database by 1 million names annually and introduced site abandon trigger e-mails with response rates 14-times greater than a typical email.Improved catalog profitability 29% with customer file modeling, merchandising and cost reductions.
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  • Buena Vista Home Entertainment
    Disney/Acv Direct
    Buena Vista Home Entertainment Apr 2001 - Aug 2003
    Burbank, California, Us
    Led strategic direction and managed large-scale projects for home entertainment division of $7.8B Walt Disney Company. Significantly improved Disney’s Movie Club continuity program profitability by 40%; introduced direct marketing best practices, provided direction on business strategy, implemented multi-media acquisition campaigns, and improved CRM and retention.
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  • Juno Online
    Director, Acquisition
    Juno Online Aug 1999 - Mar 2001
    Us
    Spearheaded the start-up of 4-person direct marketing department. Managed a $65 million marketing budget to cost-effectively acquire two million new internet service subscribers. Strategically used digital advertising, email, DRTV, print, alternative media, in-bound/outbound telemarketing and fulfillment of CD-ROM requests to acquire new subscribers.
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  • Bmg
    Director, Marketing
    Bmg 1997 - 1999
    Directed Profit and Loss for $35 million Classical Music Service; established marketing and business plans. Led Classical team of 10 to achieve revenue goals for Club.
  • Columbia House
    Senior Manager, Music Club Advertising
    Columbia House 1989 - 1997
    Us
    Developed successful new customer acquisition promotions for mass and niche music markets. Managed a $40 million advertising budget. Directed 6 internal groups, multiple agencies and staff of two employees.
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Andrea Vitale Skills

Direct Marketing Email Marketing Marketing Strategy Digital Marketing Online Advertising E Commerce Marketing Customer Acquisition Social Media Marketing Crm Advertising Integrated Marketing Online Marketing Seo Direct Mail Affiliate Marketing Analytics Sem Start Ups Customer Retention Social Media Digital Media Digital Strategy Multi Channel Marketing Brand Development Interactive Marketing Leadership Customer Relationship Management P&l Management Marketing Communications Creative Direction Management Strategy Ppc Google Analytics A/b Testing Strategic Partnerships Profit And Loss Management

Andrea Vitale Education Details

  • University Of Delaware
    University Of Delaware
    Music
  • New York University
    New York University
    Direct Marketing Program

Frequently Asked Questions about Andrea Vitale

What company does Andrea Vitale work for?

Andrea Vitale works for Central Perk

What is Andrea Vitale's role at the current company?

Andrea Vitale's current role is eCommerce and Digital Marketing Executive | Digital Commerce Strategy | D2C | Subscriptions | Marketplaces | Performance Marketing | CRM | Shopify.

What is Andrea Vitale's email address?

Andrea Vitale's email address is an****@****lly.com

What is Andrea Vitale's direct phone number?

Andrea Vitale's direct phone number is +191425*****

What schools did Andrea Vitale attend?

Andrea Vitale attended University Of Delaware, New York University.

What are some of Andrea Vitale's interests?

Andrea Vitale has interest in Children, Leadership Training, New E Commerce Developments, Education, Fitness, Music, Human Rights, Culinary, See 1, Civil Rights And Social Action.

What skills is Andrea Vitale known for?

Andrea Vitale has skills like Direct Marketing, Email Marketing, Marketing Strategy, Digital Marketing, Online Advertising, E Commerce, Marketing, Customer Acquisition, Social Media Marketing, Crm, Advertising, Integrated Marketing.

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