Operations, Marketing, Business Development

Search Engine OptimizationSearch Engine MarketingI work with companies to help them achieve the most return on their search marketing dollar. I provide best-in-class SEO, Paid Search and Social Media marketing to a wide array of clients both B2B and B2C.

Hubspot design and publishing

Responsible for all digital marketing initiatives, including:-Website optimization, SEO and UX -Google AdWords campaign setup, management-Marketo implementation and integration into marketing initiatives-Social Media management-Editor, The Skyword Blog-Editor, The Content Standard, Skyword's news site

Event planning and promotion, sponsor acquisition, general board-related business.

Charles River Interactive specializes in helping organizations navigate the challenges of creating and implementing cost-effective Search Engine Marketing programs. We offer a broad suite of integrated marketing and consulting services designed to build your presence online and increase your bottom line. We are nationally recognized experts in Search Engine Marketing and Online Marketing.

-Search engine optimization and PPC for major pharmaceutical company sites

• Optimized natural search and paid search campaigns to generate targeted traffic• Ongoing management of all sponsorship and client ad campaigns across all consumer facing corporate sites • Managed creation of large custom client sites - examples: www.wcn.org, www.petscan.org• Implemented search engine optimization strategies on corporate and client sites to achieve significant increases in search engine rankings for relevant key words – examples: Xeloda (Roche), Gemzar (Eli Lilly), Procrit (Ortho Biotech), Aranesp (Amgen), PetScan.org (The Academy for Molecular Imaging)• Expertise in data feed creation and submission for shopping search engines such as Froogle• Responsible for all client and corporate pay-per-click advertising campaigns using Google AdWords and Overture• Analysis – exceptional ability to constantly monitor keyword traffic generation and adjust traffic buys to reflect budget and traffic needs for each client

Web development for Fortune 500 clients in the Investor Relations space

Web design and development - educational publishing