Andrea Wasserman Email and Phone Number
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I create innovative, market-leading ways to build long-term brands and drive sales by blending traditional customer experience and advanced technology. As an “all-around athlete” who connects the dots that unlock new ideas for growth, I consistently deliver outcomes that drive the next level of market performance and customer satisfaction while bringing out the best in cross-functional teams. As a decisive executive, I balance fact-finding with intuition and the collaborative engagement of stakeholders.Most recently, I was the EVP & Chief Commercial Officer of European Wax Center, a publiclytraded franchisor of beauty services and products for men and women. Previously, I established myself as a leader in the retail and digital consumer sector traversing financial services, telecom, media, fashion, and beauty. My specialty has become building new businesses within existing companies and driving exponential, rather than incremental, growth or transformation. My P&L ownership has approached half a billion dollars and I've managed global teams of 250 across product, engineering, design, marketing, strategy, and operations. At big and small consumer and tech companies, I'm known for:* Unlocking revenue growth through new business and product development, marketing, brand partnerships, and merchandising* Transforming operations through product strategy, supply chain, marketing efficiencies, org redesign, and hiring* Revolutionizing organizational culture and ways of working in complex, highly matrixed organizationsI'm an active Forbes Contributor covering e-commerce, marketing, and retail experience and have been a frequent event speaker and podcast guest on topics including organizational leadership, digital transformation, and corporate intrapreneurship.Also see andreawasserman.shop for bio, press, and writing dating back to 2014.
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Mentor At ScaleThe Executive Express Dec 2024 - PresentPassion/side project alert! Trying something brand new and learning along the way. Follow the journey and get career insights for ambitious corporate ladder climbers on Instagram and TikTok @theexecutiveexpress. I'm also offering consulting sessions via Intro and mentoring through the President's Council of Cornell Women.
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Speaker & Workshop LeaderCaptain Customer, Llc Sep 2024 - PresentCreator and facilitator of interactive workshops and Q&A sessions to help SaaS and B2B2C tech companies with their go-to-market strategy and tactics. Speaker on retail and the consumer sector, leading with influence in matrixed organizations, and corporate intrapreneurship.
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Retail ContributorForbes Jan 2020 - PresentJersey City, Nj, UsWrite 1-2x/month on customer experience, stores, digital, marketing, brands.Feel free to message me with story ideas and sources.
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Evp, Chief Commercial OfficerEuropean Wax Center May 2023 - Sep 2024Plano, Texas, UsData Analytics & Guest Insights * Marketing * CRM * Digital * Merchandising * Product Management -
Managing Director, Consumer BankJpmorgan Chase & Co. 2021 - 2023New York, Ny, UsFocus on B2C and B2B revenue growth in an experimental role: Evaluated launching an omnichannel ad product. Created a new, cross-BU approach to e-mail marketing and CRM in partnership with Movable Ink. Designed various potential marketing and ad sales org structures as part of ongoing M&A plans; left when an acquisition was completed. -
Head Of Global Commerce @ Verizon Media / YahooVerizon 2020 - 2021Basking Ridge, Nj, UsBrought together the best of ad tech, Yahoo Mail, Yahoo Search, and content brands to create new shopping experiences for our audiences and beyond. Innovating at the intersection of DTC and B2B, sparking new partnerships, and leveraging the power of 5G.Scope included In The Know (top 25 US lifestyle property featuring shoppable video, partnerships, and the recently-launched Parenting and Cooking verticals), commercialization in Yahoo Mail and Yahoo Search, content commerce (affiliate business), and the Yahoo Shops marketplace. GM responsibilities included product, engineering, marketing, operations, and partnerships.Was excited about the remit to build a billion dollar commerce business over 5-7 years and left when the media group was sold and priorities shifted. -
Vp Retail/Omni Experience @ Verizon Consumer GroupVerizon 2017 - 2020Basking Ridge, Nj, UsScope:CX, Digital Product Management, Distribution Strategy, Omni Analytics, Voice of Employee, Brand Marketing, Visual Merchandising As a leader of Verizon’s customer experience organization, I obsessed over how consumers learn about and buy Verizon products and services across our 16,000 points of physical distribution, web, app, and more. * We built and rolled out an entirely new retail concept, Verizon Express, which used digital-first experiences in a smaller format to shift the service model from 1:1 to 1:many and pioneered new customer check-in processes and in-store pickup tools now available throughout all Verizon retail stores* When COVID-19 struck, we quickly developed an industry-leading approach to contactless retail and began offering new experiences such as curbside pickup in a matter of weeksMy team and I lived at the intersection of physical and digital retail and drive store merchandising, cutting edge concepts, fixture design and prototyping, brand and architectural guidelines, device development, and omnichannel purchase journey experiences.Our product and project managers, data and geospatial analysts, and marketers worked across operations, design, technology, marketing, finance, HR and others to evolve and define everything from customer-centric physical/digital experiences to channel mix/location and service strategy to the field employee experience. And at scale: At 6000+ stores, Verizon has the 6th-largest retail distribution in the US.
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Retail & Technology ConsultantCaptain Customer, Llc 2016 - 2017Independent consultant leveraging my experience on the "client side," where I made buying decisions about which services and tools to implement. I focus on GTM strategy as companies are refining their product, positioning, value prop, messaging, sales tactics, approach to channels, and org design. In addition to guiding early-to-mid-stage B2B companies in these ways, I can support B2C brands, teams within larger companies that want to launch new revenue streams, and end-to-end omnichannel transformation. Advisor to RevCascade, in the drop-ship/marketplace space (2016 through its 2021 acquisition by Fabric).
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Svp/Gm, Digital At Hudson'S Bay And Lord & TaylorHudson'S Bay Company 2014 - 2015New York, New York, UsAt a time of corporate re-organization, I joined in a newly-created role as the cross-functional e-commerce business driver with ~$350M P&L responsibility for lordandtaylor.com in the US and thebay.com and labaie.com in Canada. Role included merchandising, marketing, technology, operations, strategy, and business development across borders. -
Intern To Brand CeoNordstrom 2007 - 2014Seattle, Washington, UsCEO & MEMBER OF THE BOARD OF DIRECTORS @ SOLE SOCIETY:Joined an LA-based team of 60 to replace the founding CEO and grow the DTC e-commerce Sole Society brand of shoes, bags, and accessories that was doing revenue in the double-digit millions. Expanded distribution to pilot pop-up retail, debuted on QVC in July 2014, and penetrated 78 Nordstrom doors. Became a multi-brand retailer with wholesale, brick-and-mortar, and category expansion plans. In addition to focusing on brand, digital marketing, and culture, I partnered with our COO to outsource engineering, update our tech stack, and overhaul our supply chain. Drove record sales in September 2014. Acquired by Vince Camuto and then DSW.NATIONAL BRIDAL DIRECTOR:Brand and business owner with P&L responsibility for 46 doors and NordstromWeddings.com. Developed new business model to lead re-positioning and re-launch of Nordstrom’s store and e-commerce bridal businesses across all functions (merchandising, marketing, strategy, e-commerce, store operations, customer service) and merchandise categories. Remit expanded to include a cross-divisional Prom initiative.WOMEN'S APPAREL BUYER:Sought out a career path “zig-zag” to get these foundational experiences (and I'm so glad I did). Concurrently, led Nordstrom's inaugural multichannel shop-in-shop strategy for prom and opened Nordstrom's treasure&bond concept store in Manhattan.MBA INTERN; STRATEGY MANAGER:Worked primarily with Cosmetics and Women's Apparel GMMs across customer service, merchandising, technology, loyalty and consumer insights. Pitched, piloted, funded, implemented and measured industry-leading Beauty Stylist service model. Also served as company point-person for new business opportunities, including corporate development partnerships.
Andrea Wasserman Skills
Andrea Wasserman Education Details
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Columbia Business SchoolMba With Honors -
Cornell UniversityPolicy Analysis & Management
Frequently Asked Questions about Andrea Wasserman
What company does Andrea Wasserman work for?
Andrea Wasserman works for Forbes
What is Andrea Wasserman's role at the current company?
Andrea Wasserman's current role is CEO/GM, Chief Customer & Commercial Officer | Dot-connector across retail, tech, media | Business builder & re-builder | Forbes Retail Contributor.
What is Andrea Wasserman's email address?
Andrea Wasserman's email address is an****@****ase.com
What is Andrea Wasserman's direct phone number?
Andrea Wasserman's direct phone number is +164624*****
What schools did Andrea Wasserman attend?
Andrea Wasserman attended Columbia Business School, Cornell University.
What skills is Andrea Wasserman known for?
Andrea Wasserman has skills like Retail, E Commerce, Merchandising, Apparel, Fashion, Business Strategy, Marketing Strategy, New Business Development, Strategic Partnerships, Market Research, Corporate Finance, Stores.
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