Kincern is an innovative service that integrates financial, legal, and essential information all on one secure digital platform enabling families to effectively monitor and care for their aging parents. It leverages the latest technologies to intelligently comprehend each family's unique situation, provide insights and guidance, promote collaboration, protect identities and assets, and ultimately minimize the time required when providing financial caregiving.The CEO invited me to join the Kincern founding team to develop and execute the marketing strategy for this fast-growing SaaS company. As part of the leadership team, I am an integral part of developing the product, defining the GTM strategy, and building relationships with partners that are helping to drive our business forward.In this role I have successfully:► Designed and developed the website in conjunction with a UX/UI design firm. Work in conjunction with CTO and CEO to continually refine the product to meet the needs of the channels and end consumer► Created and executed a digital B2C marketing, social media, and PR strategy that has driven new users to the website► Developed, edited, and managed the creation of content for the blog, website, and all media► Implemented a successful Google digital marketing campaign, achieving metrics exceeding all industry averages► Forged relationships and partnerships with businesses, media, organizations, and investors to move our business forward

Conduct marketing, brand strategy and new product development projects for consumer products companies. Experience in footwear, apparel, retail, sports marketing, and licensing.

Taught Marketing Management, Brand Equity, and Advertising to MBA candidates