Project and management of the whole qualitative research process. In each single project, the lighthouse is the methodological hybridization: psychology, sociology, neuroscience, linguistic and content analysis. Everything is governed by a socio-semiotic insight able to provide a real consultant approach. Beyond Research is part of ASSIRM. As a new born agency, we want to go “beyond” to create full value and ROI for the marketing actions of our Clients: .- beyond the consumer --> brands’ relevance gets stronger if we understand the full cultural, social and motivational context of the human being, more and more cross-media and converging - beyond the standard --> we believe it’s possible to guarantee full efficiency and comparability together with targeted, customized added value.- beyond the supplier --> only a partner is committed to always go «beyond the data» and generate valuable implications for our clients’ business challenges, both in Italy and with our International community- beyond the researcher --> a fully integrated approach, that goes from qualitative and quantitative market research to integration of new technologies (social, on line, neuromarketing) to consultancy on brand and Innovation- beyond the crisis --> we believe it’s possible to get full, senior commitment and quality service together with reasonable investment.

Teaching "semiotica della pubblicità"

teaching: "marketing appied semiotics" (commercial semiotics) AND "marketing"http://didattica.unibocconi.it/docenti/cv.php?rif=53634

cultural and consumer insight - socio-semiotic studiescommunication analysisonline qualitativeworkshop and creative/innovation sessionsAccount director in FMCG and Media areas

senior research consultant accounting, reportingproject managingon the whole marketing and communication process/systemstrategic planning and communication analysis based on semiotic and qualitative approachFor great national research Institute (Demoskopea, GN research and RQ), International leader on marketing research (Ipsos, Millward Brown) and other higly specialized italian research boutiques.

teaching: Visual Text analysis

Assistant Professor (on consultancy conctract) for Advertising Communication

Assistant Professor (consultancy contract) for - Fashion Communication - Semiotics- Analysis of advertising communication