*Development of strategies designed to reach our clients’ desired marketing objectives through the creation and execution of ad hoc digital influencer campaigns. *Elaboration of punctual creative ideas and projects designed to fulfill the clients’ marketing objectives.*Managing each of our clients' budgets focusing on ad hoc influencer selection depending on brand, product, target, market positioning & price. *Creation, development and management of projects, starting from the creative concept to the idea generation, execution and results reporting.*Strengthening brand relationships with influencers and vice versa through the development of PR strategies. *Business development through the creation of made to measure campaign/advertising projects for brands and talents.*Strategic consultancy for both, brands and talents made specifically to reach each of the parties marketing objectives. *Management of digital talents from personal branding to the creation of ad hoc strategies designed to reach the talent's career objectives.*Designing communication projects built on individual influencers/talents and managing contacts autonomously while negotiating brand partnerships and collaborations.*Reviewing and managing partnerships and collaboration contracts to secure the correct fulfilment of agreements in the desired legal framework.*Problem solving, flexibility and strong orientation to achieving both; talent & brand objectives.*Creating detailed campaign reports for our clients specifying results, KPI's, market trends and best practices. *Influencer/talent scouting to increase the agency’s portfolio, amounting to a personal network of more than 1000 influencers worldwide.*Constant analysis of trends to keep up to date regarding the fields of digital communications and influencer marketing to build better strategies.*Creating our Newsletter strategy aimed for business development

*Support in the realization of all communication materials related to PR projects, including photoshoots and lookbooks.*Managing stylists’ samples requests with our warehouse, sending and receiving press samples covering; fashion, design,lifestyle and kidswear for editorial/product shootings.*Assisting with contacts & database management, mailings and events organization.*Monitoring all forms of media, mentioning the brand through the creation of clippings and weekly press clipping reports.*Analyzing and creating press coverage reports for all our markets, to understand our coverage value and define strategies regarding market positioning.*Analyzing fashion trends and stylists' requests to give merchandising feedback for our Private Labels.*Curating and updating our fashion influencers database to suggest relationship opportunities for social media*Assisting the Art Team with the styling of 'still life' shootings for PR and social media aimed to generate website traffic through key merchandising assortment.

*Support in monitoring and organizing the customer agenda; allowing me to develop awareness regarding market positioning and distribution agreements.*Supporting sellers and assisting buyers during the sales campaign; understanding the latest trends in various markets, the type of distribution, the merchandising selection, the brand awareness and pricing sensibility.*Supporting managers in front and back office activities.*Developing a strong knowledge of the product;technical knowledge; materials,production process, delivery & paymemt agreements.*Supporting the design team in the styling for the realization and shooting of the lookbook and the catalogue.*Support in creating the training manual for the store sales team & organizing samples in the showroom with the visual merchandising team.

Worked closely with most departments of the company, our public relations agency and stylists to secure press samples to be sent out and properly published, developed monthly reports about the samples’ status and assisted the team with the logistics and planning for the women’s fashion show.Main tasks included:*Managing, sending, and receiving press samples for editorial shootings*Assisting with mailings and events organization such as fashion shows & others*Monitoring all forms of media, mentioning the brand*Creating relationship opportunities with influencers to increase brand awareness*Creating and updating databases

(Summer Internship Program 2012)Worked closely with different brand managers in all aspects of marketing within the immunology department to perfectlyunderstand the market, contributed in developing the department’s market research plan by analyzing the customer, thecompetitors and internal sales reports.Main tasks included:*Analysis and understanding of the market; understanding KPIs, monitoring competitors, analysis and discussion of Best Practices.*Assisting team members with daily tasks, regarding product/marketing plan presentations and Excel report sheets*Updating databases and promotional material*Monitoring changes in legal aspects regarding pharmaceuticals in Europe