- Global Brand Team Lead

During my previous role, I was in charge of establishing and overseeing global operational performance, which included profit, costs, and revenue management. I effectively handled the annual business strategy for global brands by focusing on fact-based business planning. Through strategic planning, efficient execution, and strong collaboration, I made significant contributions to global brand management and profitability. This ensured sustained growth and market presence for 505 Brands.Key accomplishments and responsibilities:- Global Publishing Strategy: Led the creation of a central, global publishing strategy for 505 Brands. This encompassed branding strategy, post-launch publishing timelines, distribution platform negotiations, and pricing strategy.- Sales Goals Achievement: Consistently met or exceeded unit and revenue sales goals for global brands by adopting a profit-maximization approach to marketing and brand management.- Brand Lifecycle Management: Actively managed the brand lifecycle of global brands by advising the sales team on launch quantities, pricing strategies, sell-in, sell-through, channel inventory, and the competitive environment.- Data Analysis: Conducted detailed analysis of sales data to identify trends and revenue gaps across all global titles, enabling informed decision-making.- Strategic Partnerships: Established and negotiated a long-term partnership with Warner Music Group, bringing AAA game soundtracks to global digital platforms and physical media, thereby creating additional marketing and revenue opportunities.- Marketing Investment Feedback: Developed and implemented brand learning plans and post-mortem analyses to measure the return on marketing investment and provide actionable feedback for future marketing efforts.- Cross-functional Collaboration: Established effective working relationships with territory-based teams (PR, Trade, Sales, Mkt, Events, & Online), dev teams, and upper management (President and VPs).

In this position, I was deeply involved in various aspects of brand management, strategy, and team leadership. My responsibilities encompassed managing P&L's annual business strategy, creating and executing global strategies to maximize brand profitability, and ensuring the achievement of unit and revenue sales goals through a profit-maximization approach.Key accomplishments and responsibilities:- P&L Management and Strategy: Led the development of fact-based business plans for assigned brands, ensuring alignment with overall business objectives.- Global Strategy and Tactics: Created central strategies and tactics to enhance brand profitability by leveraging consumer insights, understanding the competitive environment, and reinforcing brand equities.- Sales and Revenue Goals: Met or exceeded unit and revenue sales targets for assigned brands by implementing effective marketing and brand management strategies.- Marketing Campaign Execution: Managed global territory input and execution of brand and marketing campaigns for AAA titles, including Death Stranding, Ghostrunner Series, Crime Boss, and Control.- Brand Lifecycle Management: Advised the sales team on launch quantities, pricing strategies, sell-in, sell-through, channel inventory, and the competitive landscape to actively manage the brand lifecycle.- Sales Data Analysis: Analyzed sales data to identify trends and revenue gaps, enabling data-driven decision-making.- Cross-Functional Team Deployment: Utilized and coordinated cross-functional teams (PR, Social Media, Sales, Trade Marketing, Operations, Production Services, and Finance) to ensure successful product launches and business outcomes.- Collaboration and Relationship Building: Established effective working relationships with territory-based teams, development teams, and senior management to drive cohesive and coordinated efforts.

Key Business Partner for the biggest podcast in Latin America.

In summary, my role involved strategic planning and execution across various facets of marketing and brand management, leading to significant growth in brand visibility and market share for Konami’s titles. Through effective partnership building, financial oversight, and comprehensive campaign management, I drove substantial advancements in Konami's market position and revenue growth.Key accomplishments and responsibilities:- Strategic Partnerships and Collaborations: Led partnerships with talents, influencers, and iconic global brands such as Adidas, Nike, ESPN, Globo Network, Spotify, UFC, Sony, Microsoft, Red Bull, PepsiCo, Razer, Nintendo, Samsung, and Apple. These collaborations significantly expanded Konami’s audience reach and growth in sales.- Global Marketing Campaigns: Managed the global territory input and execution of brand and marketing campaigns for other AAA titles, including Castlevania, Metal Gear Solid, Silent Hill, PES, and Bomberman.- Financial Management: Managed P&L, KPI, and ROI reporting for multi-million-dollar budgets. Notably, in 2020, targeted marketing campaigns exceeded expectations, boosting sales by 37% and surpassing EA Sports FIFA in unit sales in LATAM territories for the first time on Gen8.- Licensing and Sponsorships: Led the global licensing team in negotiations to acquire licenses and sponsorships with football teams and ambassadors globally, including high-profile names such as CONCACAF, CBF, Conmebol, LigaMX, AFA, Corinthians (BR), Flamengo (BR), Boca Juniors (AR), River Plate (AR), Neymar Jr., Cristiano Ronaldo, Maradona, Ronaldinho, David Beckham, and Usain Bolt.- Agency and Team Oversight: Oversaw agencies involved in media planning, creative, PR, events, and social media, as well as managed marketing teams across the Americas.- eSports Management: Oversaw all eSports execution in the Americas and drove direct and indirect sponsorship revenues across esports opportunities.

In summary, I played a pivotal role in spearheading Konami’s marketing and sales efforts across diverse regions, platforms, and titles. I consistently ensured the effective execution of campaigns and forged strong relationships with key stakeholders to maximize brand marketing impact and growth.- Integrated Marketing Campaigns: Created and executed 360º integrated marketing campaigns for LATAM and Brazil, in close collaboration with all regions, to ensure a cohesive global communication plan.- Marketing Coordination: Coordinated and managed marketing relationships among KDE-US, KDE-EU, and HQ, involving multiple marketing agencies, sports clubs, players, retailers, distributors, and major platforms.- Ad Campaign Management: Planned and managed online and social media ad campaigns, achieving a remarkable 793% growth in Konami’s social media channels.- Trade Strategy: Led integrated trade strategies, including budget forecasting, space negotiation, POP material creation, communication, distribution, execution, reporting, and disposal.- Co-op Marketing Plans: Developed and implemented co-op marketing plans for each Konami title, identifying new business and marketing opportunities and aligning key account marketing goals with product objectives.- Retail and Distributor Support: Coordinated and supported LATAM retailers and distributors with online sales, customer service, and CRM initiatives.- Market Research and Analysis: Oversaw market research, monitored competitive activities and identified customer needs through active engagement.Games Portfolio:Pro Evolution Soccer series (2011-2015)Silent Hill DownpourSilent Hill HD CollectionZone of the Enders HD CollectionMetal Gear Rising: RevengeanceCastlevania series (Harmony of Despair, Lords of Shadow 1 and 2)Metal Gear Solid V (Ground Zeroes, The Phantom Pain)Frogger PinballX-MenStar Wars: Force CollectionPES ManagerBombermanPES Club ManagerUEFA Champions League PES FlickVS! Bomberman

As a key player in Konami's marketing and social media efforts, I supported regional, national, and worldwide marketing and sales initiatives through the Konami Online Social Group. My primary focus was on managing engagement, enhancing brand awareness, and linking lifestyle aspects to gaming. I coordinated online relationships among KDE-US, KDE-EU, and KDE-LATAM, involving partners such as Google, M&C Saatchi, prominent soccer clubs in LATAM, and social media platforms like Facebook and Twitter.I was responsible for creating and managing online and social media strategies in LATAM for all Konami titles, driving significant growth—309% across Facebook, Twitter, and YouTube pages. My role includes integrating online and offline marketing campaigns, supporting Brazilian and Rest of Latam retailers and distributors with online sales, customer service, and CRM.Marketing Tracking:- Track, summarize, and report LATAM market highlights to KDE-US and LATAM teams.- Develop reports on Konami's and competitors' engagement performances.- Analyze regional industry, tech mobile, and social media trends.- Identify new opportunity areas, such as Twitter and SMS campaigns.- Conduct ad hoc regional market research projects for the Senior Director.Consumer Engagement:- Coordinate and manage daily localized SNS posts across Konami’s social media channels in Portuguese and Spanish.- Strategically engage with fan posts and opinion leaders.- Manage website and blog engagement to ensure consistent consumer interaction.LATAM Coordination:- Leverage the Konami Mexico office’s online and social media associates, providing guidance and best practices.- Support LATAM initiatives and staff by educating and informing them about new trends and their applications.- Coordinate with local, national, and regional public relations, agency, and brand communications/events/initiatives.

In this position, I played a key part in driving social media and marketing efforts for Konami in the LATAM region. My responsibilities included marketing tracking, consumer engagement, and regional coordination to ensure effective communication and strategic execution.Key accomplishments and responsibilities included:Marketing Tracking:- Tracked, summarized, and reported LATAM market highlights to KDE-US and LATAM teams.- Developed engagement performance metrics for Konami and competitive brands.- Created reports on regional industry, tech mobile, and social media trends.- Coordinated new opportunity areas for specific locations, such as Twitter and SMS campaigns.- Conducted ad hoc regional market research projects for the Konami Senior Director.Consumer Engagement:- Coordinated and managed daily localized SNS posts across Konami’s Facebook, Twitter, and YouTube channels.- Managed region-specific posts and content in Portuguese and Spanish.- Strategically monitored and engaged with fan posts and opinion leaders.- Coordinated website and blog engagement to maintain active consumer interaction.LATAM Coordination:- Leveraged Konami LATAM office’s online and social media associates by providing guidance and best practices.- Interfaced with and supported LATAM initiatives and staff, educating them on new trends and their applications.- Coordinated with local, national, and regional PE, agency, and brand communications/events/initiatives.Through these efforts, I significantly enhanced Konami's social media presence, drove consumer engagement, and ensured cohesive regional coordination. My strategic approach to tracking market trends and fostering consumer interaction contributed to Konami's strong position in the LATAM market.

During this time, I played a significant role in facilitating the successful promotion and monetization of shows. I also took steps to enhance our online presence through strategic SEO and social media initiatives, while also providing support for sponsorship efforts in order to secure and maintain valuable partnerships.Key accomplishments and responsibilities included:- Digital Promotion: Collaborated with the VP of Marketing to promote new shows through social networks, email marketing, SEM, blogs, and forums.- Social Media Outreach: Assisted in developing social media outreach strategies, including new promotions on YouTube and Facebook.- SEO Strategy Development: Created SEO strategies for both current and past shows to enhance online visibility and engagement.- Video Management: Responsible for describing, monetizing, and uploading videos promptly after events on different broadcast channels via Blip.tv and Brightcove.com. Managed content for events such as the Spirit Awards Film Independent, Golden Globes, AMA, and ACMA.- Sponsorship Management: Supported the VP of Sponsorship in maintaining current sponsor relationships and signing new contracts with potential sponsors for new shows.- Meeting Coordination: Coordinated client and internal meetings to ensure seamless communication and project alignment.- Licensing Site Management: Managed Dick Clark’s licensing site virtually, overseeing the digital distribution and licensing of content.

I was really proud of my contribution during my time at CBTL. I worked hard to help the frozen yogurt brand successfully enter and grow in the market, focusing on using creative marketing strategies and building meaningful partnerships to connect with customers and build strong brand loyalty.Key accomplishments and responsibilities included:- Competitive Analysis and Strategy Development: Conducted comprehensive field competitive analysis and developed strategic approaches for the launch of the frozen yogurt brand, positioning it effectively in the market.- Social Media Outreach: Created and implemented social media outreach strategies and programs across Facebook, Twitter, and YouTube, enhancing brand visibility and engagement with target audiences.- Partnership Negotiation: Negotiated new and existing partnerships with large organizations, securing valuable collaborations that amplified the brand's reach and credibility.- Local Buzz Programs: Developed and executed local buzz programs designed to attract clients to new store locations, driving foot traffic and building community interest.- Marketing Campaign Management: Assisted the Senior Marketing Manager in producing, tracking, and routing marketing strategies, tactics, and graphic designs for new campaigns and grand openings, ensuring cohesive and impactful marketing efforts.- Guerrilla Marketing Execution: Led the development and execution of guerrilla marketing strategies for several grand openings, creating memorable and engaging experiences that drew significant attention and attendance.- Event Coordination: Coordinated the production and trafficking of marketing materials, entertainment activities, and decorations for grand openings in California, ensuring seamless event execution and a strong brand presence.- Market Research Reporting: Prepared detailed market research reports for the VP of Marketing, providing insights and recommendations that informed strategic decision-making.

As a Music Licensing Analyst at Capitol Records, I play a critical role in ensuring that our artists' work is properly licensed and protected. My responsibilities include managing and overseeing the licensing process for various music uses, including synchronization in films, television shows, commercials, video games, and other media.In my role, I am responsible for the following key functions:- Licensing Management: I manage the end-to-end licensing process, from initial request to final approval, ensuring all necessary rights are secured for the use of our music catalog.- Contract Negotiation: I helped negotiate licensing agreements with external parties, working closely with legal and business affairs teams to secure favorable terms for Capitol Records and our artists.- Rights Clearance: I conduct thorough research to verify the ownership and rights associated with each piece of music, ensuring all necessary permissions are obtained.- Database Maintenance: I maintain detailed records of all licensing agreements and related documentation, ensuring our database is up-to-date and accurate for future reference.- Stakeholder Collaboration: I work collaboratively with various internal and external stakeholders, including artists, managers, producers, and legal teams, to facilitate the smooth execution of licensing agreements.- Market Analysis: I stay informed about industry trends and market developments to identify new opportunities for music licensing and maximize revenue potential for our catalog.- Compliance and Reporting: I ensure all licensing activities comply with industry regulations and company policies, and I prepare regular reports on licensing performance and revenue for senior management.

Responsible for assisting restaurant manager with supervision in food and beverage operationsProvided excellent customer service Increased productivity standards by utilizing available resourcesTook corrective actions necessary to ensure standards were maintained."Serve Safe" By JW Marriott Miami - March 2007.

Charlô is today one of Brazil’s most sought-after catering services and stages several events per month all around the country• Led a crew of 4 people or more based on the size of the event.• Oversea more than 50 events as chef increasing in 50k of revenue to the company • Served as an interim Executive Chef for 4 months, bringing new clients resulting in a 17% increase in comp sale: Special events for large companies, non-governmental organizations, and hospitals• Became the youngest Executive Chef in Brazil • Reported directly to the owner and Vice President• Coordinated most of the events in Sao Paulo, Brazil