Victor André Cavero Rodríguez Email & Phone Number

Vancouver, Bc, Ca

Surrey, British Columbia, Canada

◆ Lead communication and promotional program execution by creating a comprehensive and detailed Communications and Marketing plan, achieving a +25% increase in digital intakes.◆ Design and develop program-relevant reference and resource materials, increasing the program awareness by 15% during the first quarter.◆ Developed the digital intake process, eliminating human errors in data entry and cutting form completion time by 50%.◆ Develop and manage targeted email marketing campaigns, reaching an open rate of 70% and driving a 4% increase in conversions.◆ Compile service/activity statistics and reports, keeping track of all important KPIs and alerting on any deviation.

Surrey, British Columbia, Canada

As a Program Coordinator I manage the day-to-day operation of the BC Settlement andIntegration Services Program. This includes responsibility for all aspects of staffingassignments, and providing direction and support to staff to ensure that the goals, objectivesand deliverables of the BCSIS Program are met.This includes:◆ Develop, implement, monitor, and evaluate all facets of the program to ensure that clientneeds and contractual obligations are met. Ensures that agency program standards,guidelines and policies are met and maintained.◆ Provide direction and support to staff and volunteers as they perform their day-to-dayprogram responsibilities.◆ Participate in the evaluation of staff, practicum students and volunteers.◆ Participate and provide feedback in the interview and hiring process.◆ Undertake Communication and Promotional activities, including Assisting in developing and implementing BCSIS Communications and Marketing Plan and maintaining and updating BCSIS website pages, including the monthly web calendar.◆ Contribute to PQI and Strategic Directions/Goals of the BCSIS program and be proactive inidentifying areas for improvement, sector trends, potential partnerships, etc.------- Also included as a collaboration with the Multi-Agency Partnership (MAP):◆ Coordinate the MAP BCIHC Support Program, held weekly, helping immigrants answer all their questions about settlement, Canadian law, and more, reporting all data gathered every quarter.

British Columbia, Canada

◆ Design and develop program-relevant reference and resource materials as needed (flyers, emails, rack cards, brochures and more).◆ Undertake Communication and Promotional activities, including assisting in developing/implementing BCSIS Communications and Marketing Plan, maintaining and updating BCSIS’ webpage, especially the monthly event calendar.◆ Support to compile service/activity statistics and reports, satisfaction surveys, stakeholder surveys, outreach statistics and more.-------◆ Coordination of the MAP BCIHC Support Program, held weekly, helping immigrants answer all their questions about settlement, Canadian law and more.

Worldwide

Specialist in subjects related to Digital Marketing and innovation, with great ability to create shocking presentations to public of all organizational level. Great capacity for public expression and structured management of time.Some of my experience include PayExpo 2017 (MX), Tekicamp 2016 (PE), Mobile Money Americas & Digital Payments 2016 y 2015 (MX), The eShow 2014 (PE), Digital Payments 2014 (MX), Mobile Money Americas 2014 (MX), Semana Be More – Gamification 2013 (PE), Semana de la Realidad Aumentada 2013 (PE) y Mobile Money Americas 2013 (MX)

Plantation, Florida, United States

◆ Reported to the CEO. Developing and implementing digital marketing strategies aligned with business goals.◆ Created and published high-quality content for the website (WordPress), blog, emails, and social media platforms.◆ Managed and optimized paid advertising campaigns on Google AdWords and social media platforms, increasing traffic by 1007%.◆ Implemented SEO strategies to improve search engine rankings.

Surrey, British Columbia, Canada

Key Responsibilities:◆ Deliver exceptional customer service◆ Help frontline and cashier teams◆ Participate in general store upkeep, including restocking, seasonal changeover, inventory, pricing and signing◆ Handle cash & credit transactions

Lima, Perú

In charge of teaching the User Experience and Own Media course, within the Digital Marketing Specialization Program.

Perú

◆ Led digital channels for the Peruvian and Bolivian operations, including websites, social media, apps, email marketing, SMS, and WhatsApp.◆ Launched and managed a beauty advisor app, improving usage by over 45%.◆ Implemented an influencer school to enhance digital skills among beauty advisors.◆ Promoted and led communications automation, reducing time-to-market by 60%.

Lima, Perú

Team Academy Peru is part of the largest international network of schools for entrepreneurs in the world, Team Academy International, which was born 25 years ago in Finland and has a presence in more than ten countries such as the Netherlands, United Kingdom, France, Spain, China, Switzerland, among others.Courses:◆ Digital Marketing◆ Website and Social Media

Distrito De San Isidro, Departamento De Lima, Peru

◆ Promoted digital sales and communications for all bank's products and services.◆ Developed and executed digital sales strategies, capturing 4% of the total sales share.◆ Collaborated with product and design teams to develop sales journeys and improve customer experience, enhancing the understanding of digital products by 28% (digital credit cards).◆ Implemented agile methodologies, improving delivery management and reducing time-to-market by 75%.◆ Key member of the crisis communication team.

San Isidro, Lima, Peru

As the digital business division leader, I promoted sales and digital communications for all banking products and services while overseeing campaigns and cross-functional projects. Guided by a commitment to excellence, I led the formulation of sales journeys in collaboration with product and UX/Design teams, prioritizing the optimization of customer experience. Additionally, I drove the identification and cultivation of new digital business opportunities across the web and diverse online platforms.

San Isidro, Lima, Perú

◆ In charge of managing bank's products and responsible for generating new business opportunities for them in Digital through the web and various online platforms.◆ Responsible for the sales strategy of the Credit Card product and its sub-products such as Extracash, Line Increase and Debt Purchase, all through digital channels.◆ In charge of managing the campaigns and online media strategy to get the most leads in the campaign.◆ Responsible for the communication of various campaigns with commercial allies to generate increases in the billing of the current portfolio, the activation of clients and spread the promotions through internal and external digital channels.◆ Responsibility and direct participation in the creation of content and advertising pieces associated with the aforementioned products to achieve the correct understanding of each campaign and product acquisition.

Lima, Perú

Creation and design of the concept, menu, branding and social networks. Structured sales strategy design and business alliances plan in order to maximize profits. Members of the Food Trucks Association of Peru.

La Molina, Lima, Perú

Program: Creative Master "Marketing and Digital Communication"Course: Creative Digital Tools and PlatformsContent: ◆ Digital Platforms.◆ Management and Control Tools.◆ Digital Ecosystem: Digital Media and their use.◆ Transmedia Marketing.◆ Online reputation management.◆ Look at Mobile Marketing.◆ Global and local overview of digital statistics.◆ Case studies: success and failure.◆ The startup phenomenon.

Surco, Lima, Perú

We provided services for Startups | Entrepreneurship Consulting | Digital Marketing | Web / Blog Development | Application Development (Apps) | Gamification | Strategic Planning | Corporate Image | Graphic Design | Public Relations (PR) | E-commerce | Usability (UX)

Lima, Perú

◆ Managed content for various sections of www.movistar.com.pe, achieving a 26% increase in user engagement and a 14% boost in page views.◆ Developed digital strategies and communication plans for various projects, resulting in a 25% increase in project visibility and a 15% improvement in engagement metrics.◆ Developed strategies and content marketing plans to increase web traffic, managing and creating content for the brand's blog and forum (http://hablasmart.movistar.com.pe), which led to a 18% rise in site visits and a 11% increase in user interactions.◆ Managed usability and user experience (UI & UX) for the web, leading to a 25% improvement in user satisfaction and a 15% increase in average session duration.

Perú

Responsible for managing the online sales for all mobile products and services. In charge of a team of 22 people.Mobile sales Management.◆ Supervision of the management and results of the sales force.◆ Design and management of the sales force training plan.◆ Design and development of the sales force's incentive plan.◆ Monitoring the internal communications.◆ Management of critical cases with clients (employees).◆ Continuous improvement of internal processes to achieve efficient staff management.Coordination with different products and procedures managers.◆ Negotiation of differentiated offers.◆ Stock management and coordination with logistics and delivery.◆ Coordinate with the commercial area to ensure the product's parameters are met.◆ Exclusive online campaign design and proposals.Member of the company's new technologies/innovation committee.◆ Advice on aspects of technology and digital marketing according to the projects in development.◆ Brand ambassador in social networks (support in diffusion due to a wide network of personal contacts in networks).Main achievements:◆ Incorporation in the short term of almost all the current mobile offers of the company.◆ Increase in sales progressively month by month by at least 20%.◆ Implementation of non-traditional campaigns (eg: Foursquare - Roaming).

Perú

Responsible for managing the internal sales "Embajador Movistar" (Movistar Ambassador). In charge of a team of 8 people.Responsible for internal sales management (employees).◆ Supervision of the management and results of the sales force.◆ Design and management of the sales force training plan.◆ Design and development of the incentive plan for the sales force.◆ Monitoring internal communications.◆ Management of critical cases with clients (employees).Internal sales campaign design◆ Design the digital strategy.◆ Negotiation of the campaign budget.Main achievements:◆ Obtaining the highest conversion rate of the company (93.5% entry into the system vs installation of the service).◆ Exceeding the commercial goals of 2011 (more than 50% of the referred sales).◆ Application of various digital communication strategies and improvement of internal communications.Among other functions performed in the position are:◆ Online brand development, website traffic growth, public and private web user interface. Statistical systems, etc...◆ Virtualization of services and increased traffic to the convergent transactional site as well as the application of new trends to achieve this goal (www.movistar.com.pe)

Perú

Responsible jointly with 1 partner for the operation of the agency, business plan, supplier management, negotiation with clients, presentation of proposals and administration in general.• Responsible for the strategic management activities of the agency.− Design the company's strategic planning (marketing and communication plan).− Writing and managing content for social networks (Facebook, Twitter, LinkedIn).− Guest speaker at workshops related to technological issues representing the company.− Project development: mapping and strategic management of clients, communication plan 2.0, tools for SR management, digital marketing strategies, international trends.− Responsible for attracting and increasing the client portfolio.• Treatment of clients and operations.− Promotion and sales.− Coordination with suppliers of the different additional services that are marketed.− Generation of strategies and digital ideas for each project.− Responsible for preparing/supervising quotes and preparing budgets.• Main achievements:− Fulfillment of 2011 goals (includes: number of clients, sales volume and maintenance).− Portfolio: 3 large clients and 7 medium-sized.− Advice to various Wayra winning companies (startup competition).− Consultancy to 4 groups on the creation of projects for the 2nd call for Wayra (2012) (startup competition).

Perú

Responsible for the coordination of the dissemination of events and branding of LV.• Communications area:− Coordination of communications with the press.− Ensure the dissemination of events and research.− Lead branding actions related to brand identity.− Ensure the proper functioning and quality of content on the web, blog, directory and RS.− Monitor website and social media metrics, proposing and implementing improvements.− Collaboration in internal communication procedures.• Main achievements:− Compliance and success of events LV18 and LV19.− Support in dissemination and compliance with quotas for the Startup Academy.** Startup Academy offers an intensive training program in technology-based business modelling, mentoring with leading professionals in the sector and exposure to the market.

Perú

Responsible for the coordination related to the effective launch of the new site www.movistar.com.pe• Support in the implementation and structure of the new website.- Web navigation tree design.- Definition of the functionalities of the public site.- A comprehensive review of the old private site and the new navigation tree creation.- Monitoring the developments and tests of the implemented functionalities.- Graphic design support on the web.- Supervision the implementation of design vs. company guidelines.- Support in revision and definition of functionalities of the private site.- Coordination with technology providers.• Main achievements:- Successful launch of the site according to the Gantt.- Obtaining 2 merit awards for performance.

Perú

Responsible for the area of ​​marketing, institutional image, internal and external communication, events, research, promotion and sales. In charge of a team of 3 people.• Responsible for the development of the strategic marketing plan.− Design the plan in coordination with the different stakeholders.− Inclusion in school development and expansion plans.− Creation of the annual sponsorship plan.• Responsible for the school's marketing campaigns.− Conceptualization, implementation and control over marketing campaigns.− Preparation and control of the marketing scorecard (BSC).• Responsible for improving quality of care in the service.− Creation and development of the training program (service approach).− Generation of service quality control measurement reports.− Hidden client design.• Development of the market research strategy.− Design of research tools (quali-quanti surveys)− Survey of parents (clients and potential clients)

Responsible for teaching and subsequent personalized advice to groups of students belonging to the last term of the Foreign Trade career at the ADEX Study Center. The theme of the Workshop revolves around International Fairs and their manifestations. Support in everything related to the design of stands and promotional material, as well as stationery and corporate merchandising of the different companies formed in the classrooms. At the end of the year, all students must present these promotional and corporate pieces at the fair that takes place called FERIADEX.

Responsible for the schematization, layout and creation of advertising and communication pieces, as well as regarding communication via email and direct mail of the Exporters Association (ADEX). In addition to working together with the different suppliers, coordinating delivery times for each piece and their installation if necessary. Schematization, layout and creation of advertising and communication pieces of the ADEX Study Center (CEADEX), providing creativity and initiative in the approach of better and more effective ways of communicating messages. Support in the tasks of the marketing area according to requirements of the leader such as coordination of strategic alliances and supervision of certain tasks in events related to the area.

Digital Disruption, Completed Course

Activities and Societies: - The Dynamics of Digital Disruption - How Disruptors "Disrupt" - Playbook of digital disruption - Digital.

Scrum Product Owner, Scrum, 88% - Certified

Some of the topics covered in the certification were: Introduction to Scrum, Scrum Roles - Scrum Team, Scrum Master, Scrum Product Owner.

Certificate, Design Thinking For Innovation, Completado

An overview of design thinking, working with a model that contains four key questions and several tools to help understand design thinking.

Google Squared Certificate, Digital Marketing, Completado

Squared Online is the award-winning digital marketing course for ambitious marketing managers, bright grads and professionals looking.

Certificate, Gamification, Completed

"Gamification" is a new trend that allows us to include elements and techniques commonly associated with games in situations unrelated.

Diploma, Digital Marketing, Completed

The Diploma in Digital Marketing covers management techniques and the most effective strategies to interact on the Internet. From practice.

Bachelor Of Marketing, Specialization In International Marketing And Exports

- Expert in identifying opportunities for the development of new products and markets. - Efficiently manage the budget of the area.