Andre Cepeda Email & Phone Number

Hoboken, New Jersey, United States

Brooklyn, Ny

● Launched Amplify’s first middle school (6-8) all digital core curriculum in New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia and West Virginia● Achieved All Star of the East award, exceeding 100% over goal in 8 months time and ultimately bringing in $2.3 million in revenue● Established key relationships with Superintendents, Assistant Superintendents, Chief Technology Officers, Deans, Heads of School, and Principal’s in major cities including New York City, Washington DC, Camden, NJ, and Richmond, VA that lead to having 50% of my account sales, district purchases in an open territory.● Successfully sold formative and summative assessment programs in the K-12 market● Initiated two major RFP’s for the company that resulted in $2 million in sales● Implemented local grassroots marketing program leading to increased sales & market share● Responsible for scheduling, forecasting and reporting, tracking reports, cash/overage explanations, and variance reporting.● Hired and trained employees on new products, customer service and consultative selling techniques● Entrusted to represent the company, serving as central information source for the company on all trade-shows

Northeast

McGraw-Hill Education, New York, NY Sr. Sales Representative, October 2012-Present• Manage and maintain McGraw-Hill’s first digital core program (Time to Know) for the Northeast K-12 market (Averaging sales between $20K-$500K range)• Responsible for creating and cultivating relationships with top level administrators in key school districts• Create and Strategize business model for the new division• Search for new and emerging 1:1 districts and create a business plan to sell to key customers• Sustained strong revenue gains, despite a fiercely competitive and declining marketBronx Sales Representative, June 2010-October 2012• Responsible for selling McGraw-Hill’s printed material which consisted of intervention and core curriculums• Serviced Bronx, New York school district, which consists of over 250+ K-12 schools.• Maintained and Exceeded sales quota of $4+ million each year through effective prospecting and marketing• Provided trainings and workshops for public, private and charter schools• Cultivated relationships with customers and uncovered customer needs• Prepared, presented, and arranged meetings for all schools in my district

• Managed a team within a startup educational software company• Directed sales management activities for New York tri-state metropolitan area • Responsibilities included expanding into new markets, strategic territory analysis, responding to RFP’s and event planning• Supervised and scheduled job assignments for sales force• Built sales organization from inception, which generated $500,000 in software and consulting revenue within one year

• Worked as an Assistant Planner under the Glaxo Smith Kline account working with Nicoderm, Nicorette, Commit, Citrucel, Alli, and Tums• Responsibilities included developing monthly competitive reports, pulling information from various types of search engines (Adviews, Telecume, IMS Print, etc.) and released documents to the client. • Calculated conversions, deliveries, reach, and frequencies to determine gross impressions and GRPs. • Attend weekly rep meetings to determine appropriate advertising mediums to place our ads based on the current Objectives and Strategies report.

• Checked and Corrected the S&P books daily for flaws in any bond’s interest rates• Added and released bonds on-hold or pending• Reviewed accounts receivables for accuracy and congruency with company records• Created and updated financial journal entries