Andre Cherbino Rodrigues
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Andre Cherbino Rodrigues Email & Phone Number

GPM - Group Product Manager at Ideal CTVM
Location: São Paulo, São Paulo, Brazil 13 work roles 3 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
Ideal CTVM
Role
GPM - Group Product Manager
Location
São Paulo, São Paulo, Brazil
Company size
83 employees

Who is Andre Cherbino Rodrigues? Overview

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Quick answer

Andre Cherbino Rodrigues is listed as GPM - Group Product Manager at Ideal CTVM, a company with 83 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Andre Cherbino Rodrigues.

Andre Cherbino Rodrigues previously worked as Gerente de Produtos at Ideal Ctvm and Partner | Senior Product Manager at Xp Inc.. Andre Cherbino Rodrigues holds Master Of Business Administration (Mba), Gestão Estratégica De Negócios from Fiap.

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Ideal CTVM

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Profile bio

About Andre Cherbino Rodrigues

7 years working in Digital Product teams as a PO/PM/Squad Lead, responsible for the management and leadership of Squads at XP Inc and Netshoes, working in customer aquisition, customer experience and revenue, developing product strategy and roadmap management,defining OKR´s and KPI´s with a multidisciplinary team (Front and Back End Developers, UX/UI, QA and data analists); 2 years working with Sales in the E-commerce market, first working in VTEX one of the biggest e-commerce platform for development of e-commerce stores and later in Synapcom company part of the Group S2G focused in Full Service Commerce.5 years of Product and Marketing management, focused on digital channels, digital media, e-commerce and monetization of media inventory.Very strong in analytical and quantitative analyses. Good communication and persuasion skills. Results-oriented and strategic mind-set. Team-leader for 4 years. Main qualifications:- Digital products management;- E-commerce management;- Online media buying (display, SEM, social media, e-mail, affiliates);- CRM / Customer life-cycle management (acquisition, retention, up-sell, etc.);- Direct marketing;- Web Analytics and business metrics;- Project management leading multi-disciplinary teams;- Financial planning and control;Specialties: marketing, digital marketing, product marketing, online media, e-commerce, business innovation, business strategy, business development, negotiation, direct marketing, content marketing, branding, metrics.

Current workplace

Andre Cherbino Rodrigues's current company

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Ideal CTVM
Ideal Ctvm
GPM - Group Product Manager
State of São Paulo, Brazil
Website
idealctvm.com.br
Employees
83
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13 roles

Andre Cherbino Rodrigues work experience

A career timeline built from the work history available for this profile.

Gpm - Group Product Manager

Ideal Ctvm

State Of São Paulo, Brazil

Gerente De Produtos

Current
Ideal Ctvm

São Paulo, São Paulo, Brazil

Jun 2023 - Present

Partner | Senior Product Manager

Xp Inc.

São Paulo, Brasil

I became a partner in the XP Inc Partnership program due to the good results of the work performed andadherence to the company's culture.

Aug 2021 - Feb 2023

Sênior Product Manager

Xp Inc.

São Paulo, Brasil

Responsible for the management and leadership of the Fixed Income Trade Squads at XP, working in customer and investiment advisor channels;Product strategy development and Roadmap management; Definition of KPIs and monitoring of product performance; Backlog planning and prioritization;Writing user stories with business criteria and tests;Interface with.

Aug 2020 - Aug 2021

Po - Product Owner

Xp Investimentos

São Paulo, São Paulo

Feb 2018 - Jul 2020

Product Owner

Grupo Netshoes

São Paulo Area, Brazil

Product strategy development and Roadmap management;Definition of KPIs and monitoring of product performance; Prioritization of the Product Backlog according to ROI;Writing user stories with business criteria and tests;Interface with Stakeholders, alignment with business areas and reports and results;Multidisciplinary team management (Front and Back End.

Mar 2016 - Jan 2018

Gerente De Novos Negócios

Synapcom Ec

São Paulo Area, Brazil

Main activities:1 - Hunting new clients2 - Scoping projects and bulding bussiness plans and projections for potential clients; 2 - Negotiation;3 - Monitoring development;4 - Relationship with partners.

Oct 2015 - Mar 2016

Gerente De Contas

Vtex

São Paulo Area, Brazil

Responsible for service midsize and large customers/accounts interested in hiring the e-commerce platform VTEX.Main activities:1 - Scoping projects2 - Negotiation3 - Monitoring development4 - Relationship with implementing agency, ERP partners, marketplaces, gateways, etc.

Aug 2014 - Oct 2015

Gerente De Novos Negocios De E-Commerce

Grupo Abril

Grupo Abril

Responsible for the new bussiness of E-commerce strategiesMain responsibilities:- Consulting E-commerce for the business units of the Grupo Abril; - Search and evaluating opportunities in the e-commerce market; - Definition of a Business Plans; - Development of digital products and partnerships linked with Abril brands; - Responsible for negotiations and.

Jun 2011 - Aug 2014

Gerente De Produtos De E-Commerce

Abril

Grupo Abril

Responsible for Vitrine de Ofertas Abril, a performance oriented media solution that includes Abril's websites and e-mail databaseMain responsibilities- Management of commercial and operational team; - Management of media available to the retail market on the websites of Editora Abril; - Control of performance, optimization and inventory; - Approval of.

Jul 2010 - Jun 2011

Trainee Gerencial

Abril

Grupo Abril

Job Rotation Program divided into 4 periods of 3 months:1 - Marketing Editora Ática - Project - Optimal Portfolio for Textbooks2 - DINAP - intelligence distribution for Magazines 3 - Marketing VEJA Magazine - Project - Sell more digital subscribes of VEJA4 - E-commerce - Project - New Bussiness

Feb 2009 - Jun 2010

New Business And Attendance

Novacia
Feb 2008 - Dec 2008

Estagiário - Marketing Aftersales

General Motors
Jan 2006 - Dec 2006
Team & coworkers

Colleagues at Ideal CTVM

Other employees you can reach at idealctvm.com.br. View company contacts for 83 employees →

JC Jack Cherry Jack Cherry Colleague at Ideal Ctvm Singapore, Singapore View → FM Fabio Mattos Fabio Mattos Colleague at Ideal Ctvm São Paulo, São Paulo, Brazil, Brazil View → LD Lucas Dias Devisate Lucas Dias Devisate Colleague at Ideal Ctvm São Paulo, São Paulo, Brazil, Brazil View → EB Erik Benito Erik Benito Colleague at Ideal Ctvm São Paulo, São Paulo, Brazil, Brazil View → JV João Vitor Leal João Vitor Leal Colleague at Ideal Ctvm São Paulo, Brazil, Brazil View → VD Vinicius De Faria Turbiani Vinicius De Faria Turbiani Colleague at Ideal Ctvm Franco Da Rocha, São Paulo, Brazil, Brazil View → TG Thais Graça Torres Thais Graça Torres Colleague at Ideal Ctvm São Paulo, São Paulo, Brazil, Brazil View → JF Jorge Fernandes Cornegruta Jorge Fernandes Cornegruta Colleague at Ideal Ctvm Barueri, São Paulo, Brazil, Brazil View → GC Gabriel Campos Gabriel Campos Colleague at Ideal Ctvm São Paulo, São Paulo, Brazil, Brazil View → LM Luís Magosso Luís Magosso Colleague at Ideal Ctvm São Paulo, Brazil, Brazil View →
3 education records

Andre Cherbino Rodrigues education

Master Of Business Administration (Mba), Gestão Estratégica De Negócios

Fiap
FAQ

Frequently asked questions about Andre Cherbino Rodrigues

Quick answers generated from the profile data available on this page.

What company does Andre Cherbino Rodrigues work for?

Andre Cherbino Rodrigues works for Ideal CTVM.

What is Andre Cherbino Rodrigues's role at Ideal CTVM?

Andre Cherbino Rodrigues is listed as GPM - Group Product Manager at Ideal CTVM.

Where is Andre Cherbino Rodrigues based?

Andre Cherbino Rodrigues is based in São Paulo, São Paulo, Brazil while working with Ideal CTVM.

What companies has Andre Cherbino Rodrigues worked for?

Andre Cherbino Rodrigues has worked for Ideal Ctvm, Xp Inc., Xp Investimentos, Grupo Netshoes, and Synapcom Ec.

Who are Andre Cherbino Rodrigues's colleagues at Ideal CTVM?

Andre Cherbino Rodrigues's colleagues at Ideal CTVM include Jack Cherry, Fabio Mattos, Lucas Dias Devisate, Erik Benito, and João Vitor Leal.

How can I contact Andre Cherbino Rodrigues?

You can use AeroLeads to view verified contact signals for Andre Cherbino Rodrigues at Ideal CTVM, including work email, phone, and LinkedIn data when available.

What schools did Andre Cherbino Rodrigues attend?

Andre Cherbino Rodrigues holds Master Of Business Administration (Mba), Gestão Estratégica De Negócios from Fiap.

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