Busy with paid media campaigns, I'm a digital performance marketing freelancer and google ads certified for over 10 years, helping companies define goals, implement strategies and campaigns for generating high-precision leads through digital advertising.With twenty years experience in business start-up, marketing, advertising and business units manager, I've had the opportunity to work in a variety of industries and developed my skills in managing teams and businesses alonside the specialization in generating leads and campaigns creation from digital advertising pioneering.Began with an academic degree in Advertising and Marketing, combined with hands-on experience as advertising creative, I took part in the creation of national level campaigns and ads for well-known brands.I've been involved in the launch, management and promotion of online businesses, with a focus on niche markets. As a marketing manager, I've specialized in the creation of communications strategic positioning, branding and the building of a strong presence for B2B companies. I've also run large entertainment and retail businesses, managing business units that serve thousands of customers on a daily basis and operational duties, dealing with high turnover rates, a large number of suppliers and leading teams of up to 50 people.I bring a creative, strategic and operational mindset and strive to create digital advertising solutions that are both traditional and innovative, aligned with business objectives.Part of my background also includes being a young rugby player at the highest level, where I played in excess of 30 international matches. This experience taught me invaluable lessons in discipline, teamwork, and leadership. I was also able to exercise my entrepreneurial skills by co-founding a football club. After being transfered to the current shareholders, changed to a new name and identity, the club is now thriving in the Portuguese professional top flight.I currently spend my days creating and optimizing digital advertising campaigns mostly for local real estate developers who sell their developments directly to end customers without real estate agencies as intermediaries, bringing in validated, qualified leads through digital advertising and consulting, content creation and optimizing websites or landing pages of clients' projects and companies.Know more at www.conversion.pt/en