\ Collaborate with CEO in setting and driving organizational vision and operations strategy\ Setting and optimizing strategies for the clients\ Translate strategy into actionable steps for growth, implementing organization-wide goal setting, performance management, and annual operations planning\ Oversee company operations and employee productivity, building a highly inclusive culture that ensures team members can thrive and that organizational goals are met\ Ensure effective onboarding, professional development, performance management, and retentionResponsibilities\ Overseeing the daily business operations and improving operating procedures for optimal efficiency\ Assessing and enhancing the efficiency of internal and external operational processes\ Analyze internal operations and identify areas for process enhancement\ Implement business strategies and plans that align with the short- and long-term objectives developed in tandem with CEO\ Monitor performance with tracking software and take corrective measures when necessary, and prepare detailed updates and forecasts\ Build and maintain trusting relationships with key customers, clients and partners\ Overseeing clients performances to ensure they meet their goals

ResponsibilitiesSEO & Content Marketing\ Plan, develop and implement our SEO strategy\ Work towards organic search optimization and ROI maximization\ Regularly perform thorough keywords research\ Up-sell when appropriate\ Identify key SEO KPIs\ Monitor redirects, click rate, bounce rate, and other KPIs\ Prepare and present reports regularly\ Identify our buyer persona to better target identified audiences\ Identify problems and deficiency and implement solutions in a timely manner\ Suggest improvements for process and productivity optimization\ Work with web developers and marketing teams to properly implement SEO best practicesPerformance Ads - Social & Search\ Developing and analyzing digital prospecting and remarketing campaigns\ Researching new advertising opportunities\ Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness\ Monitoring competitor activity in order to identify any new strategies that may affect business goals\ Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices\ Crafting and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness\ Creating reports detailing campaign results and making recommendations for future campaigns\ Analyzing customer data to identify potential customers who may be interested in the company’s products or services\ Ensuring successful planning, execution, optimization for key traffic KPIs via paid media channels\ Identifying and testing new channels to continue to meet or exceed established critical metrics

As a consultant I built and executed multi-channel marketing strategy to help business growing - setting digital marketing strategies using all necessary tools to achieve growth, research products, services and current strategies to identify new opportunities, analyze online metrics and suggest solutions to boost web presence, identify advertising needs and establish best practices in digital marketing.As PPC and CPM specialist I do competitor and market analysis; creation, execution, review, and management paid search strategies; launch and optimize various PPC campaigns; research, create and optimize keyword selection and audience targeting; monitor budget and adjust bids to gain better ROI and CPA; track KPIs to assess performance and pinpoint issues; produce reports for management.I also do build and implement SEO strategies - technical, on-page and off-page. I have experience with Google’s services, including Analytics, Webmaster Tools and Keyword Tool;I have functional understanding of HTML and CSS; the ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills; ink building; the ability to deploy an effective local and long-tail search strategy; a deep understanding of mobile strategy and how it relates to SEO; a solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO; experience in building inbound organic search traffic and improving SERPs and a background in creating reports showing web analytics data and site evaluations.

Responsabilities\ Overseeing marketing department.\ Evaluating and developing our marketing strategy and marketing plan.\ Planning, directing, and coordinating marketing efforts.\ Communicating the marketing plan.\ Researching demand for our products and services.\ Competitor research.\ Working with sales department to develop pricing strategies to maximize profits and market share while \ balancing customer satisfaction.\ Identifying potential customers.\ Developing promotions with advertising managers.\ Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.\ Developing and managing advertising campaigns.\ Building brand awareness and positioning.\ Supporting sales and lead generation efforts.\ Coordinating marketing projects from start to finish.\ Organizing company conferences, trade shows, and major events. \Overseeing social media marketing strategy and content marketing.Skills\\ Inbound Marketing\ SEO\ SEA\ CRM Automation\ Lead Generation\ Social Media\\ Outbound Marketing

- Search Engine Marketing (SEM)- Search Engine Optimization (SEO)- Social Media - Email Marketing- Content Manager- Mobile Marketing- Analytics

Planning and managing the retail operations.