Advisor and shareholder at a healthcare management software company specialising in solutions for hospitals, doctors, and patients. Actively involved in company-wide decision-making, contributing to strategic planning, marketing strategy, brand management, event planning, financial advice, stakeholder engagement, customer service retention, and innovation.

Involved in creating marketing strategies and digital campaigns for all EyeOnIt brands and sales channel indicators, aiming to optimize and accelerate the company's sales results.Duties and Responsibilities:- Content and Graphic Design: Oversee content creation, including graphic design, to maintain a consistent and visually appealing online presence.- Internal Events: Organize and manage internal events to enhance team engagement and brand awareness.- Performance Monitoring: Track campaign performance, optimize based on data, and manage the budget effectively.- Collaboration: Work cross-functionally with other departments and present findings to leadership.- Continuous Improvement: Stay updated on industry trends, comply with regulations, and focus on ethical marketing practices.

Leading campaigns focused on strengthening the brand, analysing customers, conducting market research for new products, and promoting marketing campaigns in digital, radio, and TV media.Duties and Responsibilities:- eCommerce Management: Manage and improve the eCommerce platform, focusing on site performance, user experience, and sales optimisation.- Email Marketing: Develop and manage email marketing campaigns, including crafting messages, managing subscriber lists, and analysing campaign outcomes to boost- Brand Enhancement: Create and maintain a strong brand image to improve recognition and reputation.- Customer Analysis: Study customer preferences to tailor marketing strategies and improve engagement.- New Product Research: Identify and explore opportunities for new products, collaborating with product teams to bring them to market.- Multi-Channel Marketing: Develop and execute marketing campaigns across digital platforms, radio, and TV to reach diverse audiences.- Content and Promotion: Oversee the creation of marketing content and ensure it drives audience engagement.- Performance Analysis: Track and evaluate campaign performance, using data to make improvements and optimize results.- Collaboration: Work with different teams to align marketing efforts and communicate progress.- Ethical Marketing: Ensure all marketing activities comply with regulations and ethical standards.- Industry Trends: Stay informed about industry trends to enhance marketing strategies and stay competitive.

Managed a portfolio of over 100 industry stores and led the marketing department. Responsibilities included overseeing new business opportunities, conducting market analysis, developing strategies, and exploring emerging trends in the food sector, with a focus on enhancing franchisee profits.Duties and Responsibilities:- Portfolio Management: Oversee a portfolio of 100+ industry stores, building strong relationships with franchisees.- Marketing Leadership: Lead the marketing team and direct the advertising agency to meet departmental goals.- New Business Expansion: Identify and manage new business opportunities in the food sector, considering market trends and feasibility.Strategic Planning: Develop marketing and business strategies to improve franchisee profitability and align with company objectives.- Trend Exploration: Stay updated on food sector trends and implement innovative strategies to maintain competitiveness.- Franchisee Support: Work closely with franchisees to optimise their operations and marketing efforts, aiming for higher profitability.Budget Management: Allocate resources effectively to maximise ROI for marketing and business expansion.- Cross-functional collaboration: Collaborate with other departments to ensure alignment and achieve franchisee profitability.

Engage directly with major companies across various sectors to develop and execute tactical plans that align with their goals, aiming to boost commercial outcomes and enhance brand recognition. Responsibilities include creating concepts, activating brands, planning conventions, organizing exhibitions and workshops, running incentive campaigns, managing launches and marketing promotions, and optimizing points of sale. Additionally, maintain strong relationships with key accounts to devise tailored strategies based on the unique characteristics of each segment and channel.Duties and Responsibilities:- Strategic Planning: Create and implement plans that align with company objectives.- Market Research: Analyse industry trends and understand client needs.- Relationship Management: Develop and sustain strong, long-term relationships with clients.- Customisation: Adapt strategies to suit different market segments and channels.- Concept Creation: Generate innovative marketing ideas and concepts.- Brand Activation: Enhance and promote the client’s brand effectively.- Event Management: Organize and manage conventions, exhibitions, workshops, and product launches.- Incentive Campaigns: Design and execute programs to drive sales growth.- Marketing Promotions: Develop and oversee marketing campaigns to increase visibility and engagement.- Point of Sale Strategies: Improve retail sales performance through strategic approaches.- Analytics: Track and analyze performance metrics to measure success.- Budget Management: Efficiently allocate and manage resources.- Team Leadership: Guide and support team members to achieve goals.- Contract Negotiation: Negotiate terms and agreements with major companies.

Responsible for managing, collecting, storing, and analysing customer data to gain insights into their characteristics, behaviours, and needs. Use collected data to enhance news reports, advertisements, and podcasts, aiming to improve engagement and attract more readers. Provide personalised solutions and create business opportunities, focusing on customer loyalty and reactivating inactive customers through targeted interactions.Duties and Responsibilities:- Data Management: Collect, store, and secure customer data.- Data Analysis: Analyse data to understand customer characteristics and behaviours.- Personalisation: Develop tailored solutions for customers.- Business Growth: Identify opportunities for business expansion.- Customer Loyalty: Boost customer loyalty through tailored programs and offers.- Customer Reactivation: Design strategies to re-engage inactive customers.- Interactions: Plan and execute effective customer interactions.- Content Utilisation: Use collected data to enhance news reports, advertisements, and podcasts for better engagement.- Compliance: Ensure data privacy and adherence to regulatory requirements.- Reporting: Provide data insights to support informed decision-making.- Tech Usage: Use data analytics tools effectively.

Responsible for managing, collecting, storing, and analysing customer data to gain insights into their characteristics, behaviours, and needs. This involves offering personalised solutions and creating business opportunities, with a focus on fostering customer loyalty and reactivating inactive customers through targeted interactions.Duties and Responsibilities:- Data Management: Collect, store, and analyse customer data.- Customer Insights: Gain an understanding of customer characteristics, behaviours, and needs through data analysis.- Personalised Solutions: Develop customised solutions for individual customers.- Business Opportunities: Identify opportunities to drive business growth.- Customer Loyalty: Implement strategies to enhance and maintain customer loyalty.- Customer Reactivation: Develop initiatives to re-engage inactive customers through targeted interactions.