Andre De Sylva Email & Phone Number

Durban, Kwazulu-Natal, South Africa

Co-founded a Durban based mobile unit production van that specialises in providing a space for make-up, hair and wardrobe stylists to work from. The van also has a digital workspace for digital assistants and various production crew to work from.www.hambaneproductions.co.za

Nairobi County, Kenya

I'm an experienced communications consultant with a diverse background in the advertising industry, having contributed my skills in both South Africa and New York. Now based in Nairobi, Kenya, I bring a wealth of expertise to the vibrant East African market.Key Strengths:Strategic Communications: Specializing in developing comprehensive communication strategies that bridge the gap between traditional and digital media landscapes.Innovative Campaigns: A track record of executing innovative advertising campaigns that captivate audiences and drive results.Global Experience: Drawing from my experiences in South Africa and New York, I bring a global perspective to local markets, ensuring culturally resonant and effective communication.Areas of Expertise:Traditional Media: Proficient in managing campiagns that touch print, radio, and television, ensuring messages resonate across diverse audiences.Digital Media: Expertise in navigating the ever-evolving digital landscape, from social media strategy and content creation to reviewing and implementing data-driven analytics.Integrated Marketing: Adept at seamlessly integrating traditional and digital marketing channels for a holistic and impactful brand presence.

Greater New York City Area

Client: Lysol, Ad Council- Effectively collaborated and partnered with a brilliant team to bring to live various Lysol campaigns, most notably launching a brand new product into an already saturated detergent category - Lead and was part of the team that launched a through the line pro-bono campaign, in partnership with Ad Council, to tackle the stigma of mental health in underprivileged communities

Greater New York City Area

• Collaborate with various stakeholders (account, strategy, creative) to conceptualize, develop and execute solutions based on client brief including but not limited to: website and app development, print, digital and OOH advertising, photo shoots, video production• Develop and track budgets to ensure timely and cost efficient execution • Nurture social media platforms for beverage, sauces, food clients, including: strategy, content, brand management, monitoring and analysis • Influential member of a team that developed and produced an online marketing campaign for a leading global CPG brand as to drive sales in a time of the year that was not common for them. The result was a 65% market share in Q1, the highest in their history.Clients: Nerds, Kraft Heinz (Velveeta, Gevalia, Maxwell House, MAX, Just Crack an Egg, Heinz Ketchup), Applegate

Greater New York City Area

New York

•Managed all aspects of the first ever DTC (Direct to consumer) launch for Entyvio with the campaign "Doors", which triggered record sales for the drug.•Oversaw multiple creative workstreams including: TV/Print production, website redesign, digital banner production, doctor/patient toolkit development•Collaborated with Strategy Director to write briefs, monitor research gatherings and interpret consumer insights as to create actionable recommendations based on qualitative and quantitative data.•Managed and mentored two summer Interns.•Coordinated and lead weekly status calls with multiple stakeholders (PR, media, client)•Tracked, forecasted and ensured budgets were managed correctlyClient: Entyvio

Durban Area, South Africa

•Directly and in-directly managed a team of fifteen (Client service, Strategists, Project managers/Online producers, Community managers and Creative).•Oversaw multiple creative workstreams including: Print production, website redesign, app development and OOH•Key achievements included implementing a mobile education platform within Mxit (Equivalent platform - Whatsapp) for Sunlight, a megabrand of Unilever. This integrated campaign is centered on creating over 1 million women entrepreneurs within Africa by 2020.Clients: Varsity College, The Business School, Compendium Insurance, Supa Mama, Lions Valley Lodge

Durban Area, South Africa

•Added valuable support to line managers through updating weekly status on all ongoing projects •Tracked, forecasted and ensured budgets were managed correctlyClients: Varsity College, The Business School, SNAPP, International Hotel School, Beier Safety Footwear, Compendium Insurance, Supa Mama

Durban Area, South Africa

•Entrusted with growing the company’s brand image through digital and traditional media channels.•Sourced all diving requirements for both local and international harbors, and was responsible for all project and logistical management for the jobs within these locations. •Notable achievements included: sourcing and managing the A.P Moller Maersk account, with an annual income to the company of $250,000. Also negotiated and managed the contract to assist the City of Durban with maintaining and upgrading 30 reservoirs, which would service 10 million inhabitants of Kwa-Zulu Natal.

Bachelor Of Business Administration (Bba), Psychology And Management

Education record