Andreea Abel Email and Phone Number

360 Campaigns Strategic input Team coordination and growth programmeNew business developmentClients:Philip Morris International Dr. Oetker/ MoraritaHertzUAPR888casino, 888sport, 888poker

360 Integrated Campaigns & Strategic input Clients: PMI (IQOS), Dr. Oetker (Morarita Pastry), Philips (Personal Care & Coffee)New Business opportunities

Clients:Strongbow, Old Mout, Multibrand Cider Heineken Portfolio; Dr Oetker (Morarita pastry); Philips - Personal Care, Piraeus Bank Integrated campaignsDigital campaignsCommunication platforms Visual ID development Event concept & Event management (Appletone Festival 3 years)Communication Strategy

Clients: Plaza Romania, Mall Vitan, Vincon, ArcticATL & digitalBrand Identity (visual ID & Positioning)New Business opportunities

CLIENTS: Ferrero, Beko, Arctic, Nestle, LIDLSPECIALTIES: Shopper marketing, Brand activation, Strategic planning, Communication Strategy, Budget management, Project management, Brand Identity.- Running integrated projects & TMA activations from briefing to strategy, creative proposal and execution.- Developing tailor made activations for each selected retailer, integrating customized mechanics and communication for the target of each participating location.- Actively participating in the mechanics development process, coordinating and directing the creative team towards the best concepts responding to client’s brief.- Working closely with the Production department ensuring that an ideal solution and high quality proposals meet client’s expectation towards special productions, innovative POSM’s, totems.- Coordinating the development of special apps for in-store activations.- Designing tactic campaigns based on the latest facilities/promotions the brand needed to communicate to the end consumer. - Coordinating the development and production of short videos designed to promote specific technologies using 3D effects and custom made animations, thus pushing forward the brand’s use of the latest technologies in a highly competitive market.

▪ Formulating sponsorship proposals and ensuring sponsorship requirements are met during the promoter campaign (TV, Radio, Print, Online, OOH).▪ Supervising and coordinating brand's activation campaign at the venue.▪ Approving brand materials with the Artist Management.▪ Organising payments, invoicing and setting deadlines.PORTFOLIO:Depeche Mode @ National Arena (2013)B’Estfest (2013)Roger Waters @ Piata Constitutiei (2013)Deep Purple @ Sala Polivalenta (2014)Peter Gabriel @ Romexpo (2014)Wonder Day @ Palatul Mogosoaia (2014)Tori Amos @ Arenele Romane (2014)The Cat Empire @ Arenele Romane (2014)▪ Active participation in the development of music platforms for different brands:DECK Parties - BECK’SOxygen Parties – DesperadosSabotage - CIUC

▪ Partnerships with special productions companies and international booking agencies.▪ Delivering concepts and booking for advertising companies, major music clubs, festivals.▪ Project Management for the entertainment portion of all events (booking, PA, stage, travel and accommodation, interviews, event schedule). ▪ Financial status overview.▪ Web Editing, social media, e-mail marketing for Livehouse Agency.PORTFOLIO:▪ Jack Daniel's annual birthday party (2011-2012-2013)▪ Delta Music Fest (2012 edition with Kraak&Smaak)▪ Cupa UEFA - Europa League (2012 - VIP Party – National Arena)▪ Celebrating the Music @Alba Iulia - Nouvelle Vague (2012)▪ Carlsberg rebranding Party (Silver Church 2011)▪ Gilette 3D DiscoTech Party (7 parties - 2012)▪ Turbohalle grand opening (2012)▪ Waldeck show @ Silver Church (2012)▪ Shantell show for Fratelli Mamaia (2012)▪ Celebrating Targu-Mures – Uriah Heep Concert (2013)▪ Club gigs (DJ's, special shows, tribute acts, look alikes) for Tribute, Fratelli, Silver Church, Turbohalle, Office, Diesel, Gaia.

TONICA, Farmacia Ta, Slab sau Gras- monthly magazinesCoordinating all the events meant to increase the notoriety of all the magazines in the health & beauty segment.Creating concepts for all the events, incorporating sponsorship (Henkel, Vel Pitar, Philps, Gerovital, LaDorna) medical personnel, entertainment and special guests.Partnerships with health centres, spa's, medical equipment. B2B strategies.Media partnerships.Generating new business. Client database.