Andreea Ulea Email and Phone Number

Ensuring the company has proper operational systems and financial controls in place for measuring, monitoring and improving the efficiency and effectiveness of all internal processesResponsible for successfully executing company'strategic plan by ensuring each affiliate achieves or surpasses its goals and objectives

Elaborating clear business plan including market analysis based on pharmacy reports, sales growth in units & value, retail sustainability, price regulations, price impact, financial plan, P&L and cash flow sheetDeveloping the pipeline according to market evolution, product availability and company vision; electing the most competitive priceSupervising and monitoring financial performance and budget planningCoordinating the launch of more than 7 new products (food supplements and medical devices)Maintaining a good communication with the Authorities (NMA and MoH) for registration of new drugs and food supplements together with additional necessary documentation for any commercial and logistic changes within the company

Coordinating the marketing and sales strategy for a team of 12 sales representatives.Supervising, coaching and developing 2 AM from the sales point of viewEstablishing forecast & defining target by month/year and region/SRSearching for new promoting channels and distribution ( including DTC)Developing, preparing and coordinating the execution of the promotional materials for the communication strategy

Prioritization of all products in company portfolio based on potential in the local market, past and current sales, threats and opportunitiesEvaluate potential and search for new Clients based on the market needs and range of present products in company’s portfolioOrganizing events and selecting attendance to proper national and international meetings

Developing, implementing, monitoring and tracking the marketing plan for Silgard (HPV vaccine) on the Romanian Market:- managed the direct-to-consumer campaign- achieved the National HPV immunization program in 2008

Developing, implementing, monitoring and tracking the marketing plan for the Oncology franchise products on the Romanian Market:- managed and developed a sales budget of 1,5 Million USD, with 2 active brands only- successfully RE-launched a product (growth of more than 170%, rank 2 in the market achieved in one year only)- 3 product launches

Implementing the marketing strategy in the designated area for pharmaceutical products

Researching, developing and formulating pharamceutical products:- research and developing new products - reformulating existing products - performing Laboratory tests (HPLC, spectro-photometry, cromatography analysis)