Andreea Berdea Email & Phone Number

Bucharest, Romania

Bucharest, Romania

• On a mission to create and establish a brand of hypoallergenic and biodegradable baby wipes that is safe with baby’s skin since birth, but is also sustainable for the environment, addressing the rapid growing niche of.
• In charge of brand development, market expansion and P&L management.

Bucharest, Romania

• Revised the key business drivers for distributor-led business in SEE to achieve sales growth and pay for performance. Ensured consistency of KBDs in line with commercial guidelines.
• Coordinated commercial and sales teams to prepare SEE Sales Fundamentals for country quarterly reviews. Provided strategic recommendations to the board to improve the performance of P&G brands in store.
• Led the digital transformation of distributor markets' reporting capabilities.

• Developed double-digit growth plans for a 40MM$ business, while managing a 10MM$ budget.
• Led the annual joint business plans negotiations. Secured mutually profitable agreements and removed trade margin as a barrier to growth by introducing a new sales incentive model.
• Achieved strategic partnerships with the customers leadership team, built trustful relations and thought leadership for P&G. Closely collaborated across functions to drive productivity and new business… Show more
• Achieved strategic partnerships with the customers leadership team, built trustful relations and thought leadership for P&G. Closely collaborated across functions to drive productivity and new business opportunities.
• Led a multi-functional team with 3 direct reports (in charge of training, coaching and career development). Show less

Bucharest, Romania

• Designed the annual commercial plans in line with company’s strategies and sales targets for 10 markets in SEE. Coordinated all business functions for annual/quarterly sales deployment. In charge with overseeing the.
• Restructured the sales business planning cycle in a robust process implemented across SEE.
• Led the digital transformation of core reports in Power BI to facilitate near time & easy access to data… Show more
• Led the digital transformation of core reports in Power BI to facilitate near time & easy access to data for fast decision-making.
• Introduced innovative data collection capabilities in the organization to drive productivity and digitalization. Show less

• Responsible for overseeing Sales business planning cycle and coordinating the deployment of annual business plans in a simplified framework and following internal procedures;
• Translated Europe HQ strategies to local markets landscape through implementing simplified key business drivers for Sales organisation;
• Strong collaboration across departments, able to integrate cross-function goals and measures in a congruent vision. Single Point of Contact between Sales and rest of… Show more
• Strong collaboration across departments, able to integrate cross-function goals and measures in a congruent vision. Single Point of Contact between Sales and rest of departments. Show less

• Responsible for delivering integrated business plans for Fabric Care brands to deliver category growth and win with customers across Balkan markets.
• Led category commercial understanding via leveraging market data, shopper knowledge, customer understanding, financial capabilities, planning and forecasting in order to contribute to customer and channel growth.
• Managed multi-million dollar promotional investment budgets in order to meet sales targets and deliver profitable… Show more
• Managed multi-million dollar promotional investment budgets in order to meet sales targets and deliver profitable growth.
• Strong collaboration across the departments with a highly diverse team, internal and external. Support the Sales team with category annual plans, brand initiatives, JBP preparations, customer concept sells to deliver.

Bucharest, Romania

• Managed a 25 MM $ business and multi-million-dollar trade spend budgets while consistently delivering savings.
• Developed successful new product launch plans and shopper marketing campaigns. Recognized as the best-in-class launch for Gillette Proglide, the biggest innovation in a decade of the brand, achieving unparalleled.
• Prepared yearly contract negotiations. Influenced customer decisions across critical business areas that impact category and P&G growth by using… Show more
• Prepared yearly contract negotiations. Influenced customer decisions across critical business areas that impact category and P&G growth by using conceptual selling techniques and data and analytics. Established strong.
• Coaching, training and developing capabilities of the Key Account Managers. Show less

• Delivered superior retail executions through qualitative distribution, implementing pricing and promotional strategies and outstanding merchandising within the geographic coverage.
• Identified new business opportunities and developed new plans that delivered growth.
• Coordinated the merchandising team (recruitment, management, training and evaluation).

Bachelor, International Business

Master, International Business

Bachelor, Political Science