Andreea Borcea

Andreea Borcea Email and Phone Number

Founder and Marketing Strategist @ Dia Creative
Oceanside, CA, US
Andreea Borcea's Location
Oceanside, California, United States, United States
Andreea Borcea's Contact Details
About Andreea Borcea

Businesses can increase revenue by 25% by improving customer retention by just 5%. And we’ve improved customer retention by 10 times that! Many businesses struggle with:Chasing every shiny object: Rather than growing what’s right in front of them, they try to be everything to everyone on every channel.Unscalable business models: Building a business that can't handle rapid growth.Limited resources: Lacking the expertise or systems to support expansion.I'm Andreea Borcea, a fractional CMO with 20+ years of experience working with every kind of business from pre-revenue start-ups to multinational global conglomerates. I've helped countless businesses generate more revenue organically, balancing their business and creating sustainable, predictable revenue.I built the Dia Creative team to:Boost revenue by 30-50% through customer retentionAmplify ad spend with proven conversion optimization and organic trafficBuild a loyal customer base with strategic email, SMS, and social media campaignsThe Challenge: The average cost of acquiring new customers (CAC) has skyrocketed 60% in 5 years.Our solution: Focus on Organic & Retention Channels: Improve conversion rates and website performance.Build Brand Loyalty: Strong social media presence fosters trust and advocacy.Organic Traffic Growth: Unique Intent-Based SEO model for higher rankings.Here’s how we can help youWe're not just marketers; we're partners in your success. Our Creative, Collaborative, Compassionate & Clever approach ensures you get the personalized attention and results you deserve.Our signature offerings:Retention Marketing - Email, SMS, Social Media, Direct MailSocial Media Management - Build brand authority to improve conversionsIntent-Based SEO - Proven to rank faster & convert more oftenFlex Plan - Exclusive to small businesses, we become your marketing teamReady to take your business to the next level? Let's chat. DM me to schedule a free consultation.P.S. Free Newsletter! Get the latest marketing insights, trends, and case studies used to grow client businesses. Sign up here: diacreative.beehiiv.com/subscribe In a regulated industry like Health, Wellness or Medical? Check out our podcast “Pioneering Perspectives” wherever you listen to podcasts or on our site https://diacreative.com/podcast

Andreea Borcea's Current Company Details
Dia Creative

Dia Creative

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Founder and Marketing Strategist
Oceanside, CA, US
Website:
diacreative.com
Employees:
13
Andreea Borcea Work Experience Details
  • Dia Creative
    Founder And Marketing Strategist
    Dia Creative
    Oceanside, Ca, Us
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  • Dia Creative
    Fractional Chief Marketing Officer & Founder
    Dia Creative 2014 - Present
    • Leading strategic marketing initiatives, overhauls, brand updating, re-launching, and strategizing for small to medium sized businesses, including start-ups and highly regulated industries. • Creates cohesion among teams, agencies, affiliate/influencer networks to build an effective marketing team regardless of size or full-time status of contributors.• Works with executive leaders across multiple industries to identify marketing and digital improvement opportunities, introduces innovative digital product solutions, and launches process enhancements to improve internal efficiencies, enhance existing portfolios, and develop new offerings to meet customer needs. • Helps retail customers increase e-commerce business 3x, introduces automated sales funnels to increase sales 500% for speakers and infopreneurs, and optimized paid ads for CTR and CPO, reducing acquisition costs upwards of 85%; partnered with operational leaders to improve inter-department communications with technology tools, reducing email 80%. • Works with Clients targeting efforts on developing sound business strategies, branding efforts, go-to-market plans, Social Media marketing, sales and marketing funnels, and digital analytics. • Serves as project manager and liaison between various stakeholders in client organizations and creative, development, and IT teams; conducts extensive research on cutting-edge technology to modernize client’s operations, sales and customer retention as well as internal efficiencies; introduced platforms including Hubspot, MailChimp, Salesforce, Wordpress, WooCommerce, Shopify, and Volusion as well as a multitude of Email Marketing, Sales Funnel and Social Media management tools like SEMRush, SpyFoo, Google Analytics, Adwords.• Leads creation of dashboards, sales apps, and end-user portals for improved visibility into organizational health and performance; able to identify and correct systemic issues resulting in improved operations efficiency and marketing reach.
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  • Bristle
    Marketing Advisor
    Bristle Jun 2022 - Present
    San Francisco, Ca, Us
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  • Vessel
    Chief Marketing Officer
    Vessel Nov 2021 - May 2022
    San Diego, Ca, Us
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  • Biproxi
    Marketing Client
    Biproxi 2020 - Jun 2020
    Bozeman, Montana, Us
    Responsible for the growth and expansion of Commercial Real Estate offerings helping brokers sell better.biproxi was founded in 2018 with the dream of making the lives of CRE agents easier. Our founders, all hailing from CRE backgrounds themselves, saw how painful the job of an agent could be because of the fragmentation of services needed to get the job done. Inspired to solve this problem they set out to create the first ever end-to-end CRE platform. One site, everything needed to get the job done from pitch to close. Having recently raised $10mm in a seed funding round led by Greycroft and Newmark Knight Frank, biproxi is off to the races. Join us in our mission to create CRE’s first end-to-end platform.
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  • Moxielash
    Marketing Client
    Moxielash 2019 - 2020
    San Diego, Ca, Us
    - Streamlined Marketing execution and developed strategy to expand multi-channel strategy- Developed team dynamics to improve performance and team cohesion with a fully remote team of freelancers
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  • Dermaflash
    Digital Sales & Marketing Director - Retail
    Dermaflash 2018 - 2019
    Chicago, Illinois, Us
    • Collaborated directly with Retail Partners, including Nordstrom, Sephora, Ulta, and Neiman Marcus, to improve sales and product knowledge; introduced new offerings, worked with Digital Marketing team to optimize online ad strategies and spend, develop cross-promotional social media campaigns, and improved inventory management practices. • Directed the development and build out of Salesforce sales dashboards and funnels to proactively support and track Sales team and Retail Partners, preemptively adjusting initiatives based on co-marketing efforts and upcoming promotions leading to 50% reduction in stock shortages.
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  • Dermaflash
    Director Of Digital Marketing
    Dermaflash Sep 2017 - Sep 2018
    Chicago, Illinois, Us
    • Managed all digital aspects of business, directed strategy and execution related to eCommerce website development, technology tools and offerings, mobile app development, and AI/Augmented Reality integration. • Strategically pioneered digital and social marketing strategy and initiatives. Managing over $2M in annual Paid and Social Media spend with Investment Partners and Agencies. • Introduced and developed company’s first marketing-owned CMS on Wordpress, optimized order processing through APIs and enhanced data solutions for better business visibility through KPIs and strategic metrics.• Led full analysis of historical marketing efforts, researched products and competitors, interviewed customers and employees, and identified opportunities for improvement for presentation to Executives; created a comprehensive marketing and branding plans that enabled company to exceed revenue goals. • Crafted and managed long-term digital roadmap and strategy that positively impacted the customer journey; ensured cohesive brand voice across marketing channels, optimized online check-out process, improved Analytics and User Tracking, and launched “Spa Portal” to allow smaller retailers to self-serve their ordering and account management.• Vetted and launched new marketing and online solutions; including Wordpress/WooCommerce, Salesforce.com, Bazaarvoice review platform, Brandfolder Digital asset management (DAM) tool, ShipStation logistics platform, and Asana and Slack internal project management tools.
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  • Clever Element
    Founder
    Clever Element 2015 - 2018
    Started a Retail Shop specializing in ethically-created apparel, accessories and gifts in downtown Carlsbad Village. Sourced items internationally and locally, building strategic relationships and effectively building a local network of talent. Created, promoted and hosted events to encourage artist-customer interactions and support local musicians. • Starting from 0 grew our Instagram following to 5k+ active and engaged, mostly local followers. • Directly responsible for site build out, vendor relationships, hiring and training of staff, inventory selection, CRM installation, budgeting and day-to-day operations.• Built out Shopify e-commerce and POS system for retail location and remote sales events. Connected with loyalty system, inventory management, review garnering and affiliate networking. • Repeat visitor index consistently up 250% month over month.• Monthly sales and store traffic goals grown exponentially with emphasis on customer experience and positive relationships built with community.
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  • Farstuff: The Internet Of Things Podcast
    Co Host
    Farstuff: The Internet Of Things Podcast 2014 - 2018
    Farstuff: The Internet of Things is the podcast for makers and fans of the Internet of Things.Everything around us is getting smarter and more connected, and that technology is enabling a new class of smart, connected devices. This Internet of Things (IoT) will transform our lives, and this weekly podcast helps you stay on top of it. Subscribe now for the latest news, plus deeper dives into IoT-enabling tech, interviews with people driving the IoT, mHealth, privacy and other societal implications, and more. Ranked in the Top 50 Product Design & Development Podcasts by Pannam - http://www.pannam.com/blog/product-design-development-podcastsTop 5 Field Service Podcasts by Capterra - http://blog.capterra.com/field-service-podcasts/
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  • Abbott
    Director Of Global Digital & Marketing Innovation
    Abbott May 2013 - Jul 2014
    Abbott Park, Illinois, Us
    Drove innovation in emerging areas of digital technology across the organization. Established and directed the strategic short-term and long-term goals, products, and policies for digital solutions that internally improved efficiencies and efficacy across departments (sales, operations, R&D) and externally inspired healthier behaviors in our target audience through the development of new digital tools for health management. Acted as an effective conduit between stakeholders, senior leadership and creative teams worldwide adapting communication skills to suit the needs across all levels of the business.• Lead creation of Alere Vitality, a health management app focused on developing an engaging platform that improves the health of Type 2 Diabetes at-risk participants and their communities through proven habit-forming techniques. • Developed entertaining and educational health video series that targeted users based on their strengths, weaknesses and personality to provide an effective method of health education that spread quickly among our pilot communities.
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  • Abbott
    Director, Global Web Development & Digital Marketing
    Abbott Mar 2011 - Apr 2013
    Abbott Park, Illinois, Us
    Responsible for migrating, modernizing and supporting multi-lingual global web presence by instituting the enterprise-level web content management system, Adobe CQ. Additionally, developed a library of digital solutions enhancing the web experience for both customers and internal users for corporate and product-focused web properties. • Created and led the global training program for multi-lingual, complex corporate CMS for use with sensitive and non-sensitive data including managing the creation of all relevant design and development documentation. Streamlined approval process and implemented a robust permissions-based governance system to encourage content updates while balancing legal, FDA-regulatory and quality concerns.
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  • Dia Creative
    Web Marketing Analyst And Seo Manager For Ecommerce Portfolio
    Dia Creative Nov 2008 - May 2011
    Marketing Consultant and Independent Contractor in television, entertainment and media. Developed social media, SEO and user-based web strategy for small to medium-sized businesses in direct-to-consumer e-commerce, social platforms, business-to-business marketing. Led off-shore development and creative teams to build apps and web platforms.• Instrumental in online success of long-standing brick & mortar businesses migrating online for the first time; through effective training, modernizing current technology systems, social media strategy and targeted user-adoption measures that encourage visitors to become fans; solidifying their existing customer base and attracting new, younger customers.• Developed metrics and data analytics dashboards to empower clients to better identify leads, assess the health of their business and constantly evolve their web presence.
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  • Dia Creative
    Fcp/Avid Editor, Writer & Producer
    Dia Creative May 2003 - Mar 2011
    • Recruited Freelance Employees for Various Aspects of Projects• Developed Online Marketing Strategy for Dia Creative and Clients• Budgeted, Scheduled, Managed and Executed TV and FIlm Projects• Story Editor/Writer /Editor for “Miami Hookers” Reality Pilot• Wrote, Directed & Edited for Scripted Pilot “PR”• Editor for Hassberry Films, short film “Pretty”• Clients include: WWE, The History Channel, Corporations and Small Businesses
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  • Careergm.Com
    Career Coach
    Careergm.Com May 2005 - Jan 2011
    Offering coaching in:- Effective corporate communication- Progressing your career/negotiating a promotion or raise- Team management and engagement- Building a better relationship with co-workers- Networking and leveraging your network- Career pivots or starting a new career- Presenting or leading a meeting
  • World Wrestling Entertainment
    Editor
    World Wrestling Entertainment 2007 - 2008
    Stamford, Ct, Us
    • Formatted & Edited Programs for Air on GrassValley Newsedit
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  • A&E Television Networks
    Editor
    A&E Television Networks 2005 - 2008
    New York, New York, Us
    • Sole editor for final episode of Back to the Blueprint• Cut Promos and History Channel specials• Developed Billboard system for Final Cut Pro & Avid• Formatted Promos and Credits for air
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  • Martha Stewart Living Omnimedia
    Assistant Editor
    Martha Stewart Living Omnimedia Sep 2003 - Jul 2005
    New York, Ny, Us
    • Logged, Digitized on Avid• Managed Storage Space on Unix system• Participated in Brainstorming & Direction Planning Meetings
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Andreea Borcea Skills

Seo E Commerce Analytics Google Analytics Strategy Online Marketing Management Web Development Creative Direction Editing Marketing Leadership Web Content Management Advertising Ppc Sem Web Design Digital Strategy Adobe Creative Suite Final Cut Pro Social Media Marketing Strategy Photoshop Strategic Planning Html Website Development Video Production Television Digital Marketing Digital Media Dreamweaver Content Management Dynamic Speaker Innovation Development Tv Production Social Media Marketing Writing Search Engine Optimization Digital Innovation Relationship Building Business Relationship Management Offshore Software Development Web Tv Team Leadership Start Ups Consulting Networking Digital Marketing Experience Content Management Systems Social Media Optimization

Andreea Borcea Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Strategy And Innovation
  • Mit Sloan Executive Education
    Mit Sloan Executive Education
    Design Thinking
  • Mit Sloan Executive Education
    Mit Sloan Executive Education
    Marketing Innovation
  • Mit Sloan Executive Education
    Mit Sloan Executive Education
    Macroeconomics
  • Mit Sloan Executive Education
    Mit Sloan Executive Education
    Creating High Velocity Organizations
  • Mit Sloan Executive Education
    Mit Sloan Executive Education
    Platform Strategy: Building And Thriving In A Vibrant Ecosystem
  • Columbia University
    Columbia University
    Artificial Intelligence
  • University Of The Pacific
    University Of The Pacific
    Economics
  • University Of The Pacific - Eberhardt School Of Business
    University Of The Pacific - Eberhardt School Of Business
    Business-Marketing
  • Ucla
    Ucla
    Playwriting And Screenwriting
  • Weston High School
    Weston High School

Frequently Asked Questions about Andreea Borcea

What company does Andreea Borcea work for?

Andreea Borcea works for Dia Creative

What is Andreea Borcea's role at the current company?

Andreea Borcea's current role is Founder and Marketing Strategist.

What is Andreea Borcea's email address?

Andreea Borcea's email address is an****@****ail.com

What is Andreea Borcea's direct phone number?

Andreea Borcea's direct phone number is +120361*****

What schools did Andreea Borcea attend?

Andreea Borcea attended Mit Sloan School Of Management, Mit Sloan Executive Education, Mit Sloan Executive Education, Mit Sloan Executive Education, Mit Sloan Executive Education, Mit Sloan Executive Education, Columbia University, University Of The Pacific, University Of The Pacific - Eberhardt School Of Business, Ucla, Weston High School.

What are some of Andreea Borcea's interests?

Andreea Borcea has interest in Home Improvement, Reading, Business, Home Decoration, Health, Children, Law, Electronics, Gardening, Snowboarding.

What skills is Andreea Borcea known for?

Andreea Borcea has skills like Seo, E Commerce, Analytics, Google Analytics, Strategy, Online Marketing, Management, Web Development, Creative Direction, Editing, Marketing, Leadership.

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