Andreea Borcea Email & Phone Number

Oceanside, Ca, Us

• Leading strategic marketing initiatives, overhauls, brand updating, re-launching, and strategizing for small to medium sized businesses, including start-ups and highly regulated industries. • Creates cohesion among teams, agencies, affiliate/influencer networks to build an effective marketing team regardless of size or full-time status of contributors.• Works with executive leaders across multiple industries to identify marketing and digital improvement opportunities, introduces innovative digital product solutions, and launches process enhancements to improve internal efficiencies, enhance existing portfolios, and develop new offerings to meet customer needs. • Helps retail customers increase e-commerce business 3x, introduces automated sales funnels to increase sales 500% for speakers and infopreneurs, and optimized paid ads for CTR and CPO, reducing acquisition costs upwards of 85%; partnered with operational leaders to improve inter-department communications with technology tools, reducing email 80%. • Works with Clients targeting efforts on developing sound business strategies, branding efforts, go-to-market plans, Social Media marketing, sales and marketing funnels, and digital analytics. • Serves as project manager and liaison between various stakeholders in client organizations and creative, development, and IT teams; conducts extensive research on cutting-edge technology to modernize client’s operations, sales and customer retention as well as internal efficiencies; introduced platforms including Hubspot, MailChimp, Salesforce, Wordpress, WooCommerce, Shopify, and Volusion as well as a multitude of Email Marketing, Sales Funnel and Social Media management tools like SEMRush, SpyFoo, Google Analytics, Adwords.• Leads creation of dashboards, sales apps, and end-user portals for improved visibility into organizational health and performance; able to identify and correct systemic issues resulting in improved operations efficiency and marketing reach.

San Francisco, Ca, Us

San Diego, Ca, Us

Bozeman, Montana, Us

Responsible for the growth and expansion of Commercial Real Estate offerings helping brokers sell better.biproxi was founded in 2018 with the dream of making the lives of CRE agents easier. Our founders, all hailing from CRE backgrounds themselves, saw how painful the job of an agent could be because of the fragmentation of services needed to get the job done. Inspired to solve this problem they set out to create the first ever end-to-end CRE platform. One site, everything needed to get the job done from pitch to close. Having recently raised $10mm in a seed funding round led by Greycroft and Newmark Knight Frank, biproxi is off to the races. Join us in our mission to create CRE’s first end-to-end platform.

San Diego, Ca, Us

- Streamlined Marketing execution and developed strategy to expand multi-channel strategy- Developed team dynamics to improve performance and team cohesion with a fully remote team of freelancers

Chicago, Illinois, Us

• Collaborated directly with Retail Partners, including Nordstrom, Sephora, Ulta, and Neiman Marcus, to improve sales and product knowledge; introduced new offerings, worked with Digital Marketing team to optimize online ad strategies and spend, develop cross-promotional social media campaigns, and improved inventory management practices. • Directed the development and build out of Salesforce sales dashboards and funnels to proactively support and track Sales team and Retail Partners, preemptively adjusting initiatives based on co-marketing efforts and upcoming promotions leading to 50% reduction in stock shortages.

Chicago, Illinois, Us

• Managed all digital aspects of business, directed strategy and execution related to eCommerce website development, technology tools and offerings, mobile app development, and AI/Augmented Reality integration. • Strategically pioneered digital and social marketing strategy and initiatives. Managing over $2M in annual Paid and Social Media spend with Investment Partners and Agencies. • Introduced and developed company’s first marketing-owned CMS on Wordpress, optimized order processing through APIs and enhanced data solutions for better business visibility through KPIs and strategic metrics.• Led full analysis of historical marketing efforts, researched products and competitors, interviewed customers and employees, and identified opportunities for improvement for presentation to Executives; created a comprehensive marketing and branding plans that enabled company to exceed revenue goals. • Crafted and managed long-term digital roadmap and strategy that positively impacted the customer journey; ensured cohesive brand voice across marketing channels, optimized online check-out process, improved Analytics and User Tracking, and launched “Spa Portal” to allow smaller retailers to self-serve their ordering and account management.• Vetted and launched new marketing and online solutions; including Wordpress/WooCommerce, Salesforce.com, Bazaarvoice review platform, Brandfolder Digital asset management (DAM) tool, ShipStation logistics platform, and Asana and Slack internal project management tools.

Started a Retail Shop specializing in ethically-created apparel, accessories and gifts in downtown Carlsbad Village. Sourced items internationally and locally, building strategic relationships and effectively building a local network of talent. Created, promoted and hosted events to encourage artist-customer interactions and support local musicians. • Starting from 0 grew our Instagram following to 5k+ active and engaged, mostly local followers. • Directly responsible for site build out, vendor relationships, hiring and training of staff, inventory selection, CRM installation, budgeting and day-to-day operations.• Built out Shopify e-commerce and POS system for retail location and remote sales events. Connected with loyalty system, inventory management, review garnering and affiliate networking. • Repeat visitor index consistently up 250% month over month.• Monthly sales and store traffic goals grown exponentially with emphasis on customer experience and positive relationships built with community.

Farstuff: The Internet of Things is the podcast for makers and fans of the Internet of Things.Everything around us is getting smarter and more connected, and that technology is enabling a new class of smart, connected devices. This Internet of Things (IoT) will transform our lives, and this weekly podcast helps you stay on top of it. Subscribe now for the latest news, plus deeper dives into IoT-enabling tech, interviews with people driving the IoT, mHealth, privacy and other societal implications, and more. Ranked in the Top 50 Product Design & Development Podcasts by Pannam - http://www.pannam.com/blog/product-design-development-podcastsTop 5 Field Service Podcasts by Capterra - http://blog.capterra.com/field-service-podcasts/

Abbott Park, Illinois, Us

Drove innovation in emerging areas of digital technology across the organization. Established and directed the strategic short-term and long-term goals, products, and policies for digital solutions that internally improved efficiencies and efficacy across departments (sales, operations, R&D) and externally inspired healthier behaviors in our target audience through the development of new digital tools for health management. Acted as an effective conduit between stakeholders, senior leadership and creative teams worldwide adapting communication skills to suit the needs across all levels of the business.• Lead creation of Alere Vitality, a health management app focused on developing an engaging platform that improves the health of Type 2 Diabetes at-risk participants and their communities through proven habit-forming techniques. • Developed entertaining and educational health video series that targeted users based on their strengths, weaknesses and personality to provide an effective method of health education that spread quickly among our pilot communities.

Abbott Park, Illinois, Us

Responsible for migrating, modernizing and supporting multi-lingual global web presence by instituting the enterprise-level web content management system, Adobe CQ. Additionally, developed a library of digital solutions enhancing the web experience for both customers and internal users for corporate and product-focused web properties. • Created and led the global training program for multi-lingual, complex corporate CMS for use with sensitive and non-sensitive data including managing the creation of all relevant design and development documentation. Streamlined approval process and implemented a robust permissions-based governance system to encourage content updates while balancing legal, FDA-regulatory and quality concerns.

Marketing Consultant and Independent Contractor in television, entertainment and media. Developed social media, SEO and user-based web strategy for small to medium-sized businesses in direct-to-consumer e-commerce, social platforms, business-to-business marketing. Led off-shore development and creative teams to build apps and web platforms.• Instrumental in online success of long-standing brick & mortar businesses migrating online for the first time; through effective training, modernizing current technology systems, social media strategy and targeted user-adoption measures that encourage visitors to become fans; solidifying their existing customer base and attracting new, younger customers.• Developed metrics and data analytics dashboards to empower clients to better identify leads, assess the health of their business and constantly evolve their web presence.

• Recruited Freelance Employees for Various Aspects of Projects• Developed Online Marketing Strategy for Dia Creative and Clients• Budgeted, Scheduled, Managed and Executed TV and FIlm Projects• Story Editor/Writer /Editor for “Miami Hookers” Reality Pilot• Wrote, Directed & Edited for Scripted Pilot “PR”• Editor for Hassberry Films, short film “Pretty”• Clients include: WWE, The History Channel, Corporations and Small Businesses

Offering coaching in:- Effective corporate communication- Progressing your career/negotiating a promotion or raise- Team management and engagement- Building a better relationship with co-workers- Networking and leveraging your network- Career pivots or starting a new career- Presenting or leading a meeting

Stamford, Ct, Us

• Formatted & Edited Programs for Air on GrassValley Newsedit

New York, New York, Us

• Sole editor for final episode of Back to the Blueprint• Cut Promos and History Channel specials• Developed Billboard system for Final Cut Pro & Avid• Formatted Promos and Credits for air

New York, Ny, Us

• Logged, Digitized on Avid• Managed Storage Space on Unix system• Participated in Brainstorming & Direction Planning Meetings

Executive Certificate, Strategy And Innovation

Executive Certificate, Design Thinking

Certificate, Marketing Innovation

Certificate, Macroeconomics

Certificate, Creating High Velocity Organizations

Certificate, Platform Strategy: Building And Thriving In A Vibrant Ecosystem

Certificate, Artificial Intelligence

Bs, Economics

Bsba, Business-Marketing

Playwriting And Screenwriting

Education record