• Delivering marketing operations excellence. Develop measurable marketing strategies, that combine a variety of tactics, such as marketing automation and demand generation, digital campaigns, shows and events, paid media and public relations to communicate and market to customersWork with various internal and external stakeholders to support the development of appropriate customer marketing materials to use on www.avis.ro and www.budget.ro websites, in sales pursuits, in support of digital, social and lead nurturing campaigns, for presentations and webinars, for users group conferences, tradeshows and customer events.Manage the marketing budget. Understand sales pipeline and revenue generated from Customer Marketing efforts, along with Return on Marketing Investment (ROMI), and be able to evaluate, optimize tactics and report outcomes. Management of the social media platforms and schedules.

Core responsibilities include campaign development and execution, agency management, CRM management, copywriting, reporting and sharing best practice. Working closely with the wider Marketing and Digital team, as well as the European market contacts, to deliver on key objectives and ensure email communications are aligned with all other channel communications. Liaising with key agencies to ensure campaigns and projects are delivered on time and on brief.

• Managing a portfolio of accounts for brands P&G brands Pampers, Always, blend-a-med / Oral B, Gillette, Lenor, Head&Shoulders, Fairy and pharma companies : Astra Zeneca, Pfizer, Roche, Vitane Pharma, Berlin Chemie• Driving an event throughout all phases: from pitch to on implementation and follow-up.• Organising national and international congresses, fairs, exhibitions, tradeshows and launches in different venues.• Manage third parties to make sure that they deliver results on-time and on-budget• Prioritize and manage multiple campaigns in terms of timing and budget, making use of internal and external resources.• Identify, anticipate and communicate client needs, initiatives, objectives and opportunities.• Briefs and manages agency resources on execution of advertising programs goals and objectives.• Conduct meetings with the clients and officials across departments to coordinate campaigns.• Motivating and mobilizing the campaign team to meet objectives• Prepare key event timing plans and regular status reports. • Aligning creative concepts with strategic necessities in order to meet clients’ campaign specific goals• Advise the client of the most appropriate and effective method of execution.• Build strong client relationships and drive new businesses.• Effective project management skills with proven ability to work with various groups to reach a common goal and increase efficiency• Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable

Development of effective ways to reach target audiences B2B, to optimize ongoing marketing actions; Organizing corporate events - exhibitions, fairs, conventions of distributors; Design and implementation of advertising campaigns to promote brands and products; Develop packaging and labeling strategy together with external collaborators; Establishing new deals and promotions; Organization of trainings, in collaboration with our partners from abroad (Italy, Sweden, Poland); Creating content and new products for corporate website Monitoring the competition and market development; PR Campaigns for CSR activities; Brand portfolio: Effer, Manotti, Shauma, FTG, Giasco, Protekt, ITS, MPHygiene, U-Power, Dancop, infield Safety

Propose and implement the most efficient communication and media mix for clients; Creating an efficient TV, radio, press, on-line, outdoor and indoor media planning using the scale needed in today’s media marketplace;Ensuring control over budget used for communication;Follow up media production and ensure compliance with clients brand identity guidelines, communication strategy, specific briefs, media requirements, deadlines and budgets;Assuring a very professional client service relationship with the existing clients; Creating successful partnerships with cross-functional teams ( for organizing events , store launches, anniversaries, TV shows);Monitoring clients brands and competitors development and marketing strategy;Preparing reports and post-buy analysis of campaigns.Actual and former client portfolio : Henkel, Cesarom, Carpatina, JVC, Lafarge, Akzo Nobel, Prista Oil, Kontirom, Praktiker, Servier, Dr. Reddy`s

Organize fairs , exhibitions and trade shows in different areasProducing detailed proposals for events (e.g.timelines, venues, suppliers, legal obligations, staffing and budgets);Agreeing to and managing a budget;Supervising all aspects related to marketing activities, promotions, samplings, event organizing, corporate communication and PRCoordinating venue management (e.g. caterers, stand designers, contractors and equipment hire)Market analyses and research in order to identify opportunities for events;Manage post-event evaluationsMember in the team who elaborated, co-ordinated and implemented project financed by the European Union with PHARE funds.

Developed business and generated new portofolio; Defined and reviewed business development plan;Analysed market opportunities.

Proposed and led the implementation of the ISO 9002 System issuing the Certification of the Quality Management System by TUV Rheinland in accordance with the norms DIN EN ISO 9002.